Find My Catalyst Podcast

"It's ok to fail. Pick yourself up, reflect and assess. Don't make the same mistake over and over again" In this episode you will learn: (list 3) My first PIP - the first and last time I was put on a performance improvement plan. Failure in Hiring & Firing - the first failure (failure to assess), led to the next failure (hiring too early, and the last failure (having to let folks go) Failure to Lead - specifically a failure to lead self, led to a failure to lead other. Episode Resources: The GAME Plan   Catch up on the last 3 episodes: Unpacking Content Marketing with Brooklin Nash Who’s Your Mike with Kurt Wilkin Brand Evangelism, Self-Awareness and Clarity with Alexis Scott   Connect With Us! Instagram YouTube Twitter LinkedIn www.catalystsale.com   Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.  

“I don't think content marketing and inbound are synonymous anymore. I think content marketing can support a whole lot more of the go to market than just top of funnel bringing leads inbound. I mean, they can touch sales enablement, customer marketing, field marketing, social media.” - Brooklin Nash   Brooklin Nash Brooklin Nash is the co-founder of Beam, a content marketing business committed to creating content that is not boring. He has nine years of experience in freelancing, content marketing, and go-to-market strategy.   In this episode you will learn: How content marketing can support more aspects of a go-to-market plan than just inbound marketing The importance of establishing processes for consistent workflow The benefits of outsourcing content marketing to an agency   Episode Resources: Brooklin on Linkedin @realBrookNash on Twitter Beamcontent.co Catch up on our last 3 episodes: Who's Your Mike with Kurt Wilkin Brand Evangelism, Self-Awareness and Clarity with Alexis Scott Community, Learning, Golf and Sales with Jeff Bajorek, Scott Leese and Larry Long Jr.   Connect With Us! Instagram YouTube Twitter LinkedIn www.catalystsale.com Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.  

  "Most entrepreneurs are reactive with their hiring, but I'm more of a big picture guy. I want to have more of a strategy. So we've developed a strategic approach to recruiting, including assessing your existing team against a future state chart." - Kurt Wilkin   Kurt Wilkin Kurt Wilkin is the co-founder of HireBetter and author of Who's Your Mike? His book explores the characters entrepreneurs encounter in their journey to success.   In this episode you will learn: How a strategic approach to recruitment can help entrepreneurs solve tough hiring problems Why you should be wary of hiring people to be a “quick fix.” The potential pitfalls of promoting from within Episode Resources: Whosyourmike.com Who’s Your Mike Quiz HireBetter.com Kurt on Twitter Kurt on LinkedIn Catch up on our last 3 episodes: Brand Evangelism, Self-Awareness and Clarity with Alexis Scott Community, Learning, Golf and Sales with Jeff Bajorek, Scott Leese and Larry Long Jr. Unlock Value with Customer Led Growth with Georgiana Laudi Connect With Us! Instagram YouTube Twitter LinkedIn www.catalystsale.com Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.  

“While I am very aware of my blind spots and where I lack, I also beat myself up heavily for those blind spots instead of focusing on what I'm really great at.” - Alexis Scott Alexis Scott Since the recording of this podcast, Alexis founded The Fairy Job Mom. She is also a founding member of the Old Girls Club and a friend of Catalyst. She is a Brand Marketing Consultant, Talent Advocate and Career Connector. From being laid off to career pivoting multiple times, her experience in Corporate America has taught her that the greatest gift you can give yourself is the skills necessary to be Eternally Employable.  In this episode you will learn: How self-awareness can help you make career decisions The power of clarity in achieving your goals How understanding your unique abilities can drive growth for a company Episode Resources: Alexis on Linkedin TheFairyJobMom Alexis on Linktr.ee Catch up on our last 3 episodes: Community, Learning, Golf and Sales with Jeff Bajorek, Scott Leese and Larry Long Jr. Unlock Value with Customer Led Growth with Georgiana Laudi Workshops, Cruising, Community and What’s Next Connect With Us! Instagram YouTube Twitter LinkedIn www.catalystsale.com Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.

The Golf and Sales event is my Catalyst this week.  Jeff, Larry, and Scott join me to discuss community, learning, golf and sales. This episode is brought to you by Golf and Sales. A leadership and sales retreat for professionals who are working through tough challenges in leadership, sales, and growth. Show Links Golf and Sales Jeff on LinkedIn Larry on LinkedIn Scott on LinkedIn Find My Catalyst Links Mike on LinkedIn The GAME Plan Thank you - please send questions to podcast@catalystsale.com Please add your ratings and reviews via your favorite podcast player, and share the podcast with anyone you know who is looking for their "catalyst".

My Catalyst this week is Georgiana Laudi. She is a marketing leader in the SaaS space, and is leading the Customer Led Growth charge. Gia joins me to discuss why we should forget the funnel, the keys to customer led growth, when research goes wrong & what to do about it, and designing for your customer. This episode is brought to you by the Find My Catalyst - GAME Plan. for more information check out the links below. Show Links Forget the Funnel Georgiana on Twitter Find My Catalyst Links Mike on LinkedIn The GAME Plan Thank you - please send questions to podcast@catalystsale.com Please add your ratings and reviews via your favorite podcast player, and share the podcast with anyone you know who is looking for their "catalyst".

My Catalyst this week was a recent Phoenix Cruise on Virgin. On this episode, Jody and I discuss the cruise, some lessons learned, and three workshops I can facilitate with your team. This episode is brought to you by the Find My Catalyst - GAME Plan. for more information check out the links below. Find My Catalyst Links Mike on LinkedIn The GAME Plan Thank you - please send questions to podcast@catalystsale.com

My Catalyst this week is Leslie Greenwood. She is a community builder and evangelist. Leslie joins me to talk about communication, community, design, and buidling advocacy. This episode is brought to you by the Find My Catalyst - GAME Plan. for more information check out the links below. Show Links thechiefevangelist.com   Leslie on LinkedIn   Course on Evangelist-Led Growth  https://maven.com/leslie-greenwood/evangelist-led-growth Find My Catalyst Links Mike on LinkedIn The GAME Plan Thank you - please send questions to podcast@catalystsale.com Please add your ratings and reviews via your favorite podcast player, and share the podcast with anyone you know who is looking for their "catalyst".

My Catalyst this week is Reflection and Focus. Reflecting on 2022, and sharing clarity of focus for 2023. This episode is brought to you by the Find My Catalyst - GAME Plan. for more information check out the links below. What are your key reflections for 2022? Where will you focus in 2023? Find My Catalyst Links Mike on LinkedIn The GAME Plan Thank you - please send questions to podcast@catalystsale.com

My Catalyst this week is a travel experience. This travel experience provides a great opportunity to reflect on how we plan, how we communicate, how we lead, how we design, and how we move forward. Red Teaming, Pre-mortems, post-mortems, and design - all have a place when leading and communicating through challenges. This episode is brought to you by the Find My Catalyst - GAME Plan. for more information check out the links below. Find My Catalyst Links Mike on LinkedIn The GAME Plan Thank you - please send questions to podcast@catalystsale.com Please add your ratings and reviews via your favorite podcast player, and share the podcast with anyone you know who is looking for their "catalyst".