Curious to learn what makes good marketing? On a quest to answer this question, we turned to one of the most well established online brands in the world to discover the digital marketing strategy behind the app and how marketing works for Asana.

Tune in to hear Eric Siu shares his insight into Asana's website to look deep at one of the best marketing campaign strategies around as well as use Asana's content marketing strategy to provide a marketing plan example for those of you listening at home.

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How This $100M Company Does Marketing