The Culture Matters Podcast

“Now you know the difference of getting paid not for what you do, but for what you know. You now understand. You got value now. Sell that value.” Rich Light Sr.Rich Light is the founder of Gloss It, a line of high-performance automobile detailing products that set a new standard for the industry!  As if that wasn't enough, he is also a real estate investor and a coach, teacher, and mentor within the car world.  Rich and Jay discuss how Rich got started in this highly competitive space as well as  how his drive, hustle, and willingness to bet on himself brought him to a place where he is now paid for what he knows instead of just for what he does.  They go deep on the value of getting close to people and how pulling off a seemingly impossible job detailing four semi-trucks overnight made Rich Light a name in Las Vegas and beyond.  On today's episode, Rich Light is going to ask you one simple question...are ya in or are ya out?

“You can’t build a reputation on what you are going to do.” - Henry FordHave you ever wondered why your gym looks the way it does?  Chances are someone designed it that way and if you're lucky, today's guest was the man behind it.  Architectural designer and legend in the field Cuoco Black stops by to discuss how a life long love of interior design and a knack for bodybuilding came together to create a wildly successful career in gym and fitness center design.  Jay and Cuoco discuss how the design and feel of a gym can be a motivating and inspiring asset as well as A.I. never being able to replace a real designer.  Let's do some heavy lifting with the one and only Cuoco Black!

“Management is doing things right. Leadership is doing the right things.” - Peter DruckerFitness industry consultant, keynote speaker, and former COO of World Gym Jarrod Saracco is Jay's guest on the podcast today and boy do they get after it!  From the importance of meeting clients face to face and how a team huddle at the beginning of the day can set the right tone to the difference between working in versus on your business, Jarrod is a wealth of knowledge on the fitness industry and being a good leader.  And if you listen closely, you may just get a bit of advice on how important a cool t-shirt can be for your business!

“Whether you think you can or you think you can’t, you’re right.” - Henry FordBest-selling author, internationally recognized speaker, and human behavior expert Dan Lier is Jay's guest today and what a life he has led!  A two-time college basketball National Champion, a rare blood disease survivor, and now standing on the forefront of red light technology, Dan has a lot to offer and a lot of wisdom to share.  Jay and Dan discuss a wide range of topics including why mindset, just like culture, matters.

“What lies behind you and what lies in front of you pales in comparison to what lies inside of you.” - Ralph Waldo EmersonWho wouldn't want to talk with the co-founder of a company called The Good Vibes Squad?  Entrepreneur, business strategist, and marketing expert McBilly Sy drops by to chat with Jay today!  They chop it up on book recommendations, the 4 types of leverage, the power of organic marketing, and being careful who you choose as a mentor among a ton of other topics.  McBilly is a force of positivity and a wealth of knowledge so get ready for some good vibes, squad!

“I hate incompetence. I think it’s probably the only thing I do hate. But it didn’t make me want to rule people, nor teach them anything. It made me want to do my own work, in my own way, and let myself be torn to pieces if necessary.” - Howard Roark (The Fountainhead)Preston Schmidli is an author, business strategist, marketing expert, and co-founder of The Good Vibes Squad.   Jay and Preston get into how Preston went from a prank that almost got him into very big trouble to the success story he is today.  They dig into how breaking some rules to get what where you want to go isn't a bad thing (as long as you aren't hurting anyone), exactly what The Good Vibes Squad does for their clients, the importance and benefits of self-development.  Preston wants you to succeed and if you aren't already, he'll help you get hungry!

“Life can only be understood backwards but must be lived forwards.” - Søren KierkegaardOn a very special episode of The Culture Matters Podcast, Jay sits down for a chat with his mother, Barbara Luongo.  To know where we're going, we need to know where we've been and Jay and Barbara get real about Jay's turn from a sweet little boy to a pain-in-the-butt teen and into the man he is today.  Barbara opens up about her journey through life and about some of the darker chapters in Jay's development in our most personal episode to date! 00:00 Intro20:20 Cedar Grove.30:15 The Dark Phase.

“No problem can be solved from the same level of consciousness that created it.” - Albert EinsteinOn today's episode of The Culture Matters Podcast, Jay sits down with his good friend Raphael Mavi, the president and founder of Unplugged Influence, Inc.  Jay and Raphael chat about Raphael's emigration to the United States from Russia in the early 90's as well as the importance of transparency in culture, tolerance, growth, and opportunity.  If you want to know what a reverse snowman is, stick around and enjoy this conversation with Raphael Mavi.

“Investing is more art than science and that means it can get a little messy.” - Howard S. MarksRick Dorn is the founder of Dorn Real Estate Development and with over four decades in the business, very few people know it better than he does.  Rick and Jay discuss the art of real estate and how it truly can be a creative business when an willing buyer and a willing seller can come together.  The theme of today's episode is if you're going to get into real estate, immerse yourself in it, begin by learning from others, and start to recognize value where it lives.  Rick Dorn is a virtual encyclopedia of knowledge and he shares the tip of the iceberg on The Culture Matters Podcast.00:00 Intro10:10 Commission based.20:15 Masterminds.30:50 Velocity.40:24 Buy VS Sell.

“Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.” - Albert EinsteinBest-selling author, influencer, and nutritionist Ben Azadi makes his second appearance on The Culture Matters Podcast to rap about all things Keto and beyond.  If you've ever wanted to know what ketosis and ketones are, why intermittent fasting is all the rage, and how to fix your gut then this is the episode for you.  Ben's goal is to help as many people as possible start leading a healthier lifestyle and he joins Jay today on CMP to continue that journey.