Outcomes Rocket

Marketing can play a huge role in improving health outcomes.In this episode, Craig Douglass, Chief Growth Officer at Digitas Health, discusses his focus on integrating creativity, media, and technology in healthcare communications. He highlights the opportunity to use marketing for good, emphasizing the positive impact of engaged healthcare consumers on outcomes. Craig delves into the challenges pharmaceutical brands face, highlighting the need for responsiveness and overcoming fragmentation. He also urges pharmaceutical marketers to focus on making connections within their marketing systems. Tune in and learn how to navigate the evolving landscape of healthcare marketing to drive better outcomes!Resources: Connect with and follow Craig Douglass on LinkedIn. Follow Digitas Health on LinkedIn. Visit Digitas Health on their Website.

Cybersecurity in healthcare is evolving, requiring a new level of resilience.In this episode, Erik Decker, Vice President and Chief Information Security Officer at Intermountain Health, shares insights from the Cybersecurity Forum and discusses the recently launched strategic plan for healthcare cybersecurity. Developed over 20 months with industry experts, the plan aims to address critical industry challenges by 2029, identifying key healthcare trends, including emerging technologies and financial distress, and outlining ten high-level goals and twelve objectives. Erik emphasizes the need for collaboration between organizations, industry groups like the Health Sector Coordinating Council, and government agencies to achieve cybersecurity resilience. With the healthcare ecosystem's interconnected nature, he also stresses the importance of collective action in securing critical infrastructure. Tune in to learn more about the strategic plan and how you can contribute to healthcare cybersecurity!Resources:  Watch the entire interview here. Connect with and follow Erik on LinkedIn here. Learn more about Intermountain Health on LinkedIn and their website. Learn more about and support the Health Industry Cybersecurity- Strategic Plan here.

Addressing the root causes of acne through diet and lifestyle modifications promotes overall skin health. In this episode, Leigh Brandon, a seasoned practitioner of functional medicine specializing in treating chronic acne, delves into his personal journey of overcoming acne through holistic approaches. He emphasizes the importance of diet, lifestyle modifications, and understanding the root causes of skin issues to tackle acne and skin conditions.Join us and discover how addressing internal imbalances through diet and lifestyle changes can lead to clearer skin and improved overall health!Resources: Connect with and follow Leigh Brandon on LinkedIn. Learn more about Leigh’s transformative methods here! Buy Leigh’s book, Eliminating Adult Acne for Good, here.

Esper's platform plays a pivotal role in facilitating rapid device deployment and seamless software updates across various industry use cases, including healthcare.In this first episode of the Tech Rx series, Yadhu Gopalan, co-founder and CEO of Esper, talks about the transformation of healthcare through innovative device management solutions and sheds light on how Esper's innovative platform is revolutionizing the way devices are deployed and updated, especially in the burgeoning sector of home healthcare. He discusses the emerging use cases in healthcare, from remote patient care to clinical trial management. In this conversation with host Saul Marquez, Yadhu delves into the strategic moves businesses should consider, like choosing the right hardware partner and understanding the true cost of ownership. He also explains how Esper helps navigate the complexities of device provisioning, software updates, and tackling hardware failures.Tune in and discover how modern tech solutions like Esper pave the way for a more robust, connected, and efficient future.Resources:  To find out more about the Esper thought leadership series, click here. Watch the entire interview here. Connect with and follow Yadhu on LinkedIn here. Learn more about Esper on LinkedIn and their website.

AI-driven virtual agents are revolutionizing call centers by handling mundane inquiries, freeing up staff for more personalized patient interactions.In this episode, Joseph Hernandez, the Vice President of Channel Sales at BluIP, highlights the exciting opportunity of healthcare technology advancements that will improve population health and enhance the patient experience. Specializing in AI and virtual agents for healthcare, BluIP underscores the importance of digital transformation, emphasizing the necessity for automation and sophisticated technologies to manage vast data and improve care quality. Throughout this conversation, Joe discusses exciting technological innovations like AI-driven virtual agents and ambient recording, which facilitate efficient patient care and physician workflows by reducing administrative burdens. He explains how BluIP's efforts focus on making healthcare technology accessible and equitable, particularly for underserved communities, by providing affordable solutions and fostering partnerships.Tune in and discover how BluIP is revolutionizing healthcare technology for better patient outcomes!Resources:  Connect with and follow Joe on LinkedIn here. Learn more about BluIP on LinkedIn and their website.

