Outcomes Rocket

Never underestimate the power of conversational data. In this episode, Amy Brown, Founder & CEO of Authenticx, talks about the power of listening and conversational data in healthcare. After having worked in teams that led conversations with tens of thousands of patients and providers daily, Amy was inspired to start Authenticx by how those micro conversations, when pieced together, might contain really important insights that could fuel change within healthcare. Authenticx seeks to help humans understand humans in the healthcare space. Amy explains how they take in bidirectional customer conversations, and with the help of AI and ML models built by healthcare professionals, Authenticx allows users that go into its platform to dive into the desired areas. This marriage of structured data with the literal voice of the customer generates insights that can help different healthcare areas like operations, strategy, compliance, sales, and marketing. Tune in to this episode to listen about how Authenticx is giving value to customer voices as a data source! Click this link to the show notes, transcript, and resources: outcomesrocket.health

Customer centricity has a huge business value, so it’s time for you to discover it! In this episode, Natanya Wachtel, founder of the New Solutions Network and evrmore.io, talks about the new show on the Outcomes Rocket Network: Insights Out. Natanya starts off by telling Saul about herself and her work at the New Solutions Network designing customer-centric solutions with technology and behavioral science for different healthcare companies. She explains then what the podcast will consist of, having conversations with the heads of leading organizations to understand how they are making their customer relationships work best and ways to improve operational efficiency. Episodes will be released once per month as starters and will last between 15 and 20 minutes. She encourages listeners to check it out if they're looking to increase their business performance with a mix of customer science and experience from herself and her guests. Tune in to this episode to learn about Insights Out, the latest podcast to join the Outcomes Rocket Network! Click this link to the show notes, transcript, and resources: outcomesrocket.health

Welcome to the Research Confidential Podcast! In this first episode, Brad Hightower, CEO at Hightower Clinical, talks about improvements that need to happen in clinical trial research. Brad details how he became CEO of his clinical research enterprise, one where he offered free research infrastructure to physicians who hadn’t been involved in any clinical trials before. Throughout his years of experience, Brad observed and identified many improvable aspects, some of which he mentioned. He believes clinical trial criteria need to be adjusted to include a more general population set. Clinical trials suffer from a lack of standardization in processes, and workflows need to be more integrated. Tune in to this episode to learn how Hightower Clinical addresses all the issues Brad has identified in clinical trials! Click this link to the show notes, transcript, and resources: outcomesrocket.health

Make it easy for someone to find you if they're looking out for what you can offer! In this episode of Marketing Mondays, we are joined by Shawn Malloy, VP of Marketing at Curebase. He talks about the marketing challenges he has to face when it comes to positioning Curebase for all its different customers. Curebase is a decentralized clinical trial company that is running and conducting clinical trials with a software technology system that allows this to occur in a patient-centric way. He explains how he markets the company’s services to its three different targets at the same time: sponsors, physicians, and patients. Additionally, he speaks in a detailed way about the marketing journey that he has gone through at Curebase, giving advice based on his own experience and the lessons he learned from it. Shawn also highlights the importance of content and press marketing to provide customers with the right information with a degree of legitimacy to make informed decisions. Tune in to this episode to learn about Curebase and its marketing strategies in today’s clinical trial space! Click this link to the show notes, transcript, and resources: outcomesrocket.health

This episode is brought to you by Provider Solutions and Development, the leaders in physician and APC recruitment that deliver top-tier candidates for the right roles. Visit info.PSDconnect.org/outcomesrocket to start the conversation today, and get tailored support, dedicated recruitment, and efforts that lead to provider retention and longevity. In this episode, Melissa Maisenbacher, a genetic counselor and associate director of clinical projects with Natera, joins us to continue the conversation about the benefits of non-invasive prenatal testing (NIPT). Melissa shares details on what conditions NIPTs typically screen for, including microdeletions, such as 22q11.2 deletion syndrome (22q11.2DS). She also highlights key 22q11.2DS findings from Natera’s SMART study, the largest prospective NIPT study ever performed. Through her work with Natera, and as a board member of the International 22q Foundation, Melissa helps educate families about 22q11.2DS and connects parents to critical resources. One way she does this is through the annual 22q at the Zoo events which raise public awareness about the condition. Volunteers spread awareness at their local or regional zoo and distribute fact sheets to educate guests and zoo visitors about 22q11.2DS. Tune in to this episode to learn more about NIPT and 22q11.2DS from someone with first-hand experience. Click this link to the show notes, transcript, and resources: outcomesrocket.health

