Future Squared with Steve Glaveski

First up, to Future Squared listeners downunder, happy Australia Day, I trust that your day will be jam packed with cold beers, lamb chops and for the vegeterians in the pack, some epic quinoa, kale and haloumi salads or maybe an Impossible Burger made of fake meat - for more on that, and this isn’t a sponsored bit but a shout out for companies doing good things, check out impossiblefoods.com Now, for today’s instalment of Fast Fix Friday, let's talk why ideas and why they're overrated. --- Get the ebook: http://bit.ly/bizcaseebook  Join our new Facebook community @ facebook.com/futuresquaredpodcast Listen on iTunes @ goo.gl/sMnEa0  Listen on Stitcher @ www.stitcher.com/podcast/future  Listen on Google Play @  bit.ly/FSGoog  ‍ If you've got any questions on this podcast feel free to send an email to steve@collectivecamp.us or tweet me on Twitter @steveglaveski or @future_squared  Follow me on Instagram: @thesteveglaveski Like us?  ‍ It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating.  ‍ To sign up to our mailing list head to www.futuresquared.xyz  For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecampus.io GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack   Hosted on Acast. See acast.com/privacy for more information.

Welcome to Future Squared for episode #211, our first guest interview of the year. I’m absolutely psyched to be bringing you Adam Alter.   Adam is an Associate Professor of Marketing and Psychology at New York University’s Stern School of Business, and the author of Drunk Tank Pink, a New York Times bestseller about the forces that shape how we think, feel, and behave, and Irresistible, a book about the rise of tech addiction and what we should do about it.   Alter was recently included in the Poets and Quants “40 Most Outstanding Business School Professors under 40 in the World,” and has written for the New York Times, New Yorker, Wired, Washington Post, and The Atlantic, among other publications. He has shared his ideas at the Cannes Lions Festival of Creativity and with dozens of companies around the world.   Alter received his Bachelor of Science with Honors in Psychology from the University of New South Wales and his M.A. and Ph.D. in Psychology from Princeton University, where he held the Charlotte Elizabeth Procter Honorific Dissertation Fellowship and a Fellowship in the Woodrow Wilson Society of Scholars.   We cover a lot of ground in this episode but expect to learn: How software companies are deliberately designing technology to exploit a vulnerability in human psychology How big a problem tech addiction is and its impact on our productivity, mental wellbeing and experience of life What practical steps we can take to counteract tech addiction and take back our time   This is one of those episodes that can raise the human consciousness and change your relationship with not only technology, but by virtue of that, the work you do and the people in your life so strap yourself in for an enlightening conversation with the one and only, Adam Alter.   Topics discussed: How big a problem is tech addiction? How much time people spend using their phone each day Strategies software firms use to engineer addictive technology The adverse impact on creativity and innovation The mental implications of tech addiction Children and tech Why Silicon Valley executives don’t let their kids use tablets What tech addiction means for productivity How some companies are engineering their email servers to mitigate tech addiction and improve employee welfare Why software companies are forced to do ‘whatever it takes’ to hit targets and meet investor and society’s definition of success Why boredom is good for us The instant gratification generation How the window to combat this addiction is short as generational shifts take hold What we can do to mitigate the adverse effects of technology in our lives and be its master rather than its slave   Show notes: Adam’s website: www.adamalterauthor.com   Adam’s Twitter: @adamleealter Adam’s books:  Irresistible: https://amzn.to/2wYqfxl Drunk Tank Pink: https://amzn.to/2QhEXbG Adam’s TED talk: www.ted.com/talks/adam_alter_why_our_screens_make_us_less_happy Our new Future Squared Facebook group: www.facebook.com/futuresquaredpodcast Kevin Kelly on Future Squared: www.futuresquared.xyz/podcast/episode-161-kevin-kelly-on-the-inevitable Bradley Stulberg on Future Squared: www.futuresquared.xyz/podcast/episode-175-peak-performance-with-brad-stulberg   Listen on iTunes @ goo.gl/sMnEa0 Listen on Stitcher @ www.stitcher.com/podcast/future Listen on Google Play @  bit.ly/FSGoog If you've got any questions on this podcast feel free to send an email to steve@collectivecamp.us or tweet me on Twitter @steveglaveski or @future_squared Follow me on Instagram: @thesteveglaveski Like us? It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating. To sign up to our mailing list head to www.futuresquared.xyz For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecamp.us GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack   Hosted on Acast. See acast.com/privacy for more information.

