

Outcomes Rocket
Saul Marquez
At Outcomes Rocket, we are the shared knowledge hub for healthcare's toughest problems. Our goal is twofold and clear. To help inspire and guide our listeners to 1. Improve patient outcomes and 2. Experience business success in healthcare. Tune in to learn more!
Episodes
Mentioned books

Apr 29, 2025 • 13min
Kevin Ritter, EVP at Altera Digital Health, on AI, Interoperability, and the Future of Personalized Care
Remote patient monitoring, powered by AI, enables better analysis of patient data from wearables and chronic condition devices.
In this episode, Kevin Ritter, Executive Vice President of Care in Motion at Altera Digital Health, discusses how his organization is driving change in healthcare delivery by focusing on interoperability, data quality, and the application of emerging technologies. Kevin shares insights into Altera Digital Health's commitment to providing personalized well-care through improved data sharing and decision-making tools. He highlights the importance of actionable data, AI-enabled search, natural language processing (NLP), and remote patient monitoring in enhancing the care process. Finally, Kevin emphasizes Altera Digital Health's dedication to serving health systems, physician organizations, and payers globally by delivering high-quality data to clinicians within their existing workflows.
Tune in to learn how Altera Digital Health is transforming healthcare through innovative data solutions and technologies!
Resources:
Connect with and follow Kevin Ritter on LinkedIn.
Learn more about Altera Digital Health on their LinkedIn and website.

Apr 29, 2025 • 17min
Philips and the Future of Healthcare: James Woods on AI, Equity, and Innovation
The future of healthcare will be shaped by trends such as personalized medicine, home care, and addressing equity and access to healthcare.
In this episode, James E. Woods, II, Head of Enterprise Informatics at Philips North America, explores the company’s commitment to end-to-end client partnerships, improving clinical efficiencies, and delivering actionable insights through data. He highlights Philips’s investment in AI innovation, its leadership in patent applications, and its efforts to ensure trustworthy AI solutions. James also explains how Philips mitigates bias in AI through five core principles: prioritizing patient well-being, augmenting human capabilities, ensuring robustness, promoting fairness, and maintaining transparency. Lastly, he discusses future trends like personalized medicine, home care, and healthcare equity, emphasizing the role of change management in technology adoption.
Tune in to learn how Philips is driving change in healthcare through innovative technology, strategic partnerships, and a commitment to ethical AI implementation!
Resources:
Connect with and follow James E. Woods, II on LinkedIn.
Learn more about Philips on their LinkedIn and website.

Apr 29, 2025 • 9min
Advancing Access to Maternal Mental Health with Tina Keshani, co-founder and CEO of Seven Starling
This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.com
Innovative solutions and heartfelt experiences are driving significant changes in mental health care.
In this episode of the Expanding Access podcast, Tina Keshani, co-founder and CEO of Seven Starling, highlights the urgent need for addressing maternal mental health. 1 in 5 women experience perinatal mood and anxiety disorders, which are often underreported and untreated. Tina shares that Seven Starling’s specialized care tailored specifically for women features specialized therapists, groups for shared experiences, and partnerships with OB/GYNs for seamless referrals.
Tune in to explore how Seven Starling's personal experiences and innovative technology are shaping the future of maternal mental healthcare!
Resources:
Connect with and follow Tina Keshani on LinkedIn.
Follow Seven Starling on LinkedIn and explore their website.
Visit Behavioral Health Tech on LinkedIn and explore their website.
Fast Track Your Business Growth:Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

Apr 28, 2025 • 8min
The Right Place, The Right Time: Optimizing Sick Care Access with Alex Guastella, CEO of Sympti
This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.com
Using AI to guide patients to the right care setting optimizes resources and enhances patient experiences.
In this episode, Alex Guastella, CEO of Sympti, explores how his company helps patients navigate the 141 million annual ER visits and millions more urgent care visits. He explains that Sympti’s AI-powered sick care triage system guides patients based on symptoms, distinguishing it from scheduled care platforms. This technology, which proved highly effective during the COVID-19 pandemic, helps hospitals and urgent care providers optimize resources while directing patients to lower-cost settings with 90% accuracy for ED placement. Alex also addresses the common issue of patients defaulting to the ER due to a lack of awareness about urgent care options and shares personal advice on the importance of taking decompression breaks.
Tune in and learn how AI-driven navigation is streamlining immediate care access and enhancing efficiency!
Resources:
Connect and follow Alex Guastella on LinkedIn.
Learn more about DexCare on their LinkedIn and website.
Email Alex directly here.
Fast Track Your Business Growth:Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

Apr 25, 2025 • 14min
Revolutionizing Consumer Healthcare with AI and Data Innovation with Bernardo Tavares, Chief Technology and Data Officer at Kenvue
This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.comAI and data are being used to transform consumer healthcare by personalizing experiences, reducing friction, supporting growth, and promoting sustainable innovation.In this episode of The Beat podcast, Bernardo Tavares, Chief Technology and Data Officer at Kenvue, discusses leveraging AI and data to transform consumer healthcare. He shares his journey from the tech industry to consumer goods and healthcare, emphasizing how technology can enhance the consumer experience. Kenvue, known for brands like Tylenol and Listerine, is the largest pure-play consumer health company and focuses on digital reinvention. Bernardo highlights how AI can personalize consumer interactions, reduce operational friction, and drive growth. He also discusses sustainability efforts, including a digital menopause platform aimed at breaking societal taboos.Tune in to discover how Kenvue is revolutionizing consumer healthcare with AI and data innovationResources:
Connect with and follow Bernardo Tavares on LinkedIn.
Follow Kenvue on LinkedIn and Instagram and visit their website.
Fast Track Your Business Growth:Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

Apr 25, 2025 • 12min
Authority and Acquisition: The Dual Pillars Of Provider Growth with Bryan Cush, CEO of Tidal Health Group
This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.comHealthcare providers thrive long-term by moving beyond transactional marketing to build brand authority and patient relationships before urgent care needs arise.In this episode, Bryan Cush, CEO of Tidal Health Group, explains how his agency helps care delivery brands navigate the online patient journey through authority building and patient acquisition. He warns against over-relying on short-term tactics, stressing the importance of trust-building in healthcare decisions, especially for specialized care. Bryan advises providers to focus on 1-2 core internal business metrics, such as net new patient visits, rather than short-term marketing ROI. He also shares how Tidal Health’s specialization, custom marketing analytics, and emphasis on reputation management set it apart in the evolving digital landscape.Tune in and learn effective strategies for building provider authority, acquiring the right patients, and understanding the modern healthcare marketing landscape!Resources:
Connect and follow Bryan Cush on LinkedIn.
Learn more about Tidal Health Group on their LinkedIn and website.
Fast Track Your Business Growth:Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

Apr 24, 2025 • 45min
The Patient-Led Revolution is Redefining Healthcare Data Access with Susannah Fox, author of "Rebel Health" and technology strategist
Empowering patients with access to their health data and information is crucial for better health outcomes. In this episode, Susannah Fox, author of "Rebel Health" and technology strategist, discusses the importance of patient-led healthcare revolutions, the democratization of health information, and the need for patients to own their data. She also highlights the importance of improving collaboration between dental and medical care, empowering patients with credible information, and recognizing the seeker, networker, solver, and champion archetypes as essential roles in navigating complex healthcare systems.Tune in and learn how patients, clinicians, and innovators can work together to create a more equitable and effective healthcare landscape!Watch the entire episode on YouTube and get more details at Think Oral Health.Resources:
Connect with and follow Susannah Fox on LinkedIn and her website.
Buy Susannah Fox’s book, Rebel Health, here.
Watch the entire episode on YouTube and get more details at Think Oral Health.
Mariya Filipova - https://filipova.health/
Systemic Health Investor - https://www.4100dx.com/
Care Convergence Thought Leader: Dental Economics
Forbes Technology Council Member
Jonathan Levine - www.drjonathanlevine.com
Founder - JBL New York City www.jblnyc.com
Founder - GLO Science LLC www.gloscience.com
Co-Founder - GLO GOOD Foundation www.glogoodfoundation.org