There's a lot that one can learn about themselves and their future children thanks to the advancements in genetics. In this episode, Saman Askari, Co-founder, and CEO at Mitera Genetics talks about genetic testing technologies in the reproductive healthcare space. He explains how Mitera Genetics offers education on genetic testing. If a patient chooses to get an Expanded Carrier Screening or a Non-Invasive Prenatal Testing, Mitera enables them to do it at home. This way, they seek to provide more knowledge and accessibility to genetic testing in a medically responsible manner as it counts on physicians and counselors that review every test and connect it back to patients' existing care systems. Saman talks about the challenges Mitera faced and conquered and also shares details on how to access their services. Tune in to this episode to learn how Mitera is helping patients and families take control of their reproductive health in a medically responsible manner! Click this link to the show notes, transcript, and resources: outcomesrocket.health

LabOps is the most critical piece at Odin Pharma. In this episode, Mandar Shah, Vice President of Research and Development at Odin Pharma, talks about how his team’s operations at the lab, develop improved sterile products with technology. His career evolved from developing new drugs and surgical products to evergreening patents with his R&D at Odin. He details the development process that passes through the formulation and the analytical labs as a group effort where integrity is crucial. He also explains how technology can supplement the LabOps people’s work while emphasizing the importance of the human team. He encourages LabOps people to think about what they are doing and why not be monotonous and mechanical. Tune in to this episode to learn how LabOps is crucial for developing sterile products at Odin Pharma! Click this link to the show notes, transcript, and resources: outcomesrocket.health

Becoming who you are, creating connections, and kindling meaningful relationships is a journey. In this episode of the Future of Global Informatics, TJ Southern interviews Nicole Thomas, nurse, entrepreneur, and founder of Impact Nurse Consulting; Nicole shares her journey of becoming, from being a little girl to how Impact Nurse Consulting came to be. She explains how her organization implements innovative healthcare solutions that improve patient outcomes and employee wellness.  She discusses social determinants of health and why she needs to have a community component in her work. Nicole talks about how the lack of technology is the most frequent problem she encounters with her organization and how nurse informaticists fit in to make connections between healthcare organizations, technology, and end-users. Tune in to listen to Nicole’s journey and learn from her experiences as a nurse and entrepreneur! Click this link to the show notes, transcript, and resources: outcomesrocket.health

Have you ever looked up your symptoms on Dr. Google only for it to mistakenly say you have cancer or something worse?  In this episode, Peter Bannister, Vice President of Life Sciences at Ada Health, talks about how Ada has developed a more informed and accurate alternative for people to initially go to when feeling unwell. With the help of cutting-edge artificial intelligence technology, a vast medical knowledge engine behind it, and high clinical evidence expertise and standards, Ada Health can be used as an app or in other familiar interfaces to allow people to report symptoms and have a personalized question flow; The result of this is a set of suggested conditions that concur with their symptomatology. Ada has a user-friendly version for patients and one designed for the healthcare professional to review, accelerating the doctor-patient relationship. Peter explains how Ada focuses on low and middle-income countries and is available in 11 languages, including Swahili and Arabic. It seeks to be a reliable tool that triages users to the correct provider and form of treatment, allowing them to interact with an expert to get the support and care needed. Tune in to this episode to listen about how a combination of man and machine can transform the care that's delivered! Click this link to the show notes, transcript, and resources: outcomesrocket.health

People don't know what it takes to actually research to optimize our health. In this episode, Joseph Kim, Chief Strategy Officer for ProofPilot, talks about the new podcast in the Outcomes Rocket Network Research Confidential, brought to you by ProofPilot. Joe wants to get people to see the inner workings of research from clinic staff, sponsors, and patients. He plans to start with site voices that include investigators, nurses, study coordinators, financial people, regulatory people, and pharmacists, hoping to bring their stories together and educate people. He also invites listeners to tune in for episodes twice a month. Tune in to this episode to learn about Outcomes Rocket’s new podcast on the sausage-making of research! Click this link to the show notes, transcript, and resources: outcomesrocket.health