The Auto Repair Marketing Podcast

This episode was born out of a question that was asked in our Facebook group, The Auto Repair Marketing Mastermind. The question was, “What are you doing to market around the slow times that happen around the holidays each year?” Join your host, Brian Walker, as he talks with Coach Chris Cotton about marketing through the slow times, time blocking, and taking care of yourself.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsMarketing Strategies for Slow Times (00:01:17) Discussion on marketing strategies for the slower months in the auto repair business.Importance of Car Count and Financial Stability (00:02:05) Highlighting the significance of optimizing car count and maintaining financial stability before focusing on marketing.Planning Marketing for the Year (00:06:20) Advice on planning marketing strategies for the entire year, considering the peaks and valleys in business throughout different months.Building equity in your marketing (00:06:52) Adjusting marketing strategies based on busy or slow times, focusing on SEO and trust-building tactics.Optimizing marketing year-round (00:07:48) Questioning the need for holiday-specific marketing if everyday marketing is not optimized, emphasizing SEO and Google ads.Lag time in marketing (00:10:09) Discussing the 60 to 90 day lag time in marketing campaigns and the importance of planning ahead.The importance of communication with marketers (00:13:46) Discussion on the difficulty of shop owners finding time to communicate with marketers and the impact it has on marketing results.Setting up appointments and follow-through (00:14:27) Conversation about the percentage of shop owners who make appointments but don't follow through, and the importance of timely follow-up for effective marketing.The significance of having a marketing plan (00:17:30) Explanation of the benefits of creating a real-world marketing plan, including the ability to anticipate and plan for events like state fairs and holidays.Planning for Business Growth (00:21:09) Discussion on the importance of having a plan for business growth, including factors like adding technicians and bays.Time Blocking for Marketing (00:21:53) Importance of time blocking for marketing activities and the need to set aside uninterrupted time for creating a marketing plan.Incorporating Workouts into the Workweek (00:26:21) The benefits of including workouts as part of the workweek, with examples of successful entrepreneurs who prioritize their workouts for better productivity and creativity.Putting marketing on the calendar (00:28:32) Importance of planning marketing strategies in advance, specifically mentioning Halloween as an example.Foundational marketing and business practices (00:29:41) Emphasizing the need to focus on foundational marketing and business practices before targeting specific holidays or times of the year.The importance of basics and foundations (00:30:42) Highlighting the significance of getting back to the basics and foundations of the business, such as answering calls, inspecting cars, and improving sales skills.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Lagniappe (Books, Links, Other Podcasts, etc)Blog: How To Know When You’re Not Ready for MarketingBook: They Ask You AnswerGuide: Creating a real world marketing plan for an auto repair shop

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermindIn this podcast episode, Brian Walker and Coach Chris Cotton discuss the importance of marketing in the auto repair business, particularly during slow times. They emphasize the need to address underlying issues in car count, average estimate, and average repair order before implementing marketing strategies. They stress the significance of consistent marketing throughout the year and suggest planning marketing activities on a yearly basis. They also discuss adjusting marketing strategies during peak and valley periods, investing in business growth, and the importance of timely communication with marketing teams. They highlight the benefits of time blocking and prioritizing marketing efforts, as well as the importance of self-care for business success.Planning Your Marketing Calendar [00:08:46] Discussion on when to start planning your marketing for the following year and adjusting your marketing during peaks and valleys.Knowing When You're Not Ready for Marketing [00:04:07] The importance of fixing business practices before focusing on marketing and how marketing isn't always the solution to business problems.Marketing for Slow Times [00:02:30] Introduction to the topic of marketing for slower months and the importance of maximizing car count and repair order before implementing marketing strategies.The importance of year-round marketing [00:10:51] Discussion on the significance of having a strong marketing strategy throughout the year, rather than relying on holiday marketing or slow times.Lag time in marketing campaigns [00:13:20] Exploration of the lag time required for marketing efforts to yield results, typically a 60 to 90 day cycle.Making time for communication with marketers [00:16:22] Emphasis on the need for shop owners to prioritize regular communication with their marketing team for optimal results.Planning marketing for state fair [00:21:38] Discussion on how the state fair impacts business and the importance of planning marketing strategies around it.Importance of time blocking and making a marketing plan [00:23:34] Emphasizing the need for shop owners to create a marketing calendar and plan ahead for events like state fair, Halloween, Thanksgiving, etc.Incorporating workouts into work week [00:30:49] Highlighting the significance of including workouts as part of the workweek and how it can enhance productivity and creativity.The importance of planning marketing in advance [00:33:31] The speaker emphasizes the need to plan marketing strategies well in advance to avoid being late.Foundational marketing and business practices [00:35:27] The discussion focuses on the significance of having strong foundational marketing strategies and efficient business practices.Continued commitment to learning and improvement [00:37:07] The speaker expresses gratitude towards the listeners' commitment to learning and improvement, and encourages them to continue seeking knowledge and growth in the auto repair industry.Connect with Chris:chris@autofixsos.comPhone: 940.400.1008www.autoshopcoaching.comFacebook: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix

