The Auto Repair Marketing Podcast

The only way to ever have a truly successful business is to manage your money like a professional money manager. I’ve never been great at managing money, but despite that fact I’ve become very good about doing this thing that simply doesn’t come naturally to me, and it’s made an incredible difference in my business. I want you to do the same because I see the impact it has made on my life, my team, and our clients. It wasn’t easy, but it’s been worth it, and I continue to improve every day. Listen in and hear my plea for you to become an ace at managing your business’s money as well as your personal finances.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsThe importance of managing money (00:01:03) The significance of managing money in both business and personal life, and how it relates to the profitability of a business.Money mismanagement in a church (00:01:57) Brian shares a personal experience of money mismanagement in their church, highlighting the potential negative impact it can have on the overall purpose of the organization.Understanding the true financial health of a business (00:05:18) The limitations of relying solely on the profit and loss statement (P&L) to assess the profitability of a business, emphasizing the importance of considering other factors such as taxes, debt service, and assets on the balance sheet.Managing Money and Operational Expenses (00:07:11) Understanding the difference between operational expenses and assets, and the impact on profitability.Debt Service and Profit Margin (00:08:05) The impact of debt service on profit margin and the misconception of making money based on P&L.Profit First System (00:09:53) Implementing the Profit First system for better money management and its positive impact on the business.The importance of managing personal finances (00:14:50) The need to manage personal finances effectively and the benefits it brings to business owners.The role of a CFO in managing personal finances (00:15:48) How having a CFO can help in preparing reports and managing personal finances efficiently.The value of outsourcing accounting services (00:17:43) Brian encourages business owners to lean on outside services, such as accounting professionals, to handle financial aspects of their businesses.The importance of a 20% profit margin (00:20:37) The industry standard of maintaining a 20% profit margin and the significance of running a healthy business.Balancing profitability and employee raises (00:21:33) The challenge of giving employees raises while maintaining a 20% profit margin and the importance of making decisions that prioritize the health of the business.The benefits of running a healthy business (00:23:22) The positive impact of running a healthy business on employees, clients, and the ability to provide quality service and warranties.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Aftermarket Radio Network

People tend to think of a company’s brand as their logo, colors, and maybe some fonts. But there’s so much more to a brand. It goes so much deeper than visuals and marketing. That’s what we’re talking about in this episode of The Auto Repair Marketing Podcast.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsThe Definition of a Brand (00:00:10) The hosts discuss the components of a brand and emphasize that it is more than just a logo, colors, and fonts.The Importance of Branding (00:01:25) The hosts highlight the significance of branding as the foundation of a company and its role in shaping how people perceive the business.Examples of Successful Brands (00:03:55) The hosts mention Harley Davidson and the 30A lifestyle brand as examples of brands that have successfully created a distinct identity and lifestyle for their customers.The power of a brand (00:07:12) Discussion on how a brand can evoke emotion and create a sense of identity for people.Chick-fil-A's brand and customer service (00:09:00) Exploration of Chick-fil-A's brand and its emphasis on warm, friendly, and welcoming customer service.Dirty Dicks' brand and intentional rudeness (00:12:08) Mention of a restaurant called Dirty Dicks, known for intentionally insulting and being rude to customers as part of their brand.Creating a Brand Identity (00:13:33) Discussion on the importance of creating a brand identity and how it goes beyond just designing a logo.Being Female Friendly (00:14:10) The hosts share their experience of creating a brand around being female friendly and the positive impact it had on their business.Building a Brand (00:16:43) Tips on building a brand, including the importance of self-promotion and defining the feelings and expectations customers should have.The importance of brand integrity (00:19:47) Discussion on how a strong brand identity requires living up to core values and maintaining integrity.Sticking to your brand essence (00:20:47) Emphasis on the need to commit to your brand and avoid negative changes that may compromise its essence.Sponsorship and conclusion (00:21:06) Acknowledgment of RepairPal as the sponsor and a closing message about the podcast and the Aftermarket Radio Network.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Aftermarket Radio Network

