Woman Owned: The Growth Podcast for Women Entrepreneurs

The ability to have clarity on your message and what you bring to the table at your organization is critical to your career. It helps instill a sense of confidence, certainty, and self-clarity in everything you do.   Keep Reading >> My guest today, Kathryn Ferrero, is the Chief Marketing Officer at AXA Equitable Life Insurance where she oversees all aspects of the company’s marketing outreach including digital marketing and communications. She is responsible for developing strategic marketing initiatives with a strong focus on digital innovation, customer experience, and increasing the company’s revenue.   She joins me today to share her story and how gaining a sense of clarity on who she is, how her skills can serve her organization, and how staying curious and open to pivoting has helped her create a big career inside a large organization.     “The idea of picking a major in your career can actually be kind of dangerous.” - Kathryn Ferrero     Today on the Fierce Feminine Leadership Podcast:   How her past experiences gave her the leadership skills she needed to achieve her goals The importance of curiosity and having a willingness to pivot to forge a successful career How to maintain curiosity Building your network through meaningful conversations Using your curiosity to build your network and grow personally and professionally Strategies to make a big career in a big company     Kathryn’s Tips on Managing Your Time While Managing Multiple Projects:   Follow the “do, discard, delegate, or defer” method Know your priorities     Connect with Kathryn Ferrero:   LinkedIn       How to Find Your Million-Dollar Message Free Training Great female leaders know how to elegantly and persuasively share their message in a way that others take action. If you want to learn how to craft your message and inspire others to take action, I invite you to register for my FREE mini-course training: How to Find Your Million-Dollar Message!                   You will learn…   How to get booked as a paid keynote speaker- even without an agent or bestselling book. Insider Secrets into how to quickly build a global brand. How to set yourself apart as a woman of influence through speaking.   Register to claim your spot in the FREE How to Find Your Million Dollar Message mini-course today!   Love the show? Let us know!                   Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton!                                                             What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month’s drawing!                                                                                            And, if you really want to ramp up your fierceness…                                                             Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team!                                                             Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/Discover.                                                                                                                                     A Special Thank You to Our Sponsors                                                           This episode was made possible by our wonderful sponsors, BMO – Bank of Montreal – The Bank for Women.                                                     Join the conversation at BMO for Women to gain the insight, knowledge, and support you need to succeed and to truly understand how to manage your money!    

Born in Scotland and growing up as a shy girl in British Columbia, Mari Smith is now one of the world-renowned experts on Facebook and social media and has been coined the “Queen of Facebook.” With a passion for both people and technology, she provides training and consulting services to entrepreneurs and businesses through her digital marketing agency. She is the author of the book The New Relationship Marketing and the co-author of Facebook Marketing: An Hour A Day. Additionally, she is a sought-after international speaker and trainer, an expert in hosting webinars and live video broadcasts as well as a brand ambassador for numerous global brands. Keep Reading >> Mari joins me today to share her journey of growing up in British Columbia to currently living in San Diego and how she built an enviable Facebook empire. She shares her insights on the recent Facebook issue on privacy breaches and the driving force that allowed her to build authority. She also shares why she is known as the Queen of Facebook and the Queen of Relationships as well as the difference between relationship marketing and traditional marketing strategies.   “We have to be more responsible - as users, as citizens, as consumers - because everything we do online leaves an online footprint.” - Mari Smith   Today on the Fierce Feminine Leadership Podcast: How Mari’s father influenced her to be the leader that she is today The turning point that led her to leave Scotland and go to San Diego Where her quest for financial independence took her How she encountered Facebook and what attracted her to it How the connections on Facebook inspired her to tell the world about its excellent potential What Radical Strategic Visibility is What Proximity Partners are and what they do The significance of self-care and talking to your inner child Being led and trusting versus pushing and doing How she maintains her focus even with Facebook continuously changing and evolving Relationship Marketing versus Traditional Marketing   Mari’s Advice for Fierce Feminine Leaders: Get the right mentors. Make sure who you’re associating with is lifting you up. You have got to pick one thing, go with it, and keep at it.   Connect with Mari Smith: Mari Smith Website The New Relationship Marketing Book Facebook Marketing: An Hour A Day Book   Fierce Leadership Quotes: “You have got your part to play in this world. There’s a purpose for your life. Nobody can fulfill it.” “The definition of luck is when preparation meets opportunity.” “As we let our own light shine, we unconsciously give others to do the same.”    Book, Strategize, and Soar! Grab the opportunity to map out a strategic vision for your company and your career! Only two days left for VIP Strategy Days! Register at EleanorBeaton.com today for a chance to work with me one on one and face to face with the same goal in mind -- making your business soar.   Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month’s drawing!    And, if you really  want to ramp up your fierceness… Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team! Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/discover.    