In this episode of the Auto Repair Marketing Podcast, host Kim Walker discusses the topic of attracting college students as customers for automotive repair shops. She shares her conversation with Lucas Underwood, owner of L&N Automotive, who plans to send direct mail to college students offering a free oil change every other oil change they pay for. Kim emphasizes the importance of building trust with both students and their parents, and suggests conducting audience research to understand their preferences and expectations. Kim also offers strategies such as hosting car care clinics, creating digital business cards, and engaging with students through social media and events.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Show Notes with TimestampsAttracting College Students (00:01:16) Discussion on how a shop owner is reaching out to college students through direct mail and building relationships with them and their parents.Understanding the College Student Audience (00:03:51) Exploration of the college student population in the speaker's town and the potential research and survey methods to understand their preferences and expectations.Connecting with College Students (00:06:18) Suggestions on how to connect with college students, including finding out their interests, clubs, and organizations, and understanding their automotive knowledge and preferences.Teaching College Students Car Care (00:09:12) Discussion on the importance of teaching college students basic car care skills and ways to effectively educate them.Engaging College Students with Food and Coffee (00:10:26) Exploring the idea of using food and coffee as incentives to engage college students and hosting Q&A or mechanic tech talk sessions.Connecting College Students to the Local Community (00:15:08) Suggesting ways to partner with local businesses and organizations to help college students become familiar with and connect to their local community.Building Loyalty with Students (00:16:36) Creating an app-based oil change club and offering a buy one, get one free oil change to build relationships and loyalty with students.Creating a Digital Business Card (00:17:40) Using a QR code to create a digital business card that students can easily add to their contacts, making it convenient for them to reach out for automotive services.Engaging Students through Workshops and Social Media (00:19:50) Utilizing seminars, workshops, and a "what if" social media campaign to position the shop as experts and build trust with students.Sponsoring Events to Reach College Students (00:25:04) Discussion on sponsoring pizza nights, coffee mornings, and pool parties at apartment complexes to get your name in front of college students.Hosting Ladies Automotive Clinic (00:26:13) Exploring the idea of hosting a ladies automotive clinic for college students to learn more about vehicle and automotive care.Expanding Your Audience to College Students (00:27:23) Encouragement to consider attracting college students as an audience and offering to answer marketing questions related to this demographic.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Lagniappe (Books, Links, Other Podcasts, etc)HiHelloSoutheastern Louisiana University - Auto 101 Clinic for StudentsWomens Auto Mechanic Nail Salon Shop - Girls Auto Clinic