How do you know when to use Google Ads vs. when to use Facebook ads? The answer is rather simple but not always obvious. Join Kim and Brian as they explore the various situations when you would use each very effective digital advertising type!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsTalking PointsThe difference between Google ads and Facebook ads (00:00:52) The speakers discuss the surface-level differences between Google ads and Facebook ads, with Google being used for search and Facebook for brand awareness.Using Google ads for retargeting (00:01:41) The guest shares a pro tip on using Google to search for products and then getting retargeted ads on Facebook from other potential companies.Using Facebook to find things (00:03:28) The speakers discuss using Facebook to find products or services by searching on Facebook Marketplace and getting targeted ads.The importance of Google ads (00:06:56) Google ads are effective for reaching people who are actively searching for auto repair services.The minimum budget for Google ads (00:07:34) A minimum budget of $1200 per month is recommended for Google ads to compete with other sponsored shops.The need for brand awareness advertising (00:10:47) Brand awareness advertising is necessary to replace lost customers and stay in front of potential customers.Staying in front of people and educating them (00:14:08) The importance of educating your audience about the services you offer and staying in front of them to retain clients.Facebook and Google ads for brand awareness (00:15:29) The differences between Facebook and Google ads for brand awareness and staying in front of people who are not necessarily looking for auto repair services.Targeting and geographic parameters for Facebook ads (00:19:00) The importance of setting geographic parameters and targeting correctly when running Facebook ads to avoid wasting money and getting poor results.Housekeeping and Engagement Opportunities (00:21:16) Housekeeping matters such as sending marketing questions, joining the Facebook group, and leaving podcast reviews.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

You may often think about the terms you want your auto repair shop’s Google Ads to display for, but do you ever think about the terms you DON’T want them to display for? Every day shops waste money on irrelevant clicks on their pay-per-click ads. But it doesn’t have to be that way. Listen in to this short episode about the power of negative keywords.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with Timestamps(00:01:13) Explanation of the value and effectiveness of Google Ads for auto repair shops.(00:02:28) Explanation of negative keywords and how they can prevent ads from displaying for irrelevant search queries.(00:04:31) Discussion on the impact of ad quality score on the cost and placement of ads, and the importance of optimizing ads for better results.Negative Keywords and Ad Quality Score (00:07:37) Explains how negative keywords can improve ad quality score and prioritize ads based on relevance.Finding Negative Keywords in Google Ad Console (00:08:32) Discusses how to find negative keywords using the search query report in the Google Ad Console.Using Negative Keywords for Competitors and Brand Names (00:11:44) Covers the importance of using negative keywords for competitor names and brand names to avoid irrelevant ad displays.Customer Acquisition Campaign (00:14:14) Setting up a campaign to attract new clients to an auto repair shop and using negative keywords to exclude job-related searches.Hiring Campaign (00:14:14) Creating a separate campaign to target job seekers and using positive keywords related to auto repair jobs and careers.Importance of Checking Negative Keywords (00:15:04) The significance of regularly reviewing and discussing negative keywords with the person managing your Google Ads campaign.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.Brian and Kim discuss upcoming automotive events and conferences in the fall of 2023. They share their excitement about attending these events and highlight the training and networking opportunities they offer. They conclude the episode by mentioning their plans for the end of the year and thanking listeners for tuning in.Show Notes with TimestampsThe Fall Conference Season (00:00:10) Discussion about the fall conference season and the opportunity for training in the industry.Marketing for Auto Repair Shops (00:03:35) Introduction to the MARS conference organized by the Institute for Automotive Business Excellence, focusing on marketing for auto repair shops.ASCCA Educational Conference (00:06:13) Information about the ASCCA Educational Conference in Costa