Rachel Drori is the founder of Daily Harvest, a frozen meal subscription service that provides healthy, whole, and unrefined foods without compromising nutritional value. In 2016, Rachel’s company went national and had over one million smoothie sales. Due to its success, the company has attracted celebrity investors such as Gwyneth Paltrow, Serena Williams, Olympic gold-medal winner Shaun White, and celebrity chef Bobby Flay.

Gender inclusion in the corporate and working world has come a long way over the last several decades. However, now that more women are starting to hold seats at the tables where the big decisions are made - many female leaders struggle with speaking up, providing their valuable insight, and making meaningful contributions to the conversations and decisions that are being made. Keep Reading >> On today’s episode, I’m discussing why you need to speak up, buttercup! I explain why powerhouse women won’t stay silent when sitting around the big tables in their businesses or organizations and how staying silent robs the conversation - and the people in it - of your value, insight, and brilliance. I’ll also share strategies you can use to help you find your voice and speak up at the tables where these big decisions are being made.   “Successful people are often comfortable sharing their half-baked ideas.” - Eleanor Beaton   Today on the Fierce Feminine Leadership Podcast: Why more women need to speak up and provide their insight during meetings The impact that honing your persuasive speaking and presentation skills can have on your success as a leader. The impression you portray to others by not speaking up in meetings. How to get more comfortable with speaking up in meetings.   Powerhouse Tips for Fierce Feminine Leaders: Share ideas that aren’t fully formed. Set a goal before you enter the meeting. Focus on the goal of the meeting and the people it serves. Ask for help.   Fierce Leadership Quotes: “If you’re sitting around a table and your voice isn’t heard - you have got to remedy that.” “To truly make an impact and unlock the next step in your career or business, you have to do more than take your seat at the table. You have to learn how to use your voice.” “It’s not about having self-doubt. It’s about dealing with it when it happens.”     Dial Up Your Impact, Influence, and Income in 2018       Are you ready to take your leadership and influence to the next level in 2018? Join the Impact & Influence Leadership Lab for Women with Eleanor Beaton – the world’s premier leadership training and implementation program designed specifically for female leaders! This is a 8-week mentoring program for professional, ambitious women in business who are ready to take their leadership skills to the next level and truly step into their power. Visit the Leadership Lab for Women website to see all of the amazing content, tools, and services you will receive by registering today to claim your seat at the table!     Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month’s drawing!    And, if you really want to ramp up your fierceness… Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team! Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/discover.    

Rachel Glaser is the Chief Financial Officer at Etsy, an e-commerce company with a unique focus on offering handmade and vintage products and supplies. She has over 30 years of experience serving in senior executive roles within finance departments at several well-known brands such as Leaf Group and Move, Inc as well as serving as the Senior Vice President of Operations Finance at Yahoo and The Walt Disney Company. At Etsy, she is responsible for overseeing the global financial operations for the company and was recently elected to the Board of Directors of The New York Times. Keep Reading >> Rachel joins me today to share how having a brand-first approach helped her accelerate her career and climb the corporate ladder while being a working mother. She explains how focusing on empathy impacted her personal and professional life, why having a brand-first approach to working with various companies was an important factor to her when deciding to transition into new roles or companies, and the lessons she has learned as she transitioned from one role to another. She also explains the importance of focusing more on “the vital few” projects within your organization and less on “the worthwhile many” and how it can impact your company’s growth and brand trajectory.   “There is no glass ceiling. There is nothing out of reach.” - Rachel Glaser   Today on the Fierce Feminine Leadership Podcast: How her parents focus on empathy impacted her professional life. How she balanced and advanced her career while raising children. The impact of cultivating a broad skill set has had on her career. How she transitioned from a CFO role at Disney to a VP role at Yahoo. Lessons she has learned during her career transitions. The impact of having clear, trustworthy communications with others. How shifting the Etsy culture to focus on accountability impacted the company’s ability to achieve massive milestones. The impact of shifting your focus from “the worthwhile many” projects to “the vital few” projects can have on your growth and trajectory. How to shift your focus to one key accountability factor. Building and fostering loyal followers.   Rachel Glaser’s Advice for Fierce Feminine Leaders: Realize your experience is valid, important, and unique to you. Remember that you have a team around you. Try to shift from being the doer of things to being the influencer or leader of things. Have conviction.   Fierce Leadership Quotes: “Reach inside yourself and realize that your experience is valid.” - Rachel Glaser “Trust in your experience. Know that you probably know more than you think you do.” - Rachel Glaser “If you really believe in something - you should own it.” - Rachel Glaser     Dial Up Your Impact, Influence, and Income in 2018       Are you ready to take your leadership and influence to the next level in 2018? Join the Impact & Influence Leadership Lab for Women with Eleanor Beaton – the world’s premier leadership training and implementation program designed specifically for female leaders! This is a 8-week mentoring program for professional, ambitious women in business who are ready to take their leadership skills to the next level and truly step into their power. Visit the Leadership Lab for Women website to see all of the amazing content, tools, and services you will receive by registering today to claim your seat at the table!     Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month’s drawing!    And, if you really want to ramp up your fierceness… Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team! Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/discover.    