Scott Rusnak is the author of “The Entrepreneurs’ Field Guide; Design Your Life Before Somebody Else Does It For You”. In this episode, Brian and Scott dig into actionable steps that business owners can implement to make sure they are living the life they want to live.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsThe importance of having a coach (00:01:10) Scott talks about the impact of having a coach in both cycling and surfing and how they pushed him to achieve more than he thought possible.The power of the five most important people (00:02:32) Scott discusses the concept of Dunbar's number and how having a strong inner circle of people who know your core values can help you achieve anything in life.Setting core values with a team (00:05:44) Scott shares his approach to guiding people in discovering and defining their core values, emphasizing the importance of a team exercise and referencing a Harvard Business Review article.Expressing Core Values (00:06:48) Discussion on the importance of having actionable core values and how they can guide decision-making.Gratitude and Core Values (00:08:55) Exploration of the role of gratitude in starting the day and how it can positively impact mindset and motivation.Planning Your Day (00:12:31) Explanation of the concept of the blue zone and the significance of starting the day with a positive mindset and gratitude.Transitioning into the Green Zone (00:13:17) The speakers discuss the importance of easing into the day with a clear plan and priorities.Workouts as Clarity Breaks (00:15:10) The benefits of scheduling workouts as a way to clear the mind and find solutions to problems.Living a Minimalist Lifestyle (00:17:35) The impact of living in a minimalist home and how it helps minimize distractions and simplify life.Following the Herd (00:20:04) Discussion on the concept of following the herd and the desire to live a life that is not dictated by societal norms.Finding Your Core Group (00:20:41) Exploration of the importance of finding a smaller, more intimate group within larger associations or organizations to support personal growth and alignment with core values.Health and Honest Conversations (00:21:39) Focus on the significance of having open, honest, and healthy conversations within teams and the impact it has on trust, vulnerability, and personal growth.The importance of scheduling fascinating moments (00:26:52) Scott discusses the importance of scheduling exciting events throughout the year to provide fun and fascination.Taking control of your time (00:27:32) Scott emphasizes the need to take control of your time and not let others dictate how you spend your day, week, month, and year.Designing your life intentionally (00:28:12) Brian and Scott discuss the importance of knowing what you truly want in life and designing your life intentionally to achieve those goals.How To Get In Touch With ScottWebsite: https://scottrusnak.com/The Entrepreneurs’ Field Guide: Buy on AmazonLagniappe (Books, Links, Other Podcasts, etc)Book: The Five Dysfunctions of a TeamBook: TractionHow To Get In Touch with the ProsGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com 

In this episode of the Auto Repair Marketing Podcast, host Brian Walker welcomes Coach Nate Bailey as his guest. They discuss "what do you really want?" and the importance of understanding one's desires beyond career goals. They delve into the challenges of identifying what one wants, the impact of societal stigmas, and the need for clarity and support in the process. Coach Nate shares his personal experience of admitting their desire for six-pack abs and the deeper motivations behind it. They also discuss the mindset of being a business owner and the potential for growth and success. Coach Nate emphasizes the power of shared experiences, pushing oneself to overcome challenges and the importance of self-care and self-awareness for leaders.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsThe theme of the episode (00:00:10) Introduction to the episode and the topic of "What do you really want?" with guest Coach Nate Bailey.The challenges of knowing what you want (00:01:49) Discussion on how people often know what they don't want rather than what they do want and the impact of the fast-paced, reactive nature of life.The importance of being honest about what you want (00:04:23) Exploration of the tendency to lie to oneself about desires and the need to stop complaining and take ownership of choices.Admitting the Desire for Six Pack Abs (00:06:05) Coach Nate discusses the difficulty of admitting the desire for six pack abs due to societal stigmas and the importance of being honest with oneself.The Journey to Achieving Six Pack Abs (00:07:08) Coach Nate emphasizes the hard work, discipline, and dedication required to achieve six pack abs and how it can translate to success in other areas of life.Celebrating Others' Success and Allowing Yourself to Succeed (00:10:43) Brian and Coach Nate discuss the insecurity and jealousy that can prevent people from admitting their desires and celebrating others' success and how changing this mindset can lead to personal success and support from others.The importance of clarity (00:12:25) The significance of having clarity in order to have a clear path towards achieving goals.Overcoming fear and past traumas (00:13:34) The difficulties of opening up and thinking big due to past traumas and failures, and emphasizes the need to let go and grow.Staying true to yourself and not worrying about others' opinions (00:15:25) Coach Nate discusses the challenge of staying true to oneself and not being influenced by societal expectations or other people's desires.The importance of profitability (00:18:32) Brian and Coach Nate the significance of being profitable as a business owner and the potential to serve more people and expand the business.Building a team and reducing stress (00:20:08) Exploration of the benefits of having a team to run the business, reducing the workload and stress on the owner.The process of growth and creating a plan (00:22:37) Encouragement to take the process of growth step by step, giving oneself grace and permission to take time to build a team and achieve goals.Realizing Your Potential through Team Building (00:24:19) The power of going through difficult experiences together as a team, forming strong bonds, and realizing one's true potential.The Importance of Self-care for Leaders (00:25:08) The importance of self-care for leaders, highlighting that taking care of oneself first is essential to showing up as a powerful leader for others.Connecting with Coach Nate Bailey (00:26:28) How listeners can connect. Coach Nate provides his website and social media channels as the best ways to reach out to him.Lagniappe (Books, Links, Other Podcasts, etc)Coach Nate Bailey - https://natebailey.org/Unleash the Leader - https://natebailey.org/ulw-experience/How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Aftermarket Radio Network

