Outcomes Rocket

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.comThe most crucial aspect of clinical financial decision support is knowing what not to say to physicians to avoid alert fatigue while still impacting cost-effective patient care. In this episode, G.T. LaBorde, CEO of IllumiCare, explains how the company integrates with electronic medical records to provide real-time insights on the financial and patient safety implications of clinical decisions. By analyzing data on patient activity, medication orders, lab results, and costs, IllumiCare helps hospitals determine the actual cost of every order and suggests clinically appropriate, lower-cost alternatives. LaBorde highlights the challenge of accurately assessing costs due to the complexity of formulations, pack sizes, and suppliers. With a 30% adoption rate of its recommendations, IllumiCare empowers physicians to make cost-conscious decisions, and the company is now expanding to outpatient settings to reduce duplicative testing and imaging.Tune in and learn how to balance cost considerations with effective clinical care!Resources:  Connect and follow G.T. LaBorde on LinkedIn. Learn more about IllumiCare on their LinkedIn and website. Listen to G.T.’s previous interview on our podcast here. Contact G.T. through IllumicCare’s contact page here. Fast Track Your Business Growth:Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.comInnovation and efficiency are opposing ideas, with a focus on cost-per-lesson-learned being key to effective innovation processes. In this episode, Ty Hagler, Founder and Principal at Trig, shares how his company helps medical innovators navigate the journey from early-stage prototyping to commercialization. He discusses his background, from Olympic hopeful to Home Depot innovator, before founding Trig and discovering his passion for medical devices. Ty highlights their Med Design Training, which emphasizes understanding clinical needs as the "North Star" for any medical device company. He also shares a success story of Couplet Care, an infant bassinet designed for postpartum mothers, and offers insights on market validation, FDA clearance, and practical business tips for medical innovators.Tune in and learn how to reduce your cost-per-lesson-learned to a minimum and take what you're doing to the next level!Resources:  Connect and follow Ty Hagler on LinkedIn. Learn more about Trig on their LinkedIn and website. Buy Profit First by Mike Michalowicz here. Get The Mom Test by Rob Fitzpatrick here. Fast Track Your Business Growth:Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.comHandheld ultrasound technology is revolutionizing healthcare by improving bedside diagnosis and enhancing patient outcomes through seamless electronic health record integration.In this episode, Dr. John Martin, Chief Medical Officer of Butterfly Network, and Dr. Mike Rotondo, CEO of the University of Rochester Medical Faculty Group. Dr. Martin discusses Butterfly Network's handheld ultrasound technology, revolutionizing point-of-care testing, while Dr. Rotondo highlights their partnership's success in deploying this device within the University of Rochester's health system. They emphasize how this technology improves bedside diagnosis, shortens the time to treatment, and integrates seamlessly into electronic health records, enhancing workflow and patient outcomes. The conversation focuses on overcoming challenges in adopting new healthcare technologies and the importance of collaborations between academic institutions and innovative tech companies.Tune in to gain valuable insights into how these innovations are shaping the future of healthcare.Resources: Connect with and follow Dr. Michael Rotondo on LinkedIn. Follow the University of Rochester Medical Center on LinkedIn and visit their website. Connect with and follow Dr. John Martin on LinkedIn. Follow Butterfly Network, Inc. on LinkedIn and visit their website. Fast Track Your Business Growth:Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.comUnderstanding consumer behavior and creating a high-quality patient experience is critical for healthcare providers seeking to maximize revenue and minimize patient leakage. In this episode, Jessica Walker, Founder and CEO of Care Sherpa, discusses the critical "last mile" in healthcare marketing, where many patients fail to follow through with treatments. She highlights that 81% of healthcare consumers don’t proceed with intended procedures, with 52% dropping off even after the first visit. Care Sherpa specializes in high-margin, high-consumer-choice services, helping patients navigate financial concerns and build trust in their providers. Jessica emphasizes the importance of combining human connection with technology, such as CRMs, to track leads, prevent revenue loss, and ensure seamless data integration across systems.Tune in and learn how to optimize your patient experience and plug those revenue leaks!Resources:  Connect and follow Jessica Walker on LinkedIn. Learn more about Care Sherpa on their LinkedIn and website. Fast Track Your Business Growth:Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

To succeed in dentistry, practitioners need clinical skills, leadership, communication, and business knowledge while understanding the mouth's role in overall health.In this episode, Anabella Oquendo, Associate Professor at NYU College of Dentistry, shares her journey from an international student to a leading academic role. She emphasizes the importance of mentorship and surrounding oneself with like-minded individuals to drive meaningful change. Professor Oquendo advocates for transforming dental education by encouraging future dentists to take a holistic approach that considers nutrition, sleep quality, and the link between oral and systemic health. She also highlights the role of technology, including AI, in improving diagnostics, enhancing efficiency, and strengthening patient relationships while promoting sustainability and prevention in underserved communities.Tune in and learn how education can redefine dentistry and elevate lives!Resources: Connect with and follow Anabella Oquendo on LinkedIn and Instagram. Follow the NYU - College of Dentistry on LinkedIn and explore their website! Watch the entire episode on YouTube and get more details at Think Oral Health. Mariya Filipova - https://filipova.health/ Systemic Health Investor - https://www.4100dx.com/ Care Convergence Thought Leader: Dental Economics Forbes Technology Council Member Jonathan Levine - www.drjonathanlevine.com Founder - JBL New York City www.jblnyc.com Founder - GLO Science LLC www.gloscience.com Co-Founder - GLO GOOD Foundation www.glogoodfoundation.org