80:20 should be nothing new to listeners of Future Squared but breaking it down in order to identify and leverage your highest value customers to dramatically grow your business might be. --- Listen on iTunes @ goo.gl/sMnEa0  Listen on Stitcher @ www.stitcher.com/podcast/future  Listen on Google Play @  bit.ly/FSGoog  ‍ If you've got any questions on this podcast feel free to send an email to steve@collectivecamp.us or tweet me on Twitter @steveglaveski or @future_squared  Follow me on Instagram: @thesteveglaveski Like us?  ‍ It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating.  ‍ To sign up to our mailing list head to www.futuresquared.xyz  For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecamp.us GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack   Hosted on Acast. See acast.com/privacy for more information.

In this episode of Future Squared, we welcome back Sean and Shay from Collective Campus to talk about our musings, ponderings and predictions for 2018 when it comes to technology and innovation.   Topics discussed: Blockchain, cryptocurrencies and ICOs AI and automation Autonomous and electric vehicles Augmented and virtual reality Ride sharing Net neutrality Smart devices and home assistants Technology addiction Privacy   Listen on iTunes @ goo.gl/sMnEa0 Listen on Stitcher @ www.stitcher.com/podcast/future Listen on Google Play @  bit.ly/FSGoog If you've got any questions on this podcast feel free to send an email to steve@collectivecamp.us or tweet me on Twitter @steveglaveski or @future_squared Follow me on Instagram: @thesteveglaveski Like us? It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating. To sign up to our mailing list head to www.futuresquared.xyz For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecamp.us GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack   Hosted on Acast. See acast.com/privacy for more information.

Welcome back for another big year of Future Squared and a very happy new year to you, I hope that this year brings you prosperity, growth, fullfillment and fun both in your professional and personal life! In the very first instalment of Fast Fix Friday for the year, I thought it would make sense to talk about your goals for the year - not only how to set them but some things you might want to put into place to help you achieve them! We’ve all made resolutions, or quote unquote committed to achieving certain goals in the past, but often fallen short - I’ve talked about cognitive biases in previous episodes of the show, and the optimist illusion, which bitcoin and cryptocurrency expert Andreas Antonopolous reminded us of in episode #167, often lulls us into thinking we’ll achieve said goals and therefore we rely too much on willpower, which oftentimes, especially when there’s so many other things going on in our lives, simply isn’t enough. In this episode, I talk setting goals and putting in place measures of accountability and creating the right environment to help you achieve them! Listen on iTunes @ goo.gl/sMnEa0  Listen on Stitcher @ www.stitcher.com/podcast/future  Listen on Google Play @  bit.ly/FSGoog  ‍ If you've got any questions on this podcast feel free to send an email to steve@collectivecamp.us or tweet me on Twitter @steveglaveski or @future_squared  Follow me on Instagram: @thesteveglaveski Like us?  ‍ It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating.  ‍ To sign up to our mailing list head to www.futuresquared.xyz For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecamp.us GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack   Hosted on Acast. See acast.com/privacy for more information.