Tonya Flickinger and Christine Poulon are two of the five co-founders of the FinTech startup company, Blispay - a company dedicated to pioneering the next generation of point-of-sale financing solutions for merchants and consumers. As Head of Operations with the company, Tonya is responsible for designing, implementing, and launching consumer lending and merchant financing products as well as building, managing, and developing cross-functional teams and talent. She has been building and managing FinTech products for over 15 years and has held product and operations roles at several well-known companies, including PayPal, Bill Me Later, Bank of America, and IBM.

Many women tend to downplay their achievements. They are worried that their efforts to get out there and own their accomplishments may come across negatively - as if they’re showing off. This worry is only one of the many fears that prevent women from moving forward and from knowing what they are capable of accomplishing. Keep Reading >> Today, I’m sharing five self-promotion fears that could be holding you back from your ultimate potential. I’m also sharing how to overcome this fear and how to effectively and confidently promote yourself without sounding conceited and egotistical.   “Focus on the people who will benefit from the success that you create and drive and allow that to be the fuel that allows you to engage in a strategic art of self-promotion.”   Today on the Fierce Feminine Leadership Podcast: How downplaying your accomplishments can hurt you Where to begin when overcoming the fear of self-promotion The significance of belonging to an intentional community What the Tall Poppy Syndrome is The inevitability of failure and how to perceive it What Impostor Syndrome is Where to learn to promote yourself strategically   Five Fears of Self-Promotion: Fear of what your family and friends are going to say Fear that people won’t like you “Who does she think she is?” Fear Fear of commitment Fear from suffering from Impostor Syndrome   Resources Mentioned: Episode 259: Why Your Fear of Overwork is Killing Your Ambition Episode 260: Why Successful Women Are More Selfish   Fierce Leadership Quotes: “Self-consciousness of any kind inhibits high performance.” “You need to focus on who you are and how you measure your success and accomplishments.” “You cannot outsource approval to other people. You’ve got to retain approval inside yourself.”   Dial Up Your Impact, Influence, and Income in 2018       Are you ready to take your leadership and influence to the next level in 2018? Join the Impact & Influence Leadership Lab for Women with Eleanor Beaton – the world’s premier leadership training and implementation program designed specifically for female leaders! This is a 8-week mentoring program for professional, ambitious women in business who are ready to take their leadership skills to the next level and truly step into their power. Visit the Leadership Lab for Women website to see all of the amazing content, tools, and services you will receive by registering today to claim your seat at the table!     Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month’s drawing!    And, if you really  want to ramp up your fierceness… Reach out to us for a free  30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team! Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/discover.  

