Marketing Your Business is Different - Casey Stanton - Fractional CMO Show

Great marketers usually are great at marketing a company, client, etc. but struggle when it comes to marketing themselves.

Think of a few things you’ve done recently and try to put that into a pithy, attention grabbing headline that will convert. If you’re struggling with doing this, don’t worry, it’s normal.

Make a list of all of the great things you’ve done in your work and then narrow it down to the five most powerful examples.

When making a claim about what you can do, you need to have overwhelming proof to support it.

Write a throughline of your life and work and the great things that you’ve done. Apply your experiences to a story about you which explains, “I’ve done this before, I can do it for you.”

Marketing Your Business is Different - Casey Stanton - Fractional CMO Show - Episode #020