Fractional CMO Show

When it comes to your team, does the squeaky wheel get the grease or the pink slip? Casey Stanton discusses if there is a right and wrong answer to the question and what role your situation may play in the decision. You’ll learn about identifying the “magic” in an employee, what you can do to optimize an employee’s capacity, and how to weigh the options from the perspective of your company.   Takeaways: While you are looking for new opportunities in life, what are you doing to make yourself stand out amongst the other people searching for those same opportunities. Your word is the most important thing you have. Even if you lose everything, you still have your word, so make sure that it means something. The leader needs to figure out how they can manipulate the environment so that their team can perform better. What changes can you make to get a nonlinear benefit?  Simply firing anyone who can’t get up to speed or can’t keep their word, is an expensive solution to the problem. As an alternative, think of processes that you can implement that will help the employee produce greater outcomes.   Quote of the Show: “It’s unacceptable to have a commitment and fail to deliver on that commitment”  - Casey Stanton   Links: Twitter: https://twitter.com/CaseyStanton LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://cmox.co/invite   Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/DJM8oUa7tqs

When delegating tasks to your team, are you aware of the difference between routine tasks and new and different tasks? There’s a big difference in fact, and Casey Stanton is helping you understand it and how it impacts your team’s productivity. Get ready to learn about how to determine what kind of tasks each person gets, what to look for when hiring for a certain type of task, and how to optimize your workforce   Takeaways: As a CMO, some things may be old hat for you, but when you assign them to your team, it may be new for them and you will face some natural friction.  New and different things take longer than you think they will because there are so many roadblocks that you won’t think about during the planning phase. When you hire a new employee, every task, process, etc that you give them is new and different to them. There are two types of tasks that you can assign your team, routine tasks and new and different tasks. You want the new and different tasks to become routine tasks for your team. Try to delegate tasks to the right people based on the type of task. Some people work best when solving new and different tasks, while others thrive with routine tasks.  If you need help with routine tasks, look for traits like consistency when interviewing new candidates. The same goes for looking for help with new and different tasks.   Quote of the Show: “New and different things take more time than we tend to anticipate”  - Casey Stanton   Shout Outs: Nibir!   Links: Twitter: https://twitter.com/CaseyStanton LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://cmox.co/invite   Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/CXwmYw0LnHI

You are at a crossroads and you need to make the conscious decision between the path to an incredible future or the path to just a standard future. Casey Stanton is here to help guide through the decision as you mull over what you really want for your future. You’ll learn about creating a future that’s bigger than your past, how to choose clients as a Fractional CMO, and what you need to do to have an ever increasing future.   Takeaways: Consider whether your idea of your future is ever expanding or if your future is just continually chasing a high you no longer feel. Do you look at new challenges as a great way to experience new things and grow or do you think of them as a way to measure up against your past self, desperately trying to be as successful as you once were. Focusing on the things which you actually have control over, are you making your future bigger than your past? An ever increasing future means that people are coming to you based on a level of notoriety or prestige that you have built. People look to you as a leader and you have made efforts to set yourself up as a leader. In an ever increasing future, you position yourself to showcase your strengths and you hire someone to take care of your weaknesses. As a Fractional CMO, there are ways that you can harm your future, such as choosing clients from wildly different industries that you have no experience in or trying to constantly reinvent yourself. You need to make the decision that you want to have an ever expanding future and stick by this goal everyday. You need to judge the opportunities you receive by whether or not they help you get closer to that future and when they don’t you have to say no.   Quote of the Show: “When you decide that you want an ever expanding future, you must say no to opportunities that limit the expanse of your future”  - Casey Stanton   Shout Outs: Dan Sullivan - Strategic Coach   Links: Twitter: https://twitter.com/CaseyStanton LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://cmox.co/invite   Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/VLQo7LxysLM

It doesn’t matter what role you’re currently in, if you want your career to grow, you need to punch up. Casey Stanton is giving you the gloves and showing you the techniques to find and take advantage of your next opportunity to solve bigger problems. You’ll hear about the benefits and challenges of bigger clients, what to look for when selecting a client, and why you can’t wait to punch up.   Takeaways: If you want to grow in your career, you need to look for bigger clients that are able to satisfy your needs. If you are good with clients in a specific industry look for larger scale clients in that industry. At its base, punching up is all about finding a new client that is ten times the size of your current client.  With these bigger companies, you will be solving bigger problems, which in turn means that you can charge higher rates because you will deserve them. If you’re not a Fractional CMO right now, what opportunities are there for you to punch up within your own organization and take on more responsibilities in marketing? With taking on bigger clients, the problems get bigger which makes the pressure on you increase. However, when you can make successful decisions at this level this is where you can really make a good name for yourself. If you are serving companies that are under $10 million per year, you need to punch up to the larger clients. If you don’t, someone else will and you will miss out on those mid-market opportunities.   Quote of the Show: “Really, punching up is going to a company that's 10 times the size of the one that you're serving right now”  - Casey Stanton   Links: Twitter: https://twitter.com/CaseyStanton LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://cmox.co/invite   Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/Eh3L54-Wjzk

