[FFL 274] NumberCrunch CEO Susan Richards on The Power of Practical Solutions

Susan Richards is an entrepreneur, accountant, and the Co-Founder of two highly successful businesses - Numbercrunch, Inc., and Givopoly. Numbercrunch is a forward-thinking accounting support company focused on helping startups and small and mid-sized enterprises manage their business finances through Virtual CFO, accounting, and bookkeeping services.

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In 2012, she founded Givopoly, an online gift delivery marketplace in Ottawa, Canada that provides local customers and organizations with cost-effective, fun Employee Rewards and Recognition products. Susan has previously served on the boards of several organizations, including the CMA of Ontario, Equal Voice, and the Advisory Board for Algonquin College. Today, she is a proud volunteer on the Board of Directors for the Invest Ottawa and Bayview Yards as well as an advisor at AmbiSHEOus.

Susan joins me today to share how she pursued her personal interests while working in an organization, the lessons she learned throughout her childhood about entrepreneurship, and how Numbercrunch and Givopoly initially began. She explains the difference between "growth mode" and "expansion mode" as it relates to building your business and how she finds balances her time, energy and creativity while juggling her career and personal life. She also explains why she believes it's critical for more women to have a seat at the boardroom tables and what we need to do to help women achieve this goal.

"There is absolutely an open mind to getting women on boards. What there isn't is a nudge." - Susan Richards

Today on the Fierce Feminine Leadership Podcast:

• How her family and childhood experience encouraged her entrepreneurial spirit.
• The most powerful lessons she has learned about entrepreneurship.
• How she pursued her personal interests while working within an organization.
• The biggest insights and takeaways she has learned while working with startups.
• How Numbercrunch got started and how it has grown to achieve success.
• Lessons she has learned from transitioning from a CFO role to a CEO role.
• How Givopoly started.
• The difference between "growth mode" and "expansion mode."
• How she balances her time, energy, and creativity while juggling her career and personal life.
• Why she believes it's critical for women to have a seat on startup boards.
• What she believes businesses and organizations need to get more women on board seats.

Susan Richard's Top 3 Success Tips for Fierce Feminine Entrepreneurs:

1. Have a partner.
2. Give a lot of thought to your business model.
3. Serve a need - not a want.

Fierce Leadership Quotes:

• "Kill it at the job you're doing. Make yourself so valuable to that company that they will give you more and more trust. You can be the role you want to be in that organization." - Susan Richards
• "I came to the realization that if I'm going to do intense professional - I need to do intense personal. It all kind of balances against each other." - Susan Richards
• "There are great organizations now that are helping to train women and make them aware of large board positions, but in parallel to that, we can just tap each other on the shoulders and get us in the right room and make people aware." - Susan Richards

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