Welcome back for episode #207 of Future Squared for what is the last instalment of Fast Fix Friday, in fact the last instalment of Future Squared for the year. 2017 was a huge year for the entire team here at Collective Campus. Before I get into this week’s fast fix insights, I’d just like to extend a very warm thank you for listening this year. Without you, this show simply wouldn’t exist because there would be no purpose in it existing. --- “There is nothing worse than doing the wrong things right” - Peter Drucker. In recent times when Eric Ries met with senior executives at Toyota, famed for their lean production system, they echoed Drucker’s words and said “we’ve got a system for efficiently producing widgets but we don’t have a system for deciding what to produce in the first place”. Yes, whatever decision you are making in life it’s important to determine whether you are focusing on the right decision in the first place. Thus is the nature of today's instalment of Fast Fix Friday.  --- Listen on iTunes @ goo.gl/sMnEa0  Listen on Stitcher @ www.stitcher.com/podcast/future  Listen on Google Play @  bit.ly/FSGoog  ‍ If you've got any questions on this podcast feel free to send an email to steve@collectivecamp.us or tweet me on Twitter @steveglaveski or @future_squared Like us?  Follow me on Instagram: @thesteveglaveski ‍ It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating.  ‍ To sign up to our mailing list head to www.futuresquared.xyz For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecamp.us GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack Hosted on Acast. See acast.com/privacy for more information.

Every day we’re tasked with making decisions. Most of the time, these decisions are small (like deciding whether or not to floss today). However, small things done consistently poorly versus consistently well over the long-term can have a devastating impact on where you end up, whether in business or in life. It’s kind of like the power of compound interest. I’m no dentist but it’s pretty common knowledge that if you decide not to floss every single day then you’re staring down the barrel of bleeding gums, halitosis, premature tooth loss and yellow teeth, not to mention the link made between flossing and cancer prevention. Similarly, within the context of the office, if I decide to check my email every 10 minutes it might seem like no big deal. “It only takes a second!” you insist. But if checking my email, every 10 minutes, every single day, means that I’m constantly distracted by responding to other people’s demands on my time, and I never give my brain the space to get into ‘the zone’ and engage in what author Cal Newport calls deep work - which is where most worthwhile work is done - then over the long-term I’m unlikely to move the needle on any significant commercial or creative pursuits. For more on getting into and staying in the zone, check out How To Increase Your Productivity by 500%   Yet, how often do we really think through our decisions as opposed to base them on how we’re feeling in that precise moment, by past experiences, by jumping to conclusions, through groupthink, by choosing whatever decision requires the least thinking or falling victim to one of the other 32 cognitive biases that plague our decision making. In this episode of Fast Fix Friday, I'll provide one way we go about making decisions at Collective Campus, which admittedly, works best when working in a team of at least three trustworthy, radically honest people who have enough experience in said areas to facilitate a constructive process. That’s not to say you can’t use it when making your own decisions. I do all the time (as somebody who suffers from FOMO, has a tendency to chase furry rabbits and struggles with the plethora of choices on a Mexican restaurant menu, I have no choice but to use this method), and it’s a better approach than how I’ve made the majority of decisions in my 34 years on this planet. I’m not suggesting it’s perfect but I’d go as far as saying that it’s better than the way more than 99% of decisions are made based as it aims to mitigate many of those limitations of the mind and of the environment I outlined earlier. This framework tries to strike the fine balance between making sensical, rational decisions and analysis by paralysis, something that a fast moving, fast growing company like ours can ill afford. --- Join the conversation on Facebook: www.facebook.com/groups/futuresquared/where you can discuss episodes, request guests, propose questions for forthcoming guests and access exclusive content and special offers! Listen on iTunes @ goo.gl/sMnEa0 Listen on Spotify @ spoti.fi/2G2QsxV Listen on Stitcher @ www.stitcher.com/podcast/future Listen on Google Play @ bit.ly/FSGoog ‍ If you've got any questions on this podcast feel free to send an email to steve@collectivecamp.us or tweet me on Twitter @steveglaveski or @future_squared Follow me on Instagram: @thesteveglaveski Like us? ‍ It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating. ‍ To sign up to our mailing list head to www.futuresquared.xyz For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecampus.io GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack   Hosted on Acast. See acast.com/privacy for more information.

