No Hacks: Optimising the Web for AI Agents

In today’s episode, we’re gonna talk about landing pages. Do you need one? How do you make it effective? And Is there a formula to make sure you get the highest conversions? We’ll break this down for you and cover the elements of a landing page and how to optimize it so they don’t suck. We will also go through a live landing page assessment so make sure to listen until the end. Links in this episode:https://www.leadpages.com/https://unbounce.com/https://instapage.com/https://www.rev.com/transcriptionhttps://www.hotjar.com/https://developers.google.com/speed/pagespeed/insights/If you learned something new today, it’d be great if you left us a review.---If you want to go deeper on this, I write about it weekly at No Hacks Substack. Subscribe!

Today’s episode is going to be about conversion rate optimization or CRO. Specifically, what do you need to do before starting a CRO project. We cover:Steps you need to do before starting any testKPIs to considerTools you can useWhy you should be thinking about CRO even before launching a siteLinks in this episode:https://analytics.google.com/analytics/web/https://www.hotjar.com/https://marketingplatform.google.com/about/optimize/https://www.optimizely.com/If you learned something new today, it’d be great if you left us a review.---If you want to go deeper on this, I write about it weekly at No Hacks Substack. Subscribe!

In this episode, we will do an in-depth discussion on copywriting, how it’s different from content marketing and why it’s the number #1 skill to learn for 2021. Catherine dives into why writing for engagement matters and how copywriting differs from:Content marketingSEO contentCROLinks from today’s episode:https://goodr.com/https://wynter.com/https://www.verygoodcopy.com/https://buildingastorybrand.com/https://lawsofcopywriting.com/If you learned something new today, it’d be great if you left us a review.---If you want to go deeper on this, I write about it weekly at No Hacks Substack. Subscribe!

In this episode, we’re gonna talk about Google’s upcoming Page Experience update which is happening in May 2021. Slobodan breaks down what Core Web Vitals means for your website and how to prepare for it.We’re covering the key elements of Core Web Vitals:Largest Contentful Paint (LCP)First Input Delay (FID)Cumulative Layout Shift (CLS)It may sound complicated, but it really is about three things: how long it takes to display important content, how interactive the page is while it loads, and how stable the layout is during page load. Links from today’s episode:https://developers.google.com/speed/pagespeed/insights/https://search.google.com/search-consolehttps://developers.google.com/web/tools/lighthousehttps://web.dev/fast/https://webpagetest.org/https://developers.google.com/web/tools/chrome-devtools/networkIf you learned something new today, it’d be great if you left us a review.---If you want to go deeper on this, I write about it weekly at No Hacks Substack. Subscribe!