Everything You Need to Do Before You Can Run an A/B Test

Today’s episode is going to be about conversion rate optimization or CRO. Specifically, what do you need to do before starting a CRO project. We cover:

• Steps you need to do before starting any test
• KPIs to consider
• Tools you can use
• Why you should be thinking about CRO even before launching a site

Links in this episode:

• https://analytics.google.com/analytics/web/
• https://www.hotjar.com/
• https://marketingplatform.google.com/about/optimize/
• https://www.optimizely.com/

If you learned something new today, it’d be great if you left us a review.

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