Find My Catalyst Podcast Unpacking Content Marketing with Brooklin Nash - 322
“I don't think content marketing and inbound are synonymous anymore. I think content marketing can support a whole lot more of the go to market than just top of funnel bringing leads inbound. I mean, they can touch sales enablement, customer marketing, field marketing, social media.” - Brooklin Nash
Brooklin Nash
Brooklin Nash is the co-founder of Beam, a content marketing business committed to creating content that is not boring. He has nine years of experience in freelancing, content marketing, and go-to-market strategy.
In this episode you will learn:
- How content marketing can support more aspects of a go-to-market plan than just inbound marketing
- The importance of establishing processes for consistent workflow
- The benefits of outsourcing content marketing to an agency
Episode Resources:
Brooklin on Linkedin
@realBrookNash on Twitter
Catch up on our last 3 episodes:
Who's Your Mike with Kurt Wilkin
Brand Evangelism, Self-Awareness and Clarity with Alexis Scott
Community, Learning, Golf and Sales with Jeff Bajorek, Scott Leese and Larry Long Jr.
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