

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

Dec 7, 2019 • 27min
How CEO of Instapage Tyson Quick Turned a Problem into a 9-Figure Profit
Hey everyone! In today’s episode, I share the mic with Tyson Quick, the CEO of Instapage, which turns your ad clicks into conversions by providing an end-to-end solution for optimizing post click experiences at scale. Tune in to hear Tyson discuss how Instapage was founded based off a common problem they faced, how the company figured out how to improve ad conversion rates and why serving to a larger market might benefit your company. Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here
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Dec 6, 2019 • 9min
How to Get the Most Out of Social Networking Events
Are you looking for ways to expand your network without coming off as being sleazy? Tune in to hear Eric Siu share his favorite strategies on how to make the most out of your next in-person business mixer. Whether you are visiting a conference in-person or hosting your own event, these tactics will help you build better relationships and get more deals. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Dec 4, 2019 • 8min
Netflix: How the Streaming Giant Continues to Grow 35% YoY
Curious to learn what makes good marketing? On a quest to answer this question, we turned to one of the most well established online brands in the world: Netflix. Tune in to hear Eric Siu share his insight into Netflix's website to look deep at one of the best marketing campaign strategies around plus how you can apply their marketing strategy to your own. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Dec 1, 2019 • 17min
Head of Marketing Liam Boogar-Azoulay Reveals How MadKudu Grows 3X EVERY Year
Hey everyone! Today, I share the mic with Liam Boogar-Azoulay, the Head of Marketing at MadKudu, a service that helps companies grow sales by consistently generating relevant conversations with qualified leads. Tune in to hear Liam discuss how MadKudu uses the past to predict the future, how the business’ success triples each year and how they keep improving upon their business model. Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here
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Connect With Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Nov 30, 2019 • 19min
Happeo Co-Founder on How to Increase Efficiency and Achieve Success
Hey everyone! In today’s episode, I share the mic with Perttu Ojansuu, the CEO and Co-Founder of Happeo, the best Google-partnered social intranet for G Suite users. Tune in to hear Perttu suggest whether or not to focus on a niche when starting out, what type of agencies startup businesses should aim for, and his key to success (which wasn’t linear). Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here
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Nov 27, 2019 • 4min
Why 2020 is the Best Time to Start a Podcast
Are you thinking about starting a podcast? This might be the best time ever to do so. Tune in to hear Eric Siu share his thoughts around podcasting and how to promote your podcast at events. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Nov 26, 2019 • 5min
How Long Does it Take to Be Successful in Business?
Are you thinking about taking the leap into starting your own business, but not sure if it will work out? Are you running a business and not seeing success yet? Tune in to hear Eric Siu share his business philosophy around how long you should expect until your business takes off. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Nov 24, 2019 • 41min
Ahrefs’ CMO and Product Advisor Tim Soulo Proves That Content Marketing Sells
Hey everyone! In today’s episode, I share the mic with Tim Soulo, the CMO and Product Advisor for Ahrefs. Tune in to hear why Ahrefs depends on content marketing to sell its product, how they came to have more backlinks than their competitors and how this keyword ranking company does its SEO. Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here
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Connect With Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Nov 23, 2019 • 36min
How The Price is Right Got Alex Banayan on Forbes’ 30 Under 30 List
Hey everyone! In today’s episode, I share the mic with Alex Banayan, the author of The Third Door. Tune in to find out how Alex got to be featured on Forbes’ 30 Under 30 list, to hear the life-changing advice given by the President of Microsoft and to learn how a public speaker can make up to $100,000 per event. Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here
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Nov 22, 2019 • 14min
How This $100M Company Does Marketing
Curious to learn what makes good marketing? On a quest to answer this question, we turned to one of the most well established online brands in the world to discover the digital marketing strategy behind the app and how marketing works for Asana. Tune in to hear Eric Siu shares his insight into Asana's website to look deep at one of the best marketing campaign strategies around as well as use Asana's content marketing strategy to provide a marketing plan example for those of you listening at home. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu


