The Auto Repair Marketing Podcast

Can Marketing "Even Out" The Workload?Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes We often hear people say their marketing should “even out the workload,” but can it do that?There are peaks and valleys throughout the year. That’s just life.It’s hard to market to make a specific time busyMarketing lifts the peaks and the valleys, but it can easily lift the peaks higher and the valleys not quite as muchSCHEDULING can even out the workload, or fill in the slow timesScheduling long-time clients for the slow timesScheduling the next visit like a dentist doesCan you do time specific campaigns? State fair campaignBack-to-school campaignPre-trip inspections before summer and the holidaysHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Lagniappe (Books, Links, Other Podcasts, etc)Canva - Mood Boards

Not shownotes.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Lagniappe (Books, Links, Other Podcasts, etc)

At VISION 2024, Kim taught a class on customer loyalty. It was incredibly well received and we’ve decided to bring a conversation here in podcast form where she touches on a critical piece of business: creating loyal customers. Listen in for tips, strategies, and just real-talk!Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.Show Notes with TimestampsLoyalty: strong feeling of support or allegianceWhat that means to me. Companies I am loyal to: Bear Mountain Bakery, Holtz Leather, The Basketry, SmallwoodsSimon Sinek’s Ted Talk “Start with Why”: Your purpose, Your cause, Your beliefsWe are lonelier & more apart than ever beforeMaslow’s Hierarchy of NeedsOur Core ValuesWe have an intense desire to feel a sense of belonging - even more with digital communication.Unreasonable Hospitality by Will Guidara - Episode 89: https://autorepairmarketing.captivate.fm/episode/089Create Loyalty by: Being thoughtful and intentional with all you do. Understanding the difference between service + hospitality. Service is black and white. Hospitality is full color.Having authentic connection: Southwest Airlines - the heart, Ciro - my Italian driver, 1st Phorm, Eleven Madison Park Restaurant’s hot dog story, Bear Mountain Bakery, The Basketry, Holtz Leather, Smallwoods. Knowing your clients, understanding them, being present, listening, and being considerate and generous (read the book: Gift*ology). Being a trusted resource.VISION’s speaker: Scott Stratten, said, “If you want to worry about the bottom line, you’ve got to focus on the front line.” (To obsess about how your customers feel, you must obsess about how your employees feel.Customer loyalty comes after employee loyaltyHow are you taking care of your team? Daily Stand-Up (gratitude and top priority) + a checkin/awareness for me.Team Outings. Letters/notes/recognitions. Mentoring. Schedule emails/slack messages/textsToo many companies leave the human behind. We live in a world where we have an opportunity - responsibility - to make magic in a world that is desperate for it. When you make magic you add to the layers of loyalty being created.Make this part of how you do business. A process. A time, place, a procedure/reminder. How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Lagniappe (Books, Links, Other Podcasts, etc)Canva - Mood Boards

Top tier shops want to have personalized marketing but often don’t know how to take the photo from their camera roll and convert it into a graphic for social media that’s pleasant and professional. In this episode, Kim Walker shares top tips from the pros on how to efficiently and effectively use the widely popular tool Canva for creating eye catching graphics.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes Canva: what it is, why you need it, how to find it, who uses itApril 2, 2024 at 12pm in our FB GroupKeep it simple. Less is more.Be consistent! Maintain branding: company colors, fonts, logos, tone.Keep your posts personal! Use YOUR own photos. Create the “brand kit” in Canva. A place to store your logo, select the fonts, colors. Stay organized. Create folders. Save your designs in calendar order to make scheduling more efficient. (Be sure to lock designs so moving things around is easier). Use grid-view to get a birds-eye view and ensure branding consistency and that your designs are pleasing to the eyeUse moving elements and animations to help create eye-catching graphics.Use templates for things like birthdays, anniversaries, and hiring to save time. Create a few for each to keep them interesting.Explore and don’t be afraid of Canva’s AI like Magic Media to create fun new photos and videosCreate a “Mood Board”  - a collection of images, textures, typography, color palettes and description words - or an ‘inspiration board’ to help when the ideas are just not there. Canva Design SchoolHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Lagniappe (Books, Links, Other Podcasts, etc)Canva - Mood Boards

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

Mike Ragsdale is the founder of the 30a Company, and he has an incredible story of being called out by his kids when they got tired of hearing him talk about his dream life without ever pursuing it. This is an incredibly inspiring episode that may result in you exploring how you can create a life you don’t need to escape from.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com 

One of the most misunderstood types of marketing is geofencing. People often don’t know what it is, but they know they want it. It’s new, it’s sexy, it’s cool. But what is it? And will it work for an auto repair shop? Join Brian as he interviews Mary Ann Pruitt from Mosaic.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

This week on the ARM Podcast Brian talks about why stock website content doesn’t work. In this episode you’ll learn what he means by stock content, why it doesn’t work, whether or not it hurts you to have stock content on your website, and how to tell if you have it on your website.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsWhat is stock content?Stock content is duplicate contentStock content is generic contentDoes stock content help?How do you know if your website has stock content?How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

In this episode, Kim reviews the book “Unreasonable Hospitality” and talks about ways you can become so good at customer service and making your customers feel special, that the world would consider it unreasonable. This has quickly become one of Kim’s favorite books. Listen in to learn why and to get some ideas on how you can provide unreasonable hospitality to your clients in your auto repair shop.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsKim’s Tips:Go with a plan - know who you want to meet. Pre-schedule these meetings. Promote that you are there! Use the event/conference app! Schedule your post-conference debriefing meeting.Create a post-conference action planSee our Conference Planning Checklist!Brian’s Tips1 - Register early and be strategic about the classes you take - stay at the hotel2 - Establish a bedtime with a no-excuses policy3 - Choose your team’s classes and make them teach it when they get back4 - Visit the vendors - know/like/trust them - they subsidize your attendance5 - Come with FriendsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com