While society thinks that being selfish is something negative, there are advantages - especially when it comes to your professional life. This “selfishness” does not mean you should neglect your responsibilities and valuable relationships. It simply means giving yourself time to focus on your priorities so you can have the energy to make progress on the things that are essential to you and your career. Keep Reading >> Today, I’m sharing why successful women are more selfish when it comes to their priorities and why you should learn to embrace episodic selfishness — an essential tool that allows you to drive your career forward while keeping your sanity. I’m also sharing why women struggle to be selfish, how being selfish boosts your performance, and some practical ways to be selfish without alienating support and the people that matter.   “Reframe selfishness as focus.”   Today on the Fierce Feminine Leadership Podcast: The fear of being selfish Why you need to allow people to fail Being noble vs. leading to burnout Why women are reluctant to be selfish A look at Anna Fels’ report about how women perceive ambition When a woman’s goals become acceptable How athletes become “selfish” with their time to achieve their full potential The mindset that will prevent you from making an impact How your focus is under siege What episodic selfishness is How long moments of episodic selfishness should be What women need to unlearn about setting boundaries   How to Focus Your Priorities: Lay down boundaries. Focus on the things that are important to you.   Resources Mentioned: Episode 259: Why Your Fear of Overwork is Killing Your Ambition Do Women Lack Ambition? A Study by Anna Fels on Harvard Business Review   Fierce Leadership Quotes: “Focus is the core psychological skill of high performance.” “Focusing on what you need to do to accomplish your goal rather than blocking out everything else is fundamental to being productive, organized, and high-performing.” “Your biggest limitation is the belief that you need to be all things to all people.”   One of the Most Important Gifts You Can Give Yourself! Do you want to learn how to set powerful boundaries so you don’t get burned out and eventually tap out? Give yourself the vital gift to learn how to effectively set boundaries and know why you need to start saying no more than you say yes. Sign up now for my free training webinar called Stop the Coffee Dates: The Boundary-Setting Master Class for Women that’s happening on April 10, 2018.   Dial Up Your Impact, Influence, and Income in 2018       Are you ready to take your leadership and influence to the next level in 2018? Join the Impact & Influence Leadership Lab for Women with Eleanor Beaton – the world’s premier leadership training and implementation program designed specifically for female leaders! This is a 8-week mentoring program for professional, ambitious women in business who are ready to take their leadership skills to the next level and truly step into their power. Visit the Leadership Lab for Women website to see all of the amazing content, tools, and services you will receive by registering today to claim your seat at the table!     Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month’s drawing!    And, if you really  want to ramp up your fierceness… Reach out to us for a free  30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team! Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/discover.    

Many women obtain a certain level of success by following the rules in the world of business -- a world initially built for and by men. These rules have taught us that if we keep working hard and striving for our goals, we’ll reach that next level of success. Some women decide to play a smaller game, neglecting their dreams and ambitions out of fear of being overworked, overwhelmed, and disrupting the work-life balance they have established. Keep Reading >> In this episode, I’m sharing how to unlearn the old rule that more success equals more work and how this rule keeps you from getting to the next level of success. I’m sharing the reasons why hard work will not take you to the next level, how to avoid overworking, and how powerhouse women manage their workload and get results.   “Success is not the result of your labor. Success is the result of your leverage.”   Today on the Fierce Feminine Leadership Podcast: The wrong mindset about success The pivotal moment for Arianna Huffington regarding hard work and success When hard work is a competitive advantage and when it starts to be a disadvantage How hard work hurts your leadership How overwork impacts leaders negatively Why it is hard to be strategic when you’re overworked   Three Reasons Why Hard Work is Killing Your Ambition: It gets you in the door, but it won’t up-level you. Overwork undermines your leadership presence. When you’re overworked, it’s hard to be strategic.   Resources Mentioned: Thrive Book by Arianna Huffington What Got You Here Won't Get You There Book by Marshall Goldsmith   Fierce Leadership Quotes: “Real success doesn’t mean working yourself to the bone. Real success means fulfillment. It means thriving.” “Being at a high level of success means getting stuff done with as little effort as possible.” “You’ve got to work smart. You’ve got to work strategically. That’s how powerhouse women operate.”   Pursue Success -- Unlock Your Potential! Do you want to discover your full potential and lead the road to success? I have created a brand new white paper that provides excellent opportunities to pursue success in a healthy way without the burnout. Grab Five Lessons to Unlearn to Unlock Your Ultimate Potential to identify the old ways that keep you in the status quo and learn how to gently release them so you can step into your power to approach the game of professional success your way. Sign up now at EleanorBeaton.com/unlearn to get a copy and have access to the live webinar where I will be addressing questions and having meaningful discussions.   Dial Up Your Impact, Influence, and Income in 2018       Are you ready to take your leadership and influence to the next level in 2018? Join the Impact & Influence Leadership Lab for Women with Eleanor Beaton – the world’s premier leadership training and implementation program designed specifically for female leaders! This is a 8-week mentoring program for professional, ambitious women in business who are ready to take their leadership skills to the next level and truly step into their power. Visit the Leadership Lab for Women website to see all of the amazing content, tools, and services you will receive by registering today to claim your seat at the table!     Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month’s drawing!    And, if you really  want to ramp up your fierceness… Reach out to us for a free  30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team! Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/discover.    

Michelle Zatlyn is a co-founder and the Chief Operating Officer of CloudFlare, a web performance and security company that helps make the Internet fast, safe, and reliable for users around the world. She has been recognized locally and globally for her entrepreneurial efforts and success, including Fortune Magazine’s Most Influential Young People in Business and Elle Magazine’s Women Who Rule Silicon Valley.