New and Different vs Routine - Casey Stanton - Fractional CMO Show - Episode #025

When delegating tasks to your team, are you aware of the difference between routine tasks and new and different tasks? There’s a big difference in fact, and Casey Stanton is helping you understand it and how it impacts your team’s productivity. Get ready to learn about how to determine what kind of tasks each person gets, what to look for when hiring for a certain type of task, and how to optimize your workforce

 

Takeaways:

• As a CMO, some things may be old hat for you, but when you assign them to your team, it may be new for them and you will face some natural friction. 
• New and different things take longer than you think they will because there are so many roadblocks that you won’t think about during the planning phase.
• When you hire a new employee, every task, process, etc that you give them is new and different to them.
• There are two types of tasks that you can assign your team, routine tasks and new and different tasks. You want the new and different tasks to become routine tasks for your team.
• Try to delegate tasks to the right people based on the type of task. Some people work best when solving new and different tasks, while others thrive with routine tasks. 
• If you need help with routine tasks, look for traits like consistency when interviewing new candidates. The same goes for looking for help with new and different tasks.

 

Quote of the Show:

• “New and different things take more time than we tend to anticipate”  - Casey Stanton

 

Shout Outs:

• Nibir!

 

Links:

• Twitter: https://twitter.com/CaseyStanton
• LinkedIn: https://www.linkedin.com/in/caseystanton/
• Website: https://cmox.co/invite

 

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show
• Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671
• Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC
• YouTube: https://youtu.be/CXwmYw0LnHI