Tim O’Reilly popularised the terms Open Source and Web 2.0 He is the founder and CEO of O’Reilly Media which delivers online learning, publishes books, runs conferences, urges companies to create more value than they capture, and tries to change the world by spreading and amplifying the knowledge of innovators.Tim has a history of convening conversations that reshape the computer industry. In 1998, he organized the meeting where the term “open source software” was agreed on, and helped the business world understand its importance. In 2004, with the Web 2.0 Summit, he defined how “Web 2.0” represented not only the resurgence of the web after the dot com bust, but a new model for the computer industry, based on big data, collective intelligence, and the internet as a platform. In 2009, with his “Gov 2.0 Summit,” he framed a conversation about the modernization of government technology that has shaped policy and spawned initiatives at the Federal, State, and local level, and around the world. He has now turned his attention to implications of AI, the on-demand economy, and other technologies that are transforming the nature of work and the future shape of the business world. This is the subject of his new book WTF: What’s the Future and Why It’s Up to Us.In addition to his role at O’Reilly Media, Tim is a partner at early stage venture firm O’Reilly AlphaTech Ventures (OATV) and on the boards of Maker Media, Code for America, PeerJ, Civis Analytics, and PopVox. Expect to learn a hell of a lot in today’s conversation and prepare to listen to it multiple times to capture as much value from it as you can. Three key things you will learn: Tim’s views on net neutrality What companies absolutely need to be doing to best prepare for the new economy; and What Tim’s views are on whether the fourth industrial revolution will leave most of us unemployed or not Expect to learn that, and more, in this conversation, with the one and only Tim O’Reilly.   Topics Discussed: The Book: What’s the Future and Why It’s Up To Us Whether companies like Amazon and Facebook are capturing more value than they’re creating and are they becoming dangerously monopolistic Why traditional maps of the world such as financial statements and short-term shareholder value need to be revisited What Tim thinks about the FCC winding back net neutrality What businesses need to think about to map out their business model for the next economy Will technology take our jobs? AI and its impact on humanity Government 2.0   Show Notes: O’Reilly Media: www.oreilly.com Twitter: @timoreilly Tim: http://tim.oreilly.com The book: www.wtfeconomy.com Listen on iTunes @ goo.gl/sMnEa0 Listen on Stitcher @ www.stitcher.com/podcast/future  Listen on Google Play @  bit.ly/FSGoog If you've got any questions on this podcast feel free to send an email to steve@collectivecamp.us or tweet me on Twitter @steveglaveski or @future_squared Follow me on Instagram: @thesteveglaveski Like us? It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating. To sign up to our mailing list head to www.futuresquared.xyz For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecamp.us GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack   Hosted on Acast. See acast.com/privacy for more information.

Collective Campus in its third year now and in that time I’m proud to say that, unlike other consultancies and education providers that have come (and gone already in many cases), we didn’t start out with fundraising as a key priority. It still isn’t. We started by focusing on finding our value proposition and delivering on it in a cashflow positive way. Over the course of the first 18 months we built a seven figure business, then with what was just a team of four (soon to be a team of nine), but the purpose of this blog is not to chest-beat, it is to paint a picture and deliver some important lessons. By not tapping into funding early, we were operating under conditions of serious constraint. Both my co-founder Sean and I didn’t pay ourselves anything in the first 12 months of operating, opting instead for side gigs and part time shows to keep the lights on - literally - and we had to be creative with hiring, incentivisation and marketing - opting for free third party platforms and quid pro quo arrangements where possible. Most of all, we ran countless short and fast experiments across our entire business model - and still do to this very day - across product, service, customer segment, distribution channel, price point, marketing channel, target geography, sales strategy, messaging and so on, in order to land on a model that delivered value to customers and therefore also created monetisable value for us. But because we hadn’t taken on external funding, we had the freedom to try different things and fundamentally decide one day to change the direction of the company entirely by ditching public facing workshops and instead focusing on corporate consulting, training and accelerator programs. There are significant lessons in this not only for startups but also for corporate innovation teams who often seek out funding, way beyond what is necessary - often through business cases - to build and test ideas, when far less would not only suffice but would be far more likely to get people thinking and acting like resource constrained early stage entrepreneurs, and therefore result in a more diligent application of those dollars and a higher likelihood of finding product market fit for new ideas. This isn’t to say that you can’t do that if you take on funding early, but oftentimes, taking on especially large amounts of funding early on can be a curse dressed up as a blessing. In this episode of Fast Fix Friday we unpack the five ways that investment can KILL innovation. --- Listen on iTunes @ goo.gl/sMnEa0 Listen on Stitcher @ www.stitcher.com/podcast/future  Listen on Google Play @  bit.ly/FSGoog If you've got any questions on this podcast feel free to send an email to steve@collectivecamp.us or tweet me on Twitter @steveglaveski or @future_squared Follow me on Instagram: @thesteveglaveski Like us? It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating. To sign up to our mailing list head to www.futuresquared.xyz For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecamp.us GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack   Hosted on Acast. See acast.com/privacy for more information.