As a CMO, can you provide more value to a company by always trying to be on the cutting edge of every new marketing advancement or by mastering the slow to change principles of marketing? Casey Stanton sets out to answer that question to get you the most value from your limited time.   Takeaways: If you are always chasing the newest marketing techniques, you may find temporary success but in order to stay caught up on the bleeding edge tactics, you will have to constantly reinvent yourself. Rather than constantly trying out the latest marketing fad, invest your time and effort into becoming great at those foundational principles of marketing that are slow to change.  There is a great value in mastering these principles. These will transcend your niche and even your industry and allow you to provide value to businesses for a long time.  The CMO’s role is not to be the person who does every little thing, rather it is to build an amazing marketing team. Each member of which is then able to specialize on the finer aspects of the solution.   Quote of the Show: “The solution as a CMO is rarely to roll up your sleeves and do it yourself, more often than not the solution as a CMO is to delegate it to someone else”  - Casey Stanton   Links: Twitter: https://twitter.com/CaseyStanton LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://cmox.co/invite   Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/VmZUFNAQU0A

You don’t have to worry about going all in to start out as a Fractional CMO! Casey Stanton is walking you through his own journey of taking steps toward becoming a Fractional CMO and overcoming the hurdles. You’ll learn how to mentally approach the jumping off point, how to provide great values to clients, and understand what you can offer.   Takeaways: When starting off as a Fractional CMO, you don’t have to go headlong into it with an all or nothing attitude. You can take steps and start off by just getting your first client. What would you think about becoming a Fractional CMO if you were able to charge a client $5,000 per month while only working a few hours each week. You can service clients from other timezones in order to work with them during hours that won’t conflict with your full time job. Being a Fractional CMO is about providing value to a company that you alone are able to give them. Companies know they need to embrace marketing and to do that they need a marketing leader who can lead their team.   Quote of the Show: “This is about you offering super high value outcomes for the organization” - Casey Stanton   Links: Twitter: https://twitter.com/CaseyStanton LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://cmox.co/invite   Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/LdtYiPT8uss

It can be hard to do a great job marketing yourself, even if you’re a great marketer. Where do you start? How many examples do you need? What tone should you use? These are the questions that Casey Stanton is answering. You’ll learn about when to take credit, what to include, and how to craft a powerful narrative about you and your capabilities.   Takeaways: Great marketers usually are great at marketing a company, client, etc. but struggle when it comes to marketing themselves. Think of a few things you’ve done recently and try to put that into a pithy, attention grabbing headline that will convert. If you’re struggling with doing this, don’t worry, it’s normal. Make a list of all of the great things you’ve done in your work and then narrow it down to the five most powerful examples. When making a claim about what you can do, you need to have overwhelming proof to support it.  Write a throughline of your life and work and the great things that you’ve done. Apply your experiences to a story about you which explains, “I’ve done this before, I can do it for you.”   Quote of the Show:   “Your ability to market another company is not the same as your ability to market yourself.” - Casey Stanton     Links: Twitter: https://twitter.com/CaseyStanton LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://cmox.co/invite   Shout Outs: Claude Hopkins Gary Halbert Gary Bencivenga John Carlton   Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/7t3k-VRwYM0

As a Fractional CMO, you can’t do all the work yourself, so you need a good team. But you can’t stop with just hiring a good team, you need to have a vision for them and help in developing them to reach that vision. Casey Stanton is giving you the keys to doing this and reaching your own vision in the process. Prepare to learn about championing the success of others, surrounding yourself with diverse voices, and solving bigger problems!   Takeaways: Always have an updated vision of where you see each of the people who report directly to you. What larger role do you see for them? Create a gap between where they are and where you think they can ascend to. You need to enroll your direct reports in the vision you have for them and push them toward it. Give them the encouragement they need  Champion the success of the people on your team! Build the “dream team” for your client that you know you can depend on.  Ask your direct reports what they need to do to get to that next step. Empower them to solve those bigger problems. You don’t want to be the CMO of a company where everyone just listens to everything you say. You need people who will push back against your ideas, bring in new ideas, and provide their unique perspectives.   Quote of the Show: “ You want people to start solving for their own ascension” - Casey Stanton   Links: Twitter: https://twitter.com/CaseyStanton LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://cmox.co/invite   Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/tieRljgOZAk

Anxiety is a natural part of business and it is crucial for you to know how to cope with it and then use it to help yourself grow. Casey Stanton shares his own story of facing anxiety when first starting as a Fractional CMO and how he used that experience to gain perspective and get stronger. You’ll hear about how to prepare before betting on yourself, what to do when you find yourself scraping against the bottom, and why you need to undergo your own path to reach success.   Takeaways: Although you may feel like you are walking in circles around something you are anxious about, you can grow and gain “elevation” as you would on a spiral staircase to allow you to see the anxiety from a different perspective andsee it for what it is. Anxiety in business is an opportunity for you to solve something that obviously feels wrong.  You will have many anxieties that will never go away in your life, even after they have peaked they will still persist. However, by going through the peak of those anxieties, you become better equipped to handle them in the future. When approaching the idea of becoming a Fractional CMO, you need to have a long time horizon and give yourself a runway. When betting on yourself, it’s important to be very self-aware. Understand the risks and be prepared to face them and whatever else may come up.    Quote of the Show: “If you have the long time horizon and you provide yourself the runway to make things happen, it is inevitable that you'll be successful” - Casey Stanton   Shout outs: Already Free by Bruce Tift   Links: Twitter: https://twitter.com/CaseyStanton LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://cmox.co/invite   Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/J1T69QgrKgo

Navigating pricing as a Fractional CMO can be tricky. Casey Stanton breaks down how to find your effective hourly rate and what that says about your work. If your rates don’t match the scale of a client's problems, they may not see you as the solution. Targeting companies with $1 million to $100 million in revenue is ideal. Aiming for a minimum of $250 per hour can help, with a target of $400 being more sustainable. Efficiency is key, as delivering value in less time makes your services more appealing.