

Find My Catalyst Podcast
Mike Simmons
We all have problems we are looking to solve. We know that there are solutions out there, but we struggle with this.
How do we find the solution, where does the nudge come from to help us take the next step, and start solving tough problems. The intention of this podcast is to help you find your catalyst and take that next step.
The Find My Catalyst Podcast is a weekly podcast with Catalyst Sale founder Mike Simmons. We discuss real stories with practical application, in the context of leadership, problem solving, decision making, thinking, goal setting and execution.
Other topics discussed include - Systems, Frameworks, Sales Strategy, Revenue Operations, Training, Onboarding, Sales Enablement, Organization Enablement, Workforce Development, Coaching, and Mentoring.
How do we find the solution, where does the nudge come from to help us take the next step, and start solving tough problems. The intention of this podcast is to help you find your catalyst and take that next step.
The Find My Catalyst Podcast is a weekly podcast with Catalyst Sale founder Mike Simmons. We discuss real stories with practical application, in the context of leadership, problem solving, decision making, thinking, goal setting and execution.
Other topics discussed include - Systems, Frameworks, Sales Strategy, Revenue Operations, Training, Onboarding, Sales Enablement, Organization Enablement, Workforce Development, Coaching, and Mentoring.
Episodes
Mentioned books

Jun 1, 2022 • 46min
B2G - Selling into State and Local Government with Grant Hayzlett - 294
My catalyst this week is Grant Hayzlett - he helps B2B/B2C orgs sell to state and local governments. State and local governments spend $4 trillion annually - if you are interested in learning more about B2G sales, selling into state and local governments, this conversation is for you. Connect with Grant On LinkedIn Via SLED sales Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game Connect with Mike Mike Simmons Catalyst Sale

May 27, 2022 • 53min
Morgan Ingram - Returns - 293
My catalyst this week is Morgan Ingram. Morgan is empowering the sales professional of the future. He is the host of the 1UP Formula Podcast, and 3x LinkedIn Top Sales Voice. We talk about personal development, creativity, engaging with prospects, body language, mindset, and a number of other topics on this episode. Connect with Morgan. Morgan on LinkedIn Morgan on Instagram - @morganjingram Morgan on TikTok - @morganjingram Execute Better. Stop wasting resources, start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game Connect with Mike Mike Simmons Catalyst Sale

May 20, 2022 • 50min
Product, Market & Sales Alignment with KC Cox 292
My catalyst on this episode is KC Cox. KC is a marketing leader, fractional CMO, and all around great revenue focused marketer. In today's episode we get into product market fit, and KC's series on the 4 F's of strong marketing. Foundation Focus Fit Faith Connect with KC. KC Cox on LinkedIn Execute Better. Stop wasting resources, start getting the right things done, in the right order, and grow your business. Connect with Mike Mike Simmons Catalyst Sale

May 17, 2022 • 47min
Sell Different with Author Lee Salz - 291
My Catalyst this week is Lee Salz. We get pretty deep into what it means to "Sell Different" - and how you can do it in your organization and your territory. When salespeople aren’t winning deals at desired levels or volumes, executives turn to Lee B. Salz. Lee is a leading sales management strategist and founder of Sales Architects®. He has helped hundreds of companies, in various industries and sizes, create marketplace disruption – leading to explosive, profitable growth. Lee challenges executives to blast through the artificial barriers that impede their success. He is an entrepreneur, results-driven consultant, and dynamic keynote speaker. Clients say he has a gift for architecting sales success. He is an award-winning, bestselling author of six books including: “Sell Different!,” "Sales Differentiation,” and “Hire Right, Higher Profits.” He is also a columnist with the Business Journals, serves on the Sales Education Advisory Board, and is the Program Advisor to Kansas State University's Strategic Selling Institute. Connect with Lee. Lee Salz on LinkedIn Target Client Profile Sell Different Sales Architects Create Clarity & Focus Inside your Organization. Interested in discussing how you can create clarity and focus inside your organization, improve alignment, and "maximize your MIN"? - contact Mike via LinkedIn or the Catalyst Sale website. Connect with Mike Mike Simmons Catalyst Sale

May 12, 2022 • 49min
Alignment, Accountability & Execution with Lee Benson - 290
Lee Benson is my Catalyst on this episode. With more than 25 years of experience as a CEO, Lee understands the challenging tensions that exist between putting people first while remaining focused on performance. Over the past 25 years Lee has founded 7 companies with exits ranging from a few million dollars to well into 9 figures. He has worked with hundreds of leadership teams in companies ranging in size from 4 employees to over 40,000 employees (both for-profit and nonprofit). In this conversation we discuss the MIND Methodology, developed by Lee and his team to help organizations gain clarity, maintain focus, and not let process become prioritized over what's "Most Important". Connect with Lee Lee Benson on LinkedIn The ETW website Max Your MIN Interested in discussing how you can create clarity and focus inside your organization, improve alignment, and "maximize your MIN"? - contact Mike via LinkedIn or the Catalyst Sale website. Connect with Mike Mike Simmons Catalyst Sale