Perry Marshall is one of the world's most expensive and sought-after business consultants, endorsed by FORBES, INC Magazine, and the most respected entrepreneurs in the world. Clients in 300 industries seek his capacity to integrate sales, engineering, art and psychology. He founded the $5 million Evolution 2.0 Prize, staffed by judges from Harvard, Oxford and MIT. The prize aims to solve one of the leading mysteries in science.   His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry. Techniques he pioneered are best practices today. More recently, he's turned "80/20" into a verb. 80/20 is not just a fact *about* your business, it's an action you take *on* your business. His works include the world's most popular book on web advertising, Ultimate Guide to Google AdWords, 80/20 Sales & Marketing; Ultimate Guide to Facebook Advertising and Ultimate Guide to Local Business Marketing. These are textbooks at a number of universities. Direct Marketing maverick Dan Kennedy says, “If you don’t know who Perry Marshall is — unforgivable. Perry’s an honest man in a field rife with charlatans.” He wrote Industrial Ethernet, and his book Evolution 2.0: Breaking the Deadlock Between Darwin and Design applies his digital expertise to science's most debated question. I started off with every intention of exploring Perry’s books on Facebook and Google advertising but we quickly went off on a number of otherwise rewarding tangents as you’ll discover.   We explored: The blurring of the lines between sales and marketing Why a little bit better or a little bit cheaper is a fatal combination The number one question that we, as human beings, should be asking How startups often try to scale prematurely before finding product market fit; and How to unlock the  different emotional hooks and motivations for buying You’ll learn that and much more in today’s conversation with the one and only Perry Marshall.   Topics discussed: Inbound lead generation and direct marketing How Facebook has finally got its act together as a marketing platform Why you shouldn’t quote and what to do instead Why the problem you’re solving usually isn’t the problem at all The person asking good questions is usually in the lead Why a little bit better or a little bit cheaper is a fatal combination Why you need to be “500%” better and what that means Underserved and over-served markets Why we over-estimate what we can do in 6 months and underestimate what we can do in 6 years How most people are doing social media wrong The value of AB testing across many potential variables and assumptions Unlocking different emotional hooks and motivations for buying The blurring of the lines between sales and marketing How to maintain cadence of a fast moving, experiment driven sales and marketing team in a departmentally silo’d large organisation The power of osmotic communication Why understanding where information comes from is critical Most people just solve the problems they know they can solve Why we should be asking questions like “what is the problem nobody thinks anybody can solve?” The US$5M Evolution 2.0 Prize   Show Notes: Get Perry’s books:  Ultimate Guide to Google AdWords: https://amzn.to/2Qly0WY Ultimate Guide to Facebook Advertising: https://amzn.to/2oXGEOX 80/20 Sales and Marketing: https://amzn.to/2x5wcss Evolution 2.0: https://amzn.to/2NAISBR Ultimate Guide to Local Business Marketing: https://amzn.to/2Qm4SPp Web: Perrymarshall.com Twitter: @perrymarshall Web: Perrymarshall.com/8020 Listen on iTunes @ goo.gl/sMnEa0 Listen on Stitcher @ www.stitcher.com/podcast/future  Listen on Google Play @  bit.ly/FSGoog If you've got any questions on this podcast feel free to send an email to steve@collectivecamp.us or tweet me on Twitter @steveglaveski or @future_squared Follow me on Instagram: @thesteveglaveski Like us? It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating. To sign up to our mailing list head to www.futuresquared.xyz For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecamp.us GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack   Hosted on Acast. See acast.com/privacy for more information.