In this podcast episode, Brian Walker interviews Don Stardy from GLP Automotive, who shares his experience creating a new logo for his shop. Don explains that he wanted a logo that accurately represented his business and attracted more customers. He decided to run a logo design contest through 99 Designs and received a total of about 160 designs to choose from. After a difficult selection process, he, his family, and some trusted advisors narrowed it down to 5 logos and then eventually settled on their new logo. Don discusses the challenges of implementing the new logo into various aspects of his business. Despite the challenges, he is excited about his new logo and believes it will draw attention to his business.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsThe logo dilemma (00:02:11) Don discusses the need for a new logo after realizing that customers were confused about his business.Choosing 99 designs (00:05:08) Don and Brian discuss the process of using 99 designs to create a new logo for the shop.Including Lake Geneva (00:07:11) Don emphasizes the importance of incorporating Lake Geneva into the new logo and the challenges he faced in finding designers who understood the distinction between Lake Geneva in Wisconsin and Lake Geneva in Switzerland.The logo design contest (00:07:43) Discussion about the process of running a logo design contest and selecting a winning logo.Narrowing down logo choices (00:08:06) Explaining the multi-step process of receiving and narrowing down logo designs.Implementing the new logo (00:12:58) Challenges and considerations in implementing the new logo across various platforms and materials.The process of creating a logo (00:14:42) Brian shares his experience of creating his first logo and the importance of considering embroidery in the design.Implementing a new logo (00:15:30) Don mentions the process of implementing the new logo on various items, such as uniforms, and how it takes time and effort.The benefits of using 99 designs for logo design (00:16:55) The advantages of using 99 designs for logo design, including the ability to receive multiple design options and the subjective nature of logo preferences.Lagniappe (Books, Links, Other Podcasts, etc)GLP Automotive: https://glpautomotive.net/ 99 Designs: https://99designs.com/ How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Aftermarket Radio Network

Some years back I took part in a boot camp for businessmen where they physically and mentally beat us down. My big takeaway was to “stop stopping”. It doesn’t matter if we’re talking about marketing, coaching, growing a business, learning, dieting, working out, or whatever. We all need to stop stopping.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsStop Stopping (00:00:01) Brian introduces the topic of "stop stopping" in business growth and shares personal experiences from a boot camp for executives.The Roller Coaster of Marketing (00:02:04) The challenges of marketing for a local agency and the negative impact of starting and stopping marketing efforts.The Importance of Consistency (00:03:44) The need to stop stopping in various aspects of business, including marketing, inspections, and tracking KPIs.Stop Stopping (00:08:56) Brian discusses his struggle with weight loss and the importance of not stopping in order to achieve better results.Keep Going (00:09:48) The need to continue taking action in business and not stopping in order to achieve growth and success.Scaling Back (00:10:40) Brian suggests various strategies for handling an overwhelming amount of business, such as raising prices, expanding the shop, or opening a second shop.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Aftermarket Radio Network

In 2023 content is still king, but it’s hard to create content that hasn’t already been done by someone else. This keeps a lot of people from creating content. But different people are attracted to different people, and they say the same things in different ways. Maybe you are the person who can get through to someone with your own way of saying something or doing show-and-tell. That’s what this episode of the ARM Podcast is all about. Making it your own!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsContent Creation and the Fear of Repetition (00:00:10) Brian discusses the common fear of creating content that has already been covered by someone else and emphasizes that in the age of the internet, it is unlikely to find a topic that hasn't been covered.The Success of Alex Hormozi's Book Launch (00:01:12) Brian mentions the successful book launch event of Alex Hormozi, where he had half a million people join the event on YouTube. The speaker highlights that the content discussed in the event has been previously covered by Russell Brunson.The Importance of Making Content Your Own (00:04:23) Brian encourages content creators to make the content their own by adding personal experiences, details, and stories. They emphasize the significance of geographic relevance in the world of auto repair and building trust with the audience.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Aftermarket Radio NetworkLagniappe (Books, Links, Other Podcasts, etc)Alex Hormozi’s Book Launch - https://www.youtube.com/live/k834E6OTGTM?si=Ma7i5V-CIS64gd92