Mesa, California, for members of the Automotive Service Council of California.ASTE Conference (00:09:00) Details about the ASTE conference in Raleigh, North Carolina, including the go-kart racing event and marketing classes.BIMRS Conference (00:13:03) Discussion about the BIMRS conference in Dallas for Euro shops.FLACA Accelerate (00:15:08) Discussion about teaching classes in Florida and attending the Florida Autocare Alliance's Accelerate conference in Orlando.TOOLS Conference in the PA (00:17:23) Details about the TOOLS conference held in the Pocono Mountains, including classes, speakers, and family-friendly activities.AAPEX and SEMA in Las Vegas (00:20:13) Brian plans to attend AAPEX and SEMA as a spectator, networking, recording videos, and podcasts, and visiting Joe's Garage.Super Saturday at Mid Atlantic Auto Care Alliance (00:23:49) Upcoming Super Saturday event in Pennsylvania and provides details about the dates and location.Plans for future trips (00:24:48) Discusses the possibility of attending future events and road trips, including a visit to the Northeast area.Lagniappe (Books, Links, Other Podcasts, etc)Smart Passive Income - How to Start a Podcast 2023Simple Podcast Setup - VideoRode AI-MicroRode smartLav+Rode SC1 Extension CableHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com 

Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.In this podcast episode, Brian and Kim discuss the benefits of auto repair shops having a podcast. They emphasize the importance of creating a podcast that focuses on topics related to the local community rather than solely on auto repair. They suggest discussing local events, leaders, and interesting stories to engage with the community and attract new customers. They also discuss the idea of featuring guests on the show, including influential people in the community. Brian and Kim highlight the value of planning and preparation for podcast episodes and recommend specific resources on how to start a podcast.Show Notes with TimestampsThe importance of consistency in podcasting (00:01:02) Discusses the need for discipline and consistency in producing podcast episodes regularly.Choosing the right topic for your podcast (00:05:38) Suggests that an auto repair shop's podcast should focus on local community events and topics rather than solely on auto repair.Promoting local events on the podcast (00:06:55) Highlights the example of promoting a local event called "Hot August Stroll" and how it can engage the local community.The importance of community-focused podcasts (00:07:09) Discussion on the need for podcasts in local communities and the potential topics that can be covered.Events and community topics (00:08:03) Exploration of the types of events and community happenings that can be discussed on a podcast.Interviewing local influencers and political candidates (00:10:02) Suggestion to invite influential individuals in the community, including political candidates, for interviews on the podcast.The sponsorship opportunity (00:14:11) Discussion on how a repair shop can sponsor their own podcast and promote their business during the sponsorship segment.The importance of a simple podcast name (00:15:19) Advice on not using cute or clever names for podcasts and businesses, and the example of a successful podcast with a simple name.Starting a podcast and equipment options (00:18:14) Recommendation to check out a free guide by Pat Flynn on how to start a podcast and a discussion on different equipment options, including a simple setup with lav mics and an iPhone interface.The downsizing of podcast equipment (00:21:21) Discussion about the decision to downsize podcast equipment for travel purposes.Advice on starting a podcast (00:24:24) Discussion on the factors to consider when starting a podcast, including the importance of enjoying the topic and its potential effectiveness for marketing.Promoting the podcast and closing remarks (00:26:14) Discussion on promoting the podcast, directing listeners to the website for episodes, and encouraging subscriptions, reviews, and sharing.Lagniappe (Books, Links, Other Podcasts, etc)Smart Passive Income - How to Start a Podcast 2023Simple Podcast Setup - VideoRode AI-MicroRode smartLav+Rode SC1 Extension CableHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com 

Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of Shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.In this podcast episode, Brian and Kim interview Chris Jones, editor of Ratchet & Wrench magazine. They discuss their excitement about the upcoming Ratchet & Wrench Management Conference. Chris shares his interest in podcasting and video content creation, and they discuss the ease of incorporating video into podcasts using the abundance of modern streaming tools. They also discuss the passion and growth potential in the automotive industry and the importance of finding like-minded individuals and seeking coaching and consulting. The episode concludes with a discussion on the impact of brand presence on automotive repair shops.Show Notes With TimestampsMeeting for the first time in person (00:00:55) The speakers discuss their first in-person meeting and how social media played a role in their relationship.Chris Jones' career aspirations (00:02:56) Chris Jones talks about his career achievements and expresses interest in doing a YouTube show or live interviews.Passion for the Automotive Industry (00:06:52) The speaker discusses the passion and care that people in the automotive industry have for their work and customers.The Importance of Community and Support (00:08:12)The speaker talks about the sense of community and support within the industry, and how it can help shop owners feel less isolated and overwhelmed.Powerful and Inspiring Stories (00:11:41) The speaker mentions some of the impactful stories they have covered, including a diversity story, the journey of a shop owner named John Kerr, and the rebuilding of a company after COVID-19.Importance of Brand Presence (00:14:00) Discussion on how shop owners often overlook the impact of their brand presence on potential customers.Personalized Marketing for Auto Repair Shops (00:15:17) Exploration of the misconception that all automotive repair shops are the same and the importance of showcasing each shop's unique personality and culture.Restaurant Management Conference (00:18:50) Information about an upcoming conference for shop owners and managers focused on education, networking, and improving shop management skills.ChatGPT and its impact on editorial calendar (00:20:49) Discussion on how the launch of ChatGPT impacted the editorial calendar and the use of AI in the industry.Writing as a valuable skill for shop owners (00:23:40) Importance of writing and communication skills for shop owners, with personal experiences shared.Tips for learning copywriting (00:25:36) Recommendations for shop owners to learn copywriting, including starting with simple writing and utilizing dictation software.Writing and Editing Blogs (00:27:14) Discussion about the process of writing blogs, the role of editors, and the upcoming blog-turned-class.AI and Grammarly for Writing (00:28:22) Exploration of the benefits and potential dangers of using AI tools like Grammarly for writing content.Honor Your Processes (00:29:14) The importance of focusing on processes and systems to achieve business goals, with a mention of implementing EOS (Entrepreneurial Operating System).Lagniappe (Books, Links, Other Podcasts, etc)Ratchet & Wrench Management ConferenceGary Halpert on CopywritingR&W Article - Escape VelocityR&W Article - I am The IndustryR&W Article - John Cayer: 2022 R&W All-Star WinnerHow To Get In Touch with ChrisWebsite - https://www.ratchetandwrench.com/home/contact/11461922/chris-jones How To Get In Touch with Shop Marketing ProsGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Thanks to our partner, RepairPal. Visit the Web HERE

Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.Are you struggling to align your team and drive marketing success in your business? In this episode of the Auto Repair Marketing Podcast, Brian, Kim, and Tim Stoll, an EOS Implementer, discuss how EOS can help businesses achieve their marketing goals. A valuable lesson from this podcast is the importance of using EOS to increase accountability and collaboration within the team, which ultimately leads to more successful marketing strategies and business growth. They highlight the key elements of a successful marketing strategy, including defining the target market, identifying unique selling points, establishing a proven process, and offering a guarantee. They also stress the importance of measuring progress through the scorecard and using the Vision Traction Organizer (VTO) to create a strategic plan for the business. If you're looking to take your marketing efforts to the next level, this podcast is a must-listen!EOS and Marketing (00:00:10) The speakers discuss how EOS can improve marketing and how it is an important component for any organization.Tim Stoll's Background and Becoming an EOS Implementer (00:02:06) Tim Stoll talks about his background in the chemical industry and how he became an EOS implementer.Quarterly Conversations and Accountability (00:04:44) Brian talks about how EOS and Profit First have been the difference maker in their business and how quarterly conversations have helped them solve issues before they become big problems.Improved team alignment and accountability (00:07:18) Brian and Kim discuss how implementing EOS has allowed them to focus on their strengths and delegate tasks to their team members, resulting in improved team alignment and accountability.Defining target market (00:09:29) The speakers discuss the importance of defining a target market in marketing and how EOS helps businesses to identify their ideal customers.Three uniques (00:13:52) The concept of three uniques