Outcomes Rocket

Precision targeting and real-time messaging are key components of Doceree's success in healthcare advertising.In this episode, Thomas Shea, Chief Revenue Officer at Doceree, shares his journey into healthcare marketing, highlighting the unique approach of his company in delivering messages to physicians at critical decision-making moments. Doceree's global platform strategically targets physicians utilizing real-time data to ensure message relevance, with a dual focus on supply and demand sides, integrating multiple platforms seamlessly to reach over 2 million physicians globally. While Thomas distinguishes Doceree from similar platforms for its programmatic messaging across healthcare platforms, it remains agile despite challenges like lengthy onboarding processes, and continuously innovating to meet customer needs. He also emphasizes the importance of exploring new partnerships and customizing solutions for clients, encouraging listeners to reach out and discover how the company can enhance its marketing strategies. Tune in and learn how Doceree is revolutionizing healthcare marketing with precision targeting and real-time messaging!Resources:  Watch the entire interview here.  Connect and follow Thomas Shea on LinkedIn. Discover more about Doceree on their LinkedIn and Website.

Transforming healthcare begins by putting the patient at the center, focusing on prevention and wellness.In this episode, Murray Brozinsky, Chief Strategy Officer at Conversa Health (now part of Amwell), delves into the integral role of technology in healthcare leadership. He underscores the importance of seamlessly integrating technology to elevate patient engagement and tailor care to individual needs. Murray examines the transformative impact on healthcare providers and payers, fostering collaboration and driving the shift towards value-based care. He also addresses the challenges confronting providers, advocating for strategic investments in technology to address staff shortages and rising costs. The conversation broadens to a global perspective, emphasizing the necessity for a paradigm shift in healthcare thinking. Finally, Murray highlights the paramount importance of trust in healthcare and the nuanced approach required when implementing generative AI.Tune in and learn about the dynamic intersection of technology and healthcare, shaping the future of patient-centered, data-driven, and proactive wellness!Resources: Connect with and follow Murray Brozinsky on LinkedIn. Follow Amwell on LinkedIn and visit their website. Learn more about Coversa Health on their LinkedIn and website.

There is a user-friendly, no-code tool that empowers businesses to manage revenue effectively and make informed financial decisions.In this episode, Daniel Kivatinos, CEO of JustPaid.io, discusses his journey as an entrepreneur and the lessons he learned from his previous venture, DrChrono, emphasizing the importance of understanding that entrepreneurship is a long-term endeavor that requires patience and a realistic mindset. He shares insights into the challenges of scaling a business and the significance of managing finances wisely. Daniel introduces JustPaid.io, a no-code solution that leverages AI to simplify revenue collection for startups and healthcare companies, addressing common pain points in accounting and payment processes. He also stresses the role of AI in revolutionizing industries and highlights the opportunities for businesses to embrace technology for efficiency and growth. Tune in and learn how AI-powered solutions can propel your business forward in today's competitive landscape!Resources:  Watch the entire episode here. Connect with and follow Daniel Kivatinos on LinkedIn here. Learn more about JustPaid.io on LinkedIn and their website. Book a demo call with JustPaid.io’s team here.

How can dental practices adapt to the trend of dropping out of insurance networks while still maintaining financial stability and patient access?In this episode, Marko Vujicic emphasizes the need for patient-centered, transparent dentistry, reimagining dentists as oral health physicians to drive preventive care. He highlights how leveraging technology, addressing insurance reform, and fostering innovative technologies and strategic partnerships are essential steps for creating a more efficient healthcare model and uncovering the potential for dentistry to enter a new "golden age."Stay tuned for a stimulating conversation that promises to reshape your perspective on oral health and the future of dentistry.Resources: Connect with and follow Dr. Marko Vujicic on LinkedIn. Visit the American Dental Association's LinkedIn and website! Explore the ADA Health Policy Institute website! Watch the entire episode on YouTube and get more details at Think Oral Health.

AI-driven symptom checkers are here, and they offer personalized healthcare guidance for patients.In this episode, Saul Marquez interviews the co-founder and co-CEO of Ubie, Kota Kubo, a healthcare AI company offering AI-based services to patients, providers, and pharmaceutical companies. Ubie's platform serves patients by offering a symptom checker and treatment suggestions, enhances providers' efficiency through automated clinical records and disease recommendations, and facilitates pharmaceutical companies with targeted promotion opportunities and access to patient data. Kota delves into the motivation behind launching Ubie, drawn from personal encounters with healthcare accessibility challenges and the burgeoning AI advancements. He also explains how, with a 2 million user base, Ubie specializes in enhancing disease prediction accuracy, particularly for rare and specialty diseases, using statistical methods, reinforcement learning, and generative AI, offering crucial insights to pharmaceutical marketers on patient engagement.Tune in and learn how Ubie's AI technology is revolutionizing healthcare access and engagement for patients, providers, and pharmaceutical companies alike!Resources:  Watch the entire episode here. Follow and connect with Kota Kubo on LinkedIn. Learn more about Ubie on their LinkedIn and website.