We've got a fantastic panel of guests, including Jimmy Lee and Kent Bullard from The Institute, and Brian and Kim Walker from Shop Marketing Pros to discuss ASTE, the Automotive Service and Technology Expo in Durham, North Carolina.Kim and Brian Walker, Shop Marketing Pros, Auto Repair Marketing PodcastKent Bullard, COO, The Institute. Listen to Kent’s other episodes HERE.Jimmy Lea, The Institute. Listen to Jimmy’s previous episodes HEREShow Notes Watch Full Video Episode https://asteshow.com The Go Kart Event (00:05:26) Discussion about sponsoring the Go Kart event at the Automotive Service and Technology Expo (ASTE), and the excitement surrounding it. Prizes and Activities (00:06:38) Details about the prizes and activities at the event, including fastest lap and time, golf simulator, axe throwing, and more. Management Training and Effective Communication (00:10:11) Mention of various management training sessions, including effective communication, hybrid diagnostics, and marketing strategies for different personalities in the industry. Phone Skills Training (00:16:51) Discussion on the importance of having good phone skills before investing in marketing. Handoff from Marketing to Sales (00:17:32) Exploration of the issue of service advisors not properly handling phone calls and potential solutions. Training Programs for Staff (00:21:36) Importance of developing training programs for technicians and service advisors to ensure their growth and retention in the business. The importance of investing in training (00:24:37) Investing in training and taking care of your team is crucial for success in the industry. Networking and building relationships at events (00:26:06) The value of networking and making connections at events like ASTE cannot be underestimated. The significance of sharpening your skills (00:27:12) Attending training events is like sharpening your tools to become a better technician, shop owner, service advisor, or manager.Thanks to our Partner, Technician FindIf you are tired of struggling to find skilled automotive technicians for your independent auto repair shop, say goodbye to the endless search and let Technician Find be your solution. We are a 'Single Stop To Staff Your Shop.' http://www.technicianfind.comConnect with the Podcast:-Join our Insider List: https://remarkableresults.biz/insider-All books mentioned on our podcasts: https://remarkableresults.biz/books-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom-Buy Me a Coffee: https://www.buymeacoffee.com/carm-The Aftermarket Radio Network: https://aftermarketradionetwork.com-Special episode collections: https://remarkableresults.biz/collections

The only way to ever have a truly successful business is to manage your money like a professional money manager. I’ve never been great at managing money, but despite that fact I’ve become very good about doing this thing that simply doesn’t come naturally to me, and it’s made an incredible difference in my business. I want you to do the same because I see the impact it has made on my life, my team, and our clients. It wasn’t easy, but it’s been worth it, and I continue to improve every day. Listen in and hear my plea for you to become an ace at managing your business’s money as well as your personal finances.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsThe importance of managing money (00:01:03) The significance of managing money in both business and personal life, and how it relates to the profitability of a business.Money mismanagement in a church (00:01:57) Brian shares a personal experience of money mismanagement in their church, highlighting the potential negative impact it can have on the overall purpose of the organization.Understanding the true financial health of a business (00:05:18) The limitations of relying solely on the profit and loss statement (P&L) to assess the profitability of a business, emphasizing the importance of considering other factors such as taxes, debt service, and assets on the balance sheet.Managing Money and Operational Expenses (00:07:11) Understanding the difference between operational expenses and assets, and the impact on profitability.Debt Service and Profit Margin (00:08:05) The impact of debt service on profit margin and the misconception of making money based on P&L.Profit First System (00:09:53) Implementing the Profit First system for better money management and its positive impact on the business.The importance of managing personal finances (00:14:50) The need to manage personal finances effectively and the benefits it brings to business owners.The role of a CFO in managing personal finances (00:15:48) How having a CFO can help in preparing reports and managing personal finances efficiently.The value of outsourcing accounting services (00:17:43) Brian encourages business owners to lean on outside services, such as accounting professionals, to handle financial aspects of their businesses.The importance of a 20% profit margin (00:20:37) The industry standard of maintaining a 20% profit margin and the significance of running a healthy business.Balancing profitability and employee raises (00:21:33) The challenge of giving employees raises while maintaining a 20% profit margin and the importance of making decisions that prioritize the health of the business.The benefits of running a healthy business (00:23:22) The positive impact of running a healthy business on employees, clients, and the ability to provide quality service and warranties.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Aftermarket Radio Network