is introduced as a term used in EOS. The speakers do not elaborate on this concept in this segment.Defining Your Uniques (00:13:56) The speakers discuss the importance of defining what makes a business unique and how it differentiates them from competitors.The Proven Process (00:16:34) The proven process is a one-page graphic that shows the relationship between a business and its clients. It helps to build loyalty and can be used in various marketing channels.The Guarantee (00:18:52) The guarantee is a way to take objections off the table and make it easier for customers to do business with a company. In the world of auto repair, it is usually an extended warranty or a nationwide warranty program.Accountability Chart (00:21:18) The accountability chart is a tool that defines who is responsible for what in an organization, beyond titles and positions. The marketing function is a key part of the chart, and its accountabilities depend on the company and industry.Meeting Pulse and Scorecard (00:25:26) The EOS system includes a meeting pulse that reduces the number of meetings while increasing productivity. The scorecard measures activity, not just results, and provides automatic accountability for achieving goals. The scorecard includes measures such as the number of pieces of content produced, the growth of a private Facebook group, and the number of leads coming in.Weekly Scorecards (00:29:05) The speakers discuss the benefits of using weekly scorecards to track marketing numbers and trends, and how it helps make data-based decisions.Rocks (00:31:48) The speakers explain what rocks are in EOS, which are 90-day goals that help businesses focus on important things to accomplish both at the company and personal level.Access to Implementer (00:34:41) The speakers emphasize the importance of having access to an EOS implementer in between sessions, and how they can help with questions and provide tools to use.Implementing EOS (00:35:56) The speakers discuss the benefits of hiring an EOS implementer for businesses and how it can improve team alignment and accountability.The Vision Traction Organizer (00:37:55) The Vision Traction Organizer is a two-page strategic plan that is revisited every quarter to ensure it is still relevant. The eight questions that are answered on the organizer are discussed.Ten-Year Target (00:41:41) The speakers discuss the difficulty of coming up with a ten-year target and the importance of having a big, inspiring goal that can be communicated to employees. They share their own ten-year target of being known as the best auto repair marketing company in America.Creating a Three-Year Picture (00:43:46) The speakers discuss the importance of creating a three-year picture for a business, including revenue and profit targets, and how it helps with team alignment and achieving goals.Defining Quarterly Rocks (00:48:07) The speakers explain the concept of "rocks" in EOS, which are 90-day goals that help businesses achieve their yearly and three-year targets. They discuss how rocks can be used in marketing, such as building a podcast studio or creating videos, and how they help with accountability and getting things done.Benefits of EOS for Marketing (00:49:58) The speakers discuss how EOS can benefit marketing efforts, including setting marketing goals and budgets, and how it helps with team alignment and accountability. They also mention how EOS can be implemented in the automotive industry and how to find an EOS implementer.Finding the right EOS Implementer (00:50:56) The importance of finding an EOS Implementer that fits well with the business owner and their team.First step to implementing EOS (00:51:56) Advice on the first step for an automotive repair shop owner interested in implementing EOS: call an EOS Implementer for a conversation and a 90-minute meeting.Passion for EOS (00:53:40) The hosts express their passion for EOS and how it has helped their business.How To Get In Touch with TimLinkedIn - https://www.linkedin.com/in/timstoll3/ Email - tim.stoll@eosworldwide.comWebsite - https://www.eosworldwide.com/tim-stollHow To Get In Touch with Shop Marketing ProsGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Thanks to our partner, RepairPal. Visit the Web HERE

