

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

Nov 20, 2019 • 5min
Why Data is the Future of SEO
In 2020, the same SEO techniques and SEO hacks that used to work for 2019 are going to change, but if you are prepared for what is changing in SEO you can dominate the future of marketing by playing smart. Tune in to hear Eric Siu share how to grow website traffic in 2020 and plus new SEO strategies for using data to dominate and more! Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Nov 17, 2019 • 29min
How Former Apple Employee Guy Kawasaki Passed the ‘Steve Jobs’ Test and Later Became Chief Evangelist of Canva
Hey, everyone! Today I share the mic with Guy Kawasaki, author of Wise Guy: Lessons from a Life and the Chief Evangelist for Canva. Tune in to hear how Guy passed the "Steve Job test” (and what that is), what the difference between evangelism and sales is, and why building a brand might not be the right focus. Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here
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Nov 16, 2019 • 37min
The Alter-Ego Effect Author Todd Herman on What Corporate Leaders and Professional Athletes Have in Common
Hey everyone! In today’s episode, I share the mic with Todd Herman, author of The Alter-Ego Effect. Tune in to hear how Todd built his career by helping athletes improve their performance, how he’s now helping corporate leaders in much the same way, and why developing an alter ego can help you level up your business and career. Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here
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Nov 14, 2019 • 9min
How to Create Ads that Convert More Sales
Looking for the latest advertising strategies? The best tricks to optimize your campaigns for converting more sales is to improve your copywriting. Tune in to hear Eric Siu go over how to get inspiration from other campaigns for the best results in your 2020 Google Ads campaigns. Follow these strategies and you'll be ahead of the competition. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Nov 13, 2019 • 5min
The Best Marketing Careers for 2020
Are you ready to start your digital marketing career and wondering which specialty to focus in? How do you set yourself up to find a great job in 2020? Tune in to hear Eric Siu share his favorite jobs in marketing for 2020, the different marketing specialties out there plus let you in on how to get a good salary! Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Nov 10, 2019 • 35min
How CoSchedule’s Co-founder Garrett Moon Started the Company with Only 4 People
Hey everyone! Today, I share the mic with Garrett Moon, one of the Co-founders of CoSchedule, a marketing management platform. Tune in to hear about Garrett’s 10 years' experience in the advertising/marketing industry, how he believes he’s solved the makeshift marketing problem and why it’s important to have a separate growth marketing team from the content marketing team. Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here
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Nov 9, 2019 • 36min
How CEO David Barrett Gained 6 Million Users for Expensify Through Word-Of-Mouth Advertising
Hey everyone! In today’s episode, I share the mic with David Barrett, CEO of Expensify, the world’s leading application for expense management with 6 million users. Tune in to hear David share why Expensify relies only on word-of-mouth advertising, why he believes that focusing on top-line revenue growth isn’t actually good for business, and how the Expensify team proved the naysayers wrong when they said the business couldn’t scale. Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here
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Nov 7, 2019 • 10min
How Nike Does Marketing: How Nike Ranks #1 on Google
Excited look inside one of the best marketing campaign examples out there? Curious to learn what makes good marketing? On a quest to answer this question, we turned to one of the most well established online brands in the world to discover the digital marketing strategy behind the brand and how marketing works for Nike. Tune in to hear Eric Siu share his insight into Nike's website to look deep at one of the best marketing campaign strategies around. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Nov 6, 2019 • 6min
How to Get Your First (Paid!) Speaking Gig
Do you think you have what it takes to start getting paid to speak? Not sure how to get started? Getting speaking opportunities starts opening up a lot of doors and opportunities. Tune in to hear Eric Siu share his favorite tactics to help you learn to speak at conferences and score paid speaking gigs. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Nov 3, 2019 • 35min
How Founder Mike Roberts Started With Only $3K But Grew SpyFu To $7M ARR and 11K Customers
Hey everyone! In today’s episode, I share the mic with Mike Roberts, the founder of SpyFu and Nacho Analytics, software that is called the “Holy Grail of Competitive Intelligence”. Tune in to hear how Mike built SpyFu with only $3,000, why historical data matters when it comes to digital marketing and how the company was able to make over $7 million in annual revenue. Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here
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