Apr 23, 2025 • 9min
The Power Of Appreciation: How Recognizing Nurses Changes Healthcare with Bonnie Barnes, co-founder of The DAISY Foundation
This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.comThe DAISY Foundation exemplifies how profound grief can be transformed into a lasting legacy of gratitude and recognition for nurses. In this episode, Bonnie Barnes, co-founder of The DAISY Foundation, shares how the organization was born from the tragic loss of her stepson, Patrick, and inspired by the compassionate care he received from nurses. To honor their invaluable contributions, Bonnie and her family created The DAISY Award, allowing patients, families, and colleagues to express their gratitude. She discusses the foundation's incredible growth, now recognizing nurses in over 7,100 healthcare facilities and nursing schools across 43 countries. Bonnie also highlights their book, Shining the Light on All the Right, which celebrates the art of nursing and reinforces the profound impact nurses have worldwide.Tune in and learn how a personal tragedy blossomed into a global movement of recognition and appreciation for the nursing profession!Resources:
Connect and follow Bonnie Barnes on LinkedIn.
Learn more about The Daisy Foundation on their LinkedIn and website.
Buy Shining The Light to All the Right book here.
Listen to the Shining The Light to All the Right audiobook here.
Fast Track Your Business Growth:Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

Apr 22, 2025 • 9min
Leading with Empathy in Mental Health with Dr. Mike Franz, Executive Medical Director for Behavioral Health at Regence BlueCross BlueShield of Oregon
This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.comTransforming mental healthcare through personal stories and innovative solutions is pivotal in enhancing access for all.In this episode, Dr. Mike Franz, Executive Medical Director for Behavioral Health at Regence BlueCross BlueShield of Oregon, shares his personal battles with depression and anxiety, illustrating how these experiences shape his empathetic approach to patient care. He emphasizes the significance of effective treatment, highlighting therapy, medication, and the need to destigmatize mental health issues. Dr. Franz discusses the interdependence of mental and physical health, showcasing the accessible services his health plan offers, such as rapid access to psychiatrists and therapists. He encourages leaders to openly share their mental health journeys to help reduce stigma and foster a more supportive environment.Tune in to discover how Dr. Franz is transforming behavioral health care, breaking down barriers to access, and inspiring inclusive solutions for everyone!Resources:
Connect with and follow Dr. Mike Franz on LinkedIn.
Follow Behavioral Health Tech on LinkedIn and explore their website.
Fast Track Your Business Growth:Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

Apr 18, 2025 • 10min
Championing Children's Health with Mark Del Monte, CEO of the American Academy of Pediatrics (AAP)
This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.comChildren's health is at the forefront of healthcare transformation, driven by efforts to personalize experiences, ensure consistent coverage, and combat misinformation.In this episode of the Beat Executive Speaker Series, Leana Wen interviews Mark Del Monte, CEO of the American Academy of Pediatrics (AAP), about the organization's priorities and policies. Del Monte explains that AAP, with 67,000 members, prioritizes policies based on evidence and feedback from both its board and members, focusing on diverse issues like mental health, equity, and environmental health. He emphasizes the importance of Medicaid and CHIP (Children's Health Insurance Program) as vital coverage for children, noting concerns over 5.5 million children losing coverage post-pandemic due to procedural issues. Del Monte advocates for merging Medicaid and CHIP into a national program to eliminate variability between states, providing consistent healthcare for children.Tune in to discover how the AAP is championing child healthcare and fighting misinformation for a healthier future! Resources:
Connect with and follow Mark Del Monte on LinkedIn.
Follow AAP on LinkedIn and visit their website.
Visit healthychildren.org to get valuable info for your family.
Fast Track Your Business Growth:Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com