Find My Catalyst Podcast

Kyle Poyar is my Catalyst this week. Kyle is an Operating Partner at OpenView Ventures, focused on SaaS revenue growth, specifically in the PLG (Product Led Growth) space. If you are interested in PLG, innovation, enabling your customers for success, designing for success, creating alignment across your organization and your customer base, you will enjoy this discussion.  We talk about the benefits of a PLG motion, the bluring of lines between the functional areas within organizations, and the positive impact this will have on customers. We also get into a couple of the common mistakes, and touch on a couple of areas where PLG may not make sense. Show Links Kyle on LinkedIn Kyle's Newsletter OpenView Ventures Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game  Connect with Mike Mike Simmons Catalyst Sale

My Catalyst this week is Jason Vana.  Jason is the Founder/Head of Content at SHFT Agency. Jason shares his insight and experience on Brand, Brand Strategy, and Branding - and why it's important to understand the difference. We also get into a discussion on how leaders can get in the way of branding efforts, if they are not careful, and how you can avoid this trap. Branding, communication, leadership, asking the right questions, and the value of external resources - are just a couple of the topics we get into during the discussion. Show Links Jason on LinkedIn Shft Marketing Newsletter  Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game  Connect with Mike Mike Simmons Catalyst Sale

My Catalyst this week is Casey Graham.  Casey is the Founder/CEO at Gravy and Author of The No B.S. Small Business Book.   What does it mean to be the best version of yourself - it may be something different than you think.  From Visionary Arsonist to Owner's Intent, to The Inc. of you, we go pretty deep in this conversation.  Casey shares why leaders struggle with creating the environment where employees can share their intent, and what you can let go of, to get better. Leadership, mindset, perspective, communication - are just a couple of the topics we get into during the discussion. Show Links Connect with Casey The No BS Small Business Book Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game  Connect with Mike Mike Simmons Catalyst Sale

My Catalyst this week is Jen Igartua.  Jen is the CEO at Go Nimbly.  She and her team help SaaS companies drive revenue by creating a frictionless, human buying experience with RevOps. This is another one of those episodes that has a lot of range, and ends with some things you can start doing inside your organiztaion to reduce friction in the buying process with your customers. RevOps, plants, improv, enablement - what could be better. Show Links Jen on LinkedIn Go Nimbly Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game  Connect with Mike Mike Simmons Catalyst Sale

It's time to celebrate - episode 300 is here. Jody joins me to reflect on the past 299 episodes, why I will continue to invest in the podcast, and what's next. Show Links Improve velocity in your pipeline with Catalyst Sale process, tools, design, and methods. Coaching Catalyst Courses Catalyst Sale YouTube - Whiteboard Wednesdays Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game  Connect with Mike Mike Simmons Catalyst Sale

My Catalyst this week is Adam Vazquez.  Adam is the founder of Heard Media, and host of the Content is for Closers Podcast.  He is helping founders and creators tell their story through media. We discuss produuctizing your service, why podcasting is a great medium and how it is evolving, where to start when thinking about content, repurposing content, and considerations when thinking about audio vs video. Show Links Connect with Adam Follow Content is For Closers on Substack The Content is for Closers Podcast Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game  Connect with Mike Mike Simmons Catalyst Sale

My Catalyst this week is Breezy Beaumont - Head of Growth at Correlated. If you are wondering what PLG is, why it matters, and what should be thinking about when it comes to Product Led Growth - this episode is for you. Key Takeaways/Topics What is Product Led Growth 91% of SaaS companies are looking to invest more in PLG - impact on NRR & CAC PLG as a movement is putting things back in the hands of the enduser, the consumer. A PLG focus can help you align across the organization, product, sales, success, and marketing. There is a shift to cloud data warehouses - as a central source of data. It is important to have top level buy-in, all functions will feel it. The data tells the story.  Less of a gut feeling - because the data is there for you. True land and expand, while reducing churn. PLG is and it's impact is shifting how we think about sales, selling, and working with customers. Show Links Bi-Weekly - Product Led Revenue - Peer Discussion Breezy on LinkedIn Correlated Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game Connect with Mike Mike Simmons Catalyst Sale

Carson Heady, Director of Health Services at Microsoft and author of Salesman on Fire & Birth of a Salesman, discusses culture, leadership, building teams, and building your business. Other topics include the value of process, finding your fuel, and a mistake most leaders make with how they use data.

This is a TEST - Decided to push a record an episode live on LinkedIn Live - responding to a recent question I received around - Getting over a bad year, and selling in uncertainty. Show Links Conducting Outreach Catalyst Sale Tactical Playlist Catalyst Sale Link Tree Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game Connect with Mike Mike Simmons Catalyst Sale

Jen is the Chief Evangelist at Challenger™ and the Host of Winning the Challenger Sale Podcast. 38% of complex B2B purchase attempts end in "no decision" and involve ~11 customer stakeholders. How do you overcome status quo? We get into a number of topics in this discussion, including the Challenger Sale, a beginners mind approach, empathy, framing, and the comfort in saying I don't know. Show Links Connect with Jen Listen to the "Winning the Challenger Sale" podcast Challenger - 3 Things Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game Connect with Mike Mike Simmons Catalyst Sale