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.comStaying nimble and adaptable to emerging technologies is crucial for success in the rapidly evolving healthcare technology landscape. In this episode, Pat Williams, co-founder and CEO of iScribeHealth, discusses the company's journey as a generative AI documentation company, detailing its evolution through three distinct "Netflix seasons." He highlights how iScribe transitioned from a mobile app focused on EHR integration to offering human-based virtual scribing and ultimately embracing fully automated AI-powered documentation. Pat emphasizes the importance of understanding customer needs and the nuances of clinical settings, particularly within the ambulatory care sector, to deliver effective solutions. Finally, he touches upon the focus needed in the industry, the challenges of physician acceptance, and iScribe's plans to expand its platform to include autonomous coding, denial management, and prior authorization impact.Tune in and learn how iScribe is leveraging its history and expertise to transform healthcare documentation!Resources:  Connect and follow Pat Williams on LinkedIn. Learn more about iScribeHealth on their LinkedIn and website. Buy Gino Wickman’s book Traction here. Fast Track Your Business Growth:Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.comOperationalizing value-based care is the core purpose of modern population health management, moving beyond simple definitions. In this episode, Michael Hoxter, Chief Technology Officer at Lightbeam Health Solutions, shares key insights from HIMSS 2025, highlighting the growing role of AI and his company’s 12-year journey from a small table to a major industry presence. He explains how Lightbeam leverages data warehousing, analytics, AI-driven patient segmentation, care management, and outreach to support value-based care, particularly in Medicare programs, where they have achieved significant savings. Michael distinguishes population health from chronic care management, emphasizing its broader responsibility for patient outcomes beyond clinical settings. He also discusses Lightbeam’s shift from a product-only company to offering advisory and care management services shaped by client needs and industry feedback.Tune in and learn how data-driven insights transform patient care and the critical role of listening to clients in building a successful health tech company!Resources:  Connect with and follow Michael Hoxter on LinkedIn. Learn more about Lightbeam Health Solutions on their LinkedIn, Instagram, and website. Fast Track Your Business Growth:Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.comIncreased awareness, empathetic management, and culturally competent care are essential for addressing the unique needs of neurodivergent individuals.In this episode, Rebecca Warnken, Inclusive Benefits Leader at the Practice of Health Transformation at Aon, talks about navigating neurodiversity in the workplace and in healthcare. She discusses the challenges and opportunities associated with supporting neurodivergent individuals, both as employees and patients. Rebecca shares her personal and professional journey advocating for increased awareness, better benefits, and cultural competency in care for neurodivergent populations.Tune in to learn how creating inclusive environments for neurodivergent individuals benefits everyone, from the workplace to healthcare!Resources: Connect with and follow Rebecca Warnken on LinkedIn. Follow Aon on LinkedIn and explore their website. Fast Track Your Business Growth:Outcomes Rocket is a full service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.comTechnology and innovation in healthcare are rapidly transforming clinical needs and problem-solving, but this must be approached with caution and risk awareness. In this episode, Mike Mosquito, the host of The Buzz Podcast and a global thought leader for emerging tech and innovation, discusses The Buzz Podcast’s mission to disrupt the industry by fostering candid conversations between clinical and technological voices. He emphasizes the need to consider both clinical workflows and the impact of technology on patient care while also working to bring more diverse voices into the conversation in 2025. Drawing from his experience as a consultant, advisor, and healthcare IT provider, he highlights the importance of responsible technology adoption, warning against cyber risks and misuse. Mike also explores the future of healthcare innovation, touching on AI in radiology, predictive medicine, and the role of technology in improving patient engagement and outcomes. Tune in and learn about the importance of patient engagement and patient care and how to balance caution with progress in healthcare tech!Resources:  Connect and follow Mike Mosquito on LinkedIn. Listen to The Buzz Podcast on their website and Apple Podcasts. Fast Track Your Business Growth:Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.comTo build a successful healthcare company, you must blend technology with human empathy, recognizing that care remains human-centric whether delivered digitally or offline.In this episode, Abhishek Shah, co-CEO and president at TruDoc, shares his journey from venture capital to founding and scaling digital health businesses, culminating in a merger with TruDoc in the Middle East. He highlights TruDoc's virtual-first healthcare ecosystem, which serves over 2 million lives in the UAE and Saudi Arabia by offering real-time consultations, prescription and lab services, and chronic disease management. The company also provides critical care at home to reduce hospitalizations while prioritizing the human element of care alongside technology. With a focus on expanding in the Middle East, TruDoc aims to address the region's vast unmet healthcare needs for its 400 million inhabitants. Tune in and learn how a patient-centered approach and focusing on the biggest tasks first lead to massive results!Resources:  Connect and follow Abhishek Shah on LinkedIn. Learn more about TruDoc on their LinkedIn and website. Fast Track Your Business Growth:Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com