Outcomes Rocket

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.comThe key to improving patient outcomes and lowering healthcare costs lies in effectively integrating genomic insights into clinical decision-making. In this episode, Surya Singh, CEO of InformedDNA, discusses how his company uses technology and genetic information to enhance population health. He shares the recent acquisition of Coriell Life Sciences, a pharmacogenomics company, to expand its proactive healthcare capabilities. With a background as a physician and healthcare strategist, Surya emphasizes the importance of shifting from reactive to preventive care. He also highlights the launch of DNA Impact, a population health platform designed to identify and support at-risk individuals by streamlining the genetic testing process and addressing the underutilization of validated genetic assessments.Tune in and learn how genomic solutions can revolutionize healthcare and improve patient outcomes!Resources:  Connect and follow Surya Singh on LinkedIn. Learn more about InformedDNA on their LinkedIn and website. Discover more about DNA Impact here. Buy Good to Great by Jim Collins here. Grab a copy of Turning the Flywheel by Jim Collins here. Get the book Accelerating Growth by Vern Davenport here. Fast Track Your Business Growth:Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

Think you have health insurance? Think again.In this episode, Frank Lobb, engineer, consultant, and author, exposes the hidden flaws in the U.S. healthcare insurance system in The Big Lie in My Healthcare Bill. He explains that what we call health insurance is not true insurance, as there is no enforceable contract between patients and insurers, only between insurers and healthcare providers, who are often barred from billing patients when claims are denied. This system allows insurers to prioritize cost-cutting over patient care, leading to widespread rationing and unexpected medical bills. Lobb critiques how regional insurance monopolies exploit an inelastic market, raising prices without accountability while limiting access to necessary care. He advocates for transparency, open discussion, and systemic reform to ensure healthcare prioritizes patients over profits.Tune in and discover the hidden truths about health insurance and learn how to protect yourself from denied payments and unexpected bills!Resources: Connect with and follow Frank Lobb on LinkedIn and visit his website! Get a copy of The Big Lie in My Healthcare Bill here!

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.comAccess to healthcare is a binary issue, and current modalities are not scaling to meet the exponentially growing demand, making innovative solutions crucial. In this episode, Karthik Ganesh, CEO of OnMed, introduces their innovative care station designed to address gaps in healthcare access. He explains that 84 million Americans face barriers due to costly clinics, clinician shortages, and the limitations of traditional telemedicine. OnMed’s kiosk, staffed by live clinicians and equipped with medical devices, provides primary, urgent, and post-acute care in settings ranging from rural communities to prisons. Karthik emphasizes that this hybrid model blends the comfort of a clinic with the scalability of telehealth to make healthcare more accessible, convenient, and consumer-focused.Tune in and learn how OnMed is revolutionizing healthcare access and addressing the unmet needs of underserved communities!Resources:  Connect and follow Karthik Ganesh on LinkedIn. Learn more about OnMed on their LinkedIn and website. Listen to Karthik’s previous interview on our podcast. Buy Paulo Coelho’s The Alchemist here. Fast Track Your Business Growth:Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.comThe 988 crisis lifeline must integrate into a broader mental health network through partnerships, technology, and strategic expansion to tackle the root causes of crises effectively.In this episode, Pawel Walczuk, Managing Director at Accenture, discusses the transformative potential of 988, the national mental health crisis line. He highlights how it can evolve to address broader behavioral health needs and the importance of connecting the crisis line to a broader care ecosystem. Pawel also talks about addressing workforce shortages through technology and leveraging partnerships across startups, governments, and larger organizations to scale solutions effectively. Tune in to explore how 988 can evolve into a cornerstone for comprehensive mental health care!Resources: Connect with and follow Pawel Walczuk on LinkedIn. Follow Accenture on LinkedIn and explore the website. Fast Track Your Business Growth:Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.comThe most crucial aspect of clinical financial decision support is knowing what not to say to physicians to avoid alert fatigue while still impacting cost-effective patient care. In this episode, G.T. LaBorde, CEO of IllumiCare, explains how the company integrates with electronic medical records to provide real-time insights on the financial and patient safety implications of clinical decisions. By analyzing data on patient activity, medication orders, lab results, and costs, IllumiCare helps hospitals determine the actual cost of every order and suggests clinically appropriate, lower-cost alternatives. LaBorde highlights the challenge of accurately assessing costs due to the complexity of formulations, pack sizes, and suppliers. With a 30% adoption rate of its recommendations, IllumiCare empowers physicians to make cost-conscious decisions, and the company is now expanding to outpatient settings to reduce duplicative testing and imaging.Tune in and learn how to balance cost considerations with effective clinical care!Resources:  Connect and follow G.T. LaBorde on LinkedIn. Learn more about IllumiCare on their LinkedIn and website. Listen to G.T.’s previous interview on our podcast here. Contact G.T. through IllumicCare’s contact page here. Fast Track Your Business Growth:Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.comInnovation and efficiency are opposing ideas, with a focus on cost-per-lesson-learned being key to effective innovation processes. In this episode, Ty Hagler, Founder and Principal at Trig, shares how his company helps medical innovators navigate the journey from early-stage prototyping to commercialization. He discusses his background, from Olympic hopeful to Home Depot innovator, before founding Trig and discovering his passion for medical devices. Ty highlights their Med Design Training, which emphasizes understanding clinical needs as the "North Star" for any medical device company. He also shares a success story of Couplet Care, an infant bassinet designed for postpartum mothers, and offers insights on market validation, FDA clearance, and practical business tips for medical innovators.Tune in and learn how to reduce your cost-per-lesson-learned to a minimum and take what you're doing to the next level!Resources:  Connect and follow Ty Hagler on LinkedIn. Learn more about Trig on their LinkedIn and website. Buy Profit First by Mike Michalowicz here. Get The Mom Test by Rob Fitzpatrick here. Fast Track Your Business Growth:Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.comHandheld ultrasound technology is revolutionizing healthcare by improving bedside diagnosis and enhancing patient outcomes through seamless electronic health record integration.In this episode, Dr. John Martin, Chief Medical Officer of Butterfly Network, and Dr. Mike Rotondo, CEO of the University of Rochester Medical Faculty Group. Dr. Martin discusses Butterfly Network's handheld ultrasound technology, revolutionizing point-of-care testing, while Dr. Rotondo highlights their partnership's success in deploying this device within the University of Rochester's health system. They emphasize how this technology improves bedside diagnosis, shortens the time to treatment, and integrates seamlessly into electronic health records, enhancing workflow and patient outcomes. The conversation focuses on overcoming challenges in adopting new healthcare technologies and the importance of collaborations between academic institutions and innovative tech companies.Tune in to gain valuable insights into how these innovations are shaping the future of healthcare.Resources: Connect with and follow Dr. Michael Rotondo on LinkedIn. Follow the University of Rochester Medical Center on LinkedIn and visit their website. Connect with and follow Dr. John Martin on LinkedIn. Follow Butterfly Network, Inc. on LinkedIn and visit their website. Fast Track Your Business Growth:Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.comUnderstanding consumer behavior and creating a high-quality patient experience is critical for healthcare providers seeking to maximize revenue and minimize patient leakage. In this episode, Jessica Walker, Founder and CEO of Care Sherpa, discusses the critical "last mile" in healthcare marketing, where many patients fail to follow through with treatments. She highlights that 81% of healthcare consumers don’t proceed with intended procedures, with 52% dropping off even after the first visit. Care Sherpa specializes in high-margin, high-consumer-choice services, helping patients navigate financial concerns and build trust in their providers. Jessica emphasizes the importance of combining human connection with technology, such as CRMs, to track leads, prevent revenue loss, and ensure seamless data integration across systems.Tune in and learn how to optimize your patient experience and plug those revenue leaks!Resources:  Connect and follow Jessica Walker on LinkedIn. Learn more about Care Sherpa on their LinkedIn and website. Fast Track Your Business Growth:Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