The Auto Repair Marketing Podcast features Scott Pelava, founder of the Auto Shop Owners Group (ASOG), who shares his story of how he started the group to help shop owners connect and share their experiences. Scott talks about the challenges he faced when he first started ASOG and how the group quickly grew to almost 7,000 members. He also shares a powerful story about how ASOG saved a shop owner's life. The episode highlights the importance of community and collaboration in the auto repair industry and the impact that ASOG has had on shop owners and their communities.Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.Scott's Story and the Founding of ASOG (00:00:53 - 00:07:21) Scott shares his story of starting his own auto shop and struggling to make money. He then talks about how he founded the Auto Shop Owners Group (ASOG) after seeking help from other technicians on Facebook.Creating ASOG (00:08:25) Scott shares how he founded ASOG to connect shop owners and help them with technical aspects of business ownership.Managing ASOG (00:11:56) Scott talks about how he has managed to keep up with the changes in managing a Facebook group with the help of his team of moderators.Raising Professionalism (00:14:13) The group aims to raise the professionalism of the industry by maintaining a level of decorum and changing the industry for professionals.ASOG saves a life (00:16:23) Scott shares a story of how ASOG saved a member's life who was about to commit suicide.Impact of small businesses (00:20:26) Brian and Kim discuss the impact of small businesses on families, employees, and the community.ASOG scholarships (00:24:04) Scott talks about how ASOG started sending shop owners to training events and offering scholarships.Pre-registration (00:24:47) Scott talks about how they started doing pre-registration for their events to avoid leaving people foot in the bill for anticipated amounts.Scholarship for a shop owner in need (00:25:34) Scott talks about how they used the extra money from their event to create a scholarship for a shop owner in need, the Bunard family.ASOG Mastermind (00:29:13) Scott talks about how the ASOG Mastermind started as a group of people who wanted to do a mastermind, and how it evolved into a mentoring type thing with a leadership team made up of experienced shop owners.Feeling Defeated (00:32:52) Scott and Brian discuss their experience in a coaching group and how they felt defeated when they saw other agencies working with big companies like Coca-Cola and Walmart.Learning to Run a Business (00:34:06) Brian talks about how he learned to run his business like a business and the importance of coaching and relationships with other business owners.ASOG and Scholarship Program (00:37:11) Scott talks about how to get involved with ASOG through their Facebook page and website, as well as their scholarship program and upcoming dinner event.ResourcesWebsite - asog.siteFB group - https://www.facebook.com/groups/AutoShopOwnersGroup/FB group - https://www.facebook.com/groups/StartinganAutoRepairShop/ How To Get In Touch with Shop Marketing ProsGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Thanks to our partner, RepairPal. Visit the Web HERE

This episode of the Auto Repair Marketing Podcast features guest Steven Fafel from AutoOps, an online scheduling tool that integrates with your shop management software. The discussion revolves around the benefits of a modern and engaging scheduling experience for customers and the importance of creating a frictionless scheduling experience. Auto Ops aims to provide an enhanced scheduling experience that sets shops apart and attracts more customers. Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.The Creation of AutoOps (00:01:23) Steven talks about the creation of AutoOps, an online scheduling tool that integrates with shop management software.The Importance of Integration and Customizability (00:03:00) The conversation touches on the importance of integration, availability, capacity, and customizability in creating a frictionless scheduling experience.Enhancing the Scheduling Experience (00:06:04) Steven discusses how AutoOps creates an engaging experience for customers by pulling their information into the tool and customizing reminders for drop-offs and waiters.User Experience (00:07:55) Discussion on the benefits of AutoOps' integration with client information and the frustration of repetitive form filling.Importance of Online Scheduling (00:10:45) The importance of online scheduling for all ages and the ease of use for customers on a shop's website.Enhanced Customer Conversion (00:15:30) AutoOps' focus on enhancing customer conversion and the importance of providing the best opportunity for customers to schedule appointments.Phone Skills and Online Scheduling (00:16:03) Discussion on the importance of online scheduling in bypassing poor phone skills and providing a great customer experience.Tracking Marketing with AutoOps (00:17:45) The benefits of using AutoOps in tracking marketing all the way through the scheduling process to the sale.Expanding Integrations and Future Features (00:22:10) AutoOps' current and future integrations with shop management systems and the upcoming feature of recommending declined work to customers.Marketing Benefits (00:24:57) The marketing benefits of using AutoOps, especially for shared Shop Marketing Pros clients.Upcoming Events (00:25:46) Auto Ops' plans to attend popular events such as ASTE and AAPEX, as well as smaller events in Pennsylvania and Tennessee.ResourcesWebsite - https://www.autoops.com/SMPHow To Get In Touch with Shop Marketing ProsGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com