Are you thinking about the user experience? And if you are, kudos to you. If you're not, it's time.In this episode, Geoff McCleary, VP of Global Connected Health Lead at Capgemini, delves into the intersection of innovation and connected medtech devices in the healthcare industry. Drawing on his personal experience with his son's type 1 diabetes diagnosis, Geoff emphasizes the transformative power of technology in healthcare. He discusses the challenges of balancing innovation with strategic focus, highlighting the need for a well-defined approach. Geoff sheds light on the potential of connected medtech devices to revolutionize patient care, citing examples of improved outcomes and alternative value models. The conversation underscores the importance of user experience, with Geoff offering insights into how Capgemini navigates the complex landscape of patient-centric solutions. Tune in and learn about the crucial role of innovation in shaping the future of healthcare.Resources: Connect with and follow Geoff on LinkedIn. Follow Capgemini on LinkedIn. Visit the Capgemini website here.

Digital transformation in healthcare empowers patients to become active participants in their health journey.In this episode, Dr. Rob Fraser, Chief Scientific Officer, President, and co-founder of Molecular YOU Corporation, discusses the transformative potential of digital health in patient engagement and empowerment. He explains how Molecular YOU specializes in personalized medicine, analyzing over 250 blood markers to assess disease risk and provide early interventions. Throughout this conversation, Rob highlights the role of dynamic factors, such as lifestyle and environment, in shaping health outcomes, along with the significance of wearable monitoring devices. He also shares compelling examples of Molecular YOU's impact, including early detection of conditions like Alzheimer's and autism, as well as life-saving interventions, like identifying pancreatic cancer in its early stages. Tune in to the full episode for insights into the future of personalized medicine and proactive health management!Resources:  Connect with and follow Rob Fraser on LinkedIn here. Learn more about Molecular YOU on LinkedIn and their website.

A hybrid delivery model in cardiovascular care can drive better patient outcomes by bridging the gap between traditional and value-based approaches.In this episode, Ian Koons discusses the gaps in traditional cardiovascular care, emphasizing the need for a hybrid delivery model to improve patient outcomes, and highlights the challenges cardiologists face in transitioning to value-based care.Tune in to learn more about how Karoo Health is revolutionizing cardiovascular care delivery and making a difference in patients' lives! Resources: Connect and follow Ian Koons on LinkedIn. Follow Karoo Health on LinkedIn. Discover the Karoo Health Website! About Memora Health:Memora Health, the leading intelligent care enablement platform, helps clinicians focus on top-of-license practice while proactively engaging patients along complex care journeys. Memora partners with leading health systems, health plans, and digital health companies to transform the care delivery process for care teams and patients. The company’s platform digitizes and automates high-touch clinical workflows, supercharging care teams by intelligently triaging patient-reported concerns and data to appropriate care team members and providing patients with proactive, two-way communication and support.

Optimizing care while centering it around the patient allows for innovation without compromising quality.In this episode, Bryan Carey and Jane Whang spotlight the innovative assisted hygiene model of Benevis, where dental assistants support hygienists, ensuring efficient care delivery to millions in 120 underserved areas. Bryan emphasizes the integration of oral care with overall health, drawing from experiences in the emergency room business to underscore the role of information sharing in improving outcomes, while Jane advocates for educating individuals, particularly children, on the significance of oral health, promoting collaborative efforts among public health teams, businesses, and foundations such as Glo Good.Tune in and learn how collaborative efforts can shape a healthier future for children and families!Resources: Connect with and follow Bryan Carey on LinkedIn.  Learn more about Benevis on their LinkedIn and website. Connect with and follow Jane Whang on LinkedIn.  Discover more about the Glo Good Foundation here.

Continuous innovation is key to staying relevant and effective in the ever-evolving healthcare industry.In this episode, Scott Hondros, Vice President of Services, Commercialization, and Strategy at CenTrak, narrates his journey into healthcare, inspired by his wife's complex pregnancy, which led him to appreciate the various roles within hospitals. CenTrak aims to enhance efficiency in healthcare settings by providing software, hardware, and services to automate processes and improve patient care, and in this interview, Scott explains how they focus on room-level locating technology, catering to patient, clinician, and device tracking needs. He highlights how their solutions address challenges like staff safety and equipment maintenance, aiming to alleviate operational burdens and improve patient outcomes. Scott also emphasizes continuous innovation and the use of technologies like AI and mobile devices to enhance operational and clinical efficiencies, urging listeners to engage with frontline staff for better solution alignment.Tune in and learn how CenTrak is revolutionizing healthcare operations for the better!Resources:  Watch the entire interview here. Connect with and follow Scott on LinkedIn here. Learn more about CenTrak on LinkedIn and their website.