To succeed in dentistry, practitioners need clinical skills, leadership, communication, and business knowledge while understanding the mouth's role in overall health.In this episode, Anabella Oquendo, Associate Professor at NYU College of Dentistry, shares her journey from an international student to a leading academic role. She emphasizes the importance of mentorship and surrounding oneself with like-minded individuals to drive meaningful change. Professor Oquendo advocates for transforming dental education by encouraging future dentists to take a holistic approach that considers nutrition, sleep quality, and the link between oral and systemic health. She also highlights the role of technology, including AI, in improving diagnostics, enhancing efficiency, and strengthening patient relationships while promoting sustainability and prevention in underserved communities.Tune in and learn how education can redefine dentistry and elevate lives!Resources: Connect with and follow Anabella Oquendo on LinkedIn and Instagram. Follow the NYU - College of Dentistry on LinkedIn and explore their website! Watch the entire episode on YouTube and get more details at Think Oral Health. Mariya Filipova - https://filipova.health/ Systemic Health Investor - https://www.4100dx.com/ Care Convergence Thought Leader: Dental Economics Forbes Technology Council Member Jonathan Levine - www.drjonathanlevine.com Founder - JBL New York City www.jblnyc.com Founder - GLO Science LLC www.gloscience.com Co-Founder - GLO GOOD Foundation www.glogoodfoundation.org

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.comStaying nimble and adaptable to emerging technologies is crucial for success in the rapidly evolving healthcare technology landscape. In this episode, Pat Williams, co-founder and CEO of iScribeHealth, discusses the company's journey as a generative AI documentation company, detailing its evolution through three distinct "Netflix seasons." He highlights how iScribe transitioned from a mobile app focused on EHR integration to offering human-based virtual scribing and ultimately embracing fully automated AI-powered documentation. Pat emphasizes the importance of understanding customer needs and the nuances of clinical settings, particularly within the ambulatory care sector, to deliver effective solutions. Finally, he touches upon the focus needed in the industry, the challenges of physician acceptance, and iScribe's plans to expand its platform to include autonomous coding, denial management, and prior authorization impact.Tune in and learn how iScribe is leveraging its history and expertise to transform healthcare documentation!Resources:  Connect and follow Pat Williams on LinkedIn. Learn more about iScribeHealth on their LinkedIn and website. Buy Gino Wickman’s book Traction here. Fast Track Your Business Growth:Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com