Burnout and lack of autonomy are major issues for doctors, which can be alleviated through better contract terms and support systems.In this episode, Ethan Nkana explains how his unique law and administration background is revolutionizing how doctors approach contract negotiations and career fulfillment. He also shares how his groundbreaking work empowers physicians to prioritize patient care while securing fair compensation and work-life balance in an evolving healthcare landscape.Tune in and understand how Ethan’s work is transforming physician careers by advocating for better contracts, fair pay, and improved working conditions!Resources: Connect with and follow Ethan Nkana on LinkedIn, Instagram, and YouTube. Learn more about Rocky Mountain Physician Agency on their LinkedIn and website. Visit the Healthcare Data Center website!

Sepsis is not an infection; it’s your body's dysregulated response to one.In this episode, Ajay Shah, CEO and co-founder of CytoVale, discusses his company’s groundbreaking technology, IntelliSep, which swiftly identifies patients at risk of sepsis in just eight minutes, as delays can significantly impact patient outcomes. Unlike traditional methods relying on vague symptoms, IntelliSep directly assesses white blood cells, offering a clear, objective diagnosis. Ajay highlights CytoVale's FDA-approved technology as a game-changer in emergency departments, where identifying sepsis quickly is critical, and explains the economic benefits for hospitals, citing significant savings per patient tested. Finally, he addresses the potential use of IntelliSep in urgent care centers, envisioning it as a tool to guide patients to appropriate care settings efficiently.Tune in to learn more about this revolutionary approach to sepsis detection and its potential impact on healthcare outcomes!Resources:  Watch the entire interview here. Connect with and follow Ajay Shah on LinkedIn here. Learn more about CytoVale on LinkedIn and their website. Discover more about CytoVale’s IntelliSep here.

Effective leadership in healthcare inspires teams and organizations to pursue meaningful goals and drive impactful change.In this episode, Christopher Kunney, managing partner at IOTECH Consulting and host of the Straight Outta Health IT podcast, shares insights from his personal and professional journeys, including receiving the Changemaker Award from HIMSS for his advocacy work in addressing health equity. He emphasizes the importance of impacting others positively and shares setbacks he's overcome, including battling brain tumors, which shifted his focus towards making a meaningful impact in healthcare. Christopher also highlights the mission of IOTECH Consulting, which focuses on healthcare transformation through IT strategy, leadership, and technology implementation, and also underscores the importance of conscientious capitalism and inspiring others to be the best versions of themselves. He encourages listeners to check out his podcast, which aims to highlight the stories and challenges faced by individuals in healthcare. Tune in and learn how you can make a difference in healthcare by inspiring others to achieve their potential and turning obstacles to your advantage! Resources:  Watch the entire interview here. Connect with and follow Christopher Kunney on LinkedIn here. Learn more about IOTECH Consulting on their website. Listen to Christopher’s podcast, Straight Outta Health IT, here. Email Christopher here.

Cybersecurity remains critical to protecting healthcare data from breaches.In this episode, David E. Williams, president of Health Business Group and founder of Atumcell, delves into his extensive experience in healthcare consulting, particularly focusing on AI and cybersecurity. He highlights the evolution of AI, emphasizing its strategic importance post-ChatGPT's introduction, enabling businesses to explore new opportunities and optimize existing processes. David shares insights on cybersecurity, discussing the vulnerabilities of US hospitals and his venture, Atumcell, which targets private equity firms to manage cybersecurity risks effectively. His consulting firm stands out for its primary data-gathering approach, combining expertise and networks to provide valuable insights to clients, while also reflecting on setbacks and celebrating successes like guiding clients through AI integration and strategic planning.Tune in and learn from David's wealth of knowledge and experiences in healthcare consulting, AI, cybersecurity, and beyond!Resources:  Watch the entire interview here.  Connect with and follow David on LinkedIn here. Learn more about Health Business Group on LinkedIn and their website. Discover more about Atumcell on LinkedIn and their website. Check out Saul’s episode on David’s podcast here. Enjoy more episodes from David’s podcast here. Email David here. Buy Elon Musk’s biography by Walter Isaacson here. 

Unlocking the power of AI requires a vigilant mind, recognizing the significance of data limitations.In today's episode, Saul welcomes Frank Webster, the Chief Medical Officer of Behavioral Health at Health Care Service Corporation and Amir Azarbad, the Managing Director of 10Pearls share unique challenges faced by health plans, the impact of AI on payers, and the importance of clean and well-organized data in healthcare. Amir highlights the practical and strategic approach of 10Pearls in providing healthcare solutions, focusing on delivering achievable strategies and tangible results. Frank discusses his motivations in healthcare, specifically in addressing the gaps in the healthcare system, especially in behavioral healthcare. He emphasizes the importance of leveraging clinical data and the challenges faced by large healthcare entities in cooperation and data utilization. Frank and Amir share their perspectives on the role of AI and its limitations in healthcare decision-making. Tune in to gain valuable insights from Frank and Amir as they offer a unique perspective on the current state and future possibilities of healthcare.Resources: Connect with and follow Amir Azarbad on LinkedIn. Connect with and follow  Frank Webster on LinkedIn. Follow 10Pearls on LinkedIn. Visit the 10Pearls website here. Follow HCSC on LinkedIn.  Visit the HCSC website here.