No Hacks: The Mindset Behind Digital Optimization and Growth cover image

No Hacks: The Mindset Behind Digital Optimization and Growth

Latest episodes

undefined
Feb 20, 2021 • 27min

Everything You Need to Do Before You Can Run an A/B Test

Today’s episode is going to be about conversion rate optimization or CRO. Specifically, what do you need to do before starting a CRO project. We cover:Steps you need to do before starting any testKPIs to considerTools you can useWhy you should be thinking about CRO even before launching a siteLinks in this episode:https://analytics.google.com/analytics/web/https://www.hotjar.com/https://marketingplatform.google.com/about/optimize/https://www.optimizely.com/If you learned something new today, it’d be great if you left us a review.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram
undefined
Feb 19, 2021 • 20min

Why Copywriting is the #1 Skill to Learn in 2021

In this episode, we will do an in-depth discussion on copywriting, how it’s different from content marketing and why it’s the number #1 skill to learn for 2021. Catherine dives into why writing for engagement matters and how copywriting differs from:Content marketingSEO contentCROLinks from today’s episode:https://goodr.com/https://wynter.com/https://www.verygoodcopy.com/https://buildingastorybrand.com/https://lawsofcopywriting.com/If you learned something new today, it’d be great if you left us a review.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram
undefined
Feb 18, 2021 • 42min

Core Web Vitals: What They Are and Why They Matter

In this episode, we’re gonna talk about Google’s upcoming Page Experience update which is happening in May 2021. Slobodan breaks down what Core Web Vitals means for your website and how to prepare for it.We’re covering the key elements of Core Web Vitals:Largest Contentful Paint (LCP)First Input Delay (FID)Cumulative Layout Shift (CLS)It may sound complicated, but it really is about three things: how long it takes to display important content, how interactive the page is while it loads, and how stable the layout is during page load. Links from today’s episode:https://developers.google.com/speed/pagespeed/insights/https://search.google.com/search-consolehttps://developers.google.com/web/tools/lighthousehttps://web.dev/fast/https://webpagetest.org/https://developers.google.com/web/tools/chrome-devtools/networkIf you learned something new today, it’d be great if you left us a review.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app