May 10, 2022 • 47min
The Secret Society of Success with Tim Schurrer - 289
This week - my catalyst is Tim Schurrer Tim knows what it takes to build a winning team. He spent almost a decade of his career launching two brands— StoryBrand and Business Made Simple—as COO alongside New York Times bestselling author Donald Miller. Before that Tim worked at TOMS as well as Apple Inc. He is the host of the Build a Winning Team podcast, where he offers listeners actionable advice as he interviews some of the top leaders in business. Tim lives in Nashville, Tennessee, with his wife, Katie, and their two kids. CONNECT WITH TIM http://SecretSocietyBook.com https://instagram.com/timschurrer/ http://linkedin.com/in/timschurrer/ https://twitter.com/timschurrer Listen to Tim's episode with Katie on the One Spark Solutions podcast - https://onespark.libsyn.com/discovering-the-secret-society-of-success-tim-schurrer This episode is brought to you by the Catalyst G.A.M.E Plan. Thank You Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter or LinkedIn. You can learn more about Catalyst Sale, and the products and services we provide at www.catalystsale.com or www.findmycatalyst.com.

May 5, 2022 • 1h 15min
Building Relationships, Coaching & Leadership with Kurt Hines - 288
In this episode, Mike is joined by Coach Kurt Hines. If you are a coach, an athlete, a parent, a teacher or a leader, this episode is a must listen. Key Takeaways: The process of building a successful team is a living, breathing organism. My passion for coaching is empowering as many people as I can. People want to know that they make a difference, that they would be missed if they didn’t show up. Life doesn’t happen to us, it happens for us. A huge key to success is loving your life. Be where your feet are. Find people that are passionate about life and spend time with them. Growth is painful but necessary. The world is overpopulated with people who are self proclaimed experts. There aren’t enough people who are passionate. We need more humble leaders. We are all leaders. The questions are, who are we leading and where are we leading them? It’s our job as coaches to selflessly serve others. Getting players to know their worth as people gets me fired up. Sports build character when coaches intentionally teach and model character. Leaders have to model accountability as a blessing and an opportunity to grow. The way to build relationships is to spend time with people -don’t over complicate it. It doesn’t need to be fancy. Share moments with people. We miss so much of life by looking ahead. Links: Coach Kurt Hines on Twitter Coach Kurt Hines on Instagram Coach Kurt Hines on TikTok CoachKurtHines.com Work With Catalyst Sale: Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.com Invest in a Catalyst Sale course - self directed. Find our courses here Hire us as a consultant/advisor within your team or organization Thank You Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter or LinkedIn. You can learn more about Catalyst Sale, and the products and services we provide at www.catalystsale.com or www.findmycatalyst.com. Follow our social channels: Catalyst Sale Instagram Catalyst Sale LinkedIn Catalyst Sale Twitter Find My Catalyst Instagram

May 3, 2022 • 42min
Show Me You Know Me & Getting Better at Copywriting with Sam McKenna - 287
Samantha McKenna joins me this week on the podcast. We talk about Sam's trademark - Show Me You Know Me™, authenticity, trust, transparency, being yourself, copywriting, and why 85% of copy should be written by someone else. Check out Sam and her team at SamSales. Connect with Sam on LinkedIn See the #samshorts here You can make an impact through helping others. This episode is brought to you by the Catalyst G.A.M.E Plan.

Apr 25, 2022 • 58min
Networking, Funding, Building, and Making an Impact with Greg Head - 286
Greg Head joins me this week on the podcast. We talk about connecting people, building networks, building business, and making an impact. There are people who can help you address the acute problem you are working through. Greg's List - Phoenix Greg's List - Dallas Dallas Software Podcast GregHead.com PracticalFounders.com Greg on LinkedIn You can make an impact through helping others. This episode is brought to you by the Catalyst G.A.M.E Plan.

Apr 18, 2022 • 38min
Sell Without Selling Out with Andy Paul - 285
In this episode of The Find My Catalyst Podcast, Mike is joined by Andy Paul. They discuss Andy’s most recent book, Sell Without Selling Out. Key Takeaways: The average tenure of a CRO is roughly 1 year. Intellectual Humility = acknowledging, “I don’t know everything.” Our job as sellers is to go out and listen to the buyer. Sales cycles will shorten if you focus on the buyer. Sales is about compelling, not convincing. Humans react badly to being persuaded, we resist it. Make sales work for you by emphasizing what you are good at. Selling is a creative thing. As a leader, help people develop their unique selling methodology. Give generously to understand. Give in a way that helps the buyer achieve what is important to them. If we help the buyer get the things that are important to them, we get the things that are important to us. How to start finding your own way: Document the parts of the job that you enjoy. Document your weaknesses Experiment Show Links: Andypaul.com Andy on LinkedIn Thank You Please send listener questions and feedback to podcast@catalystsale.com or contact us directly on twitter or LinkedIn. This podcast is brought to you by the G.A.M.E. Plan. Learn more here.