No Hacks: Future-proofing your career in the age of AI

Jason Greenwood is the founder of Greenwood Consulting. He has over 20+ years experience in the eCommerce industry. In this episode, we talked about why B2B eCommerce is currently the 'dark horse' of the eCommerce world  and why DTC brands need them. Links in the episode:Jason Greenwood's LinkedInGreenwood ConsultingThe E-commerce Edge PodcastIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!

Welcome to No Hacks Show, a weekly podcast where we are joined by smart guests to discuss many different ways you can optimize your online presence. Joining us today to talk about personalisation is David Mannheim. David is:Founder at Made with Intent - the customer intent platformAuthor (currently writing) of The Person in PersonalisationIn this episode, we discussed:Disney parks!What personalisation is, and what it isn’tHow smaller brands can start doing itThe future of personalisationAI! It's 2023, after allAnd much more! If you're new to the show, please subscribe, rate, and share, and check out the YouTube channel as well - https://www.youtube.com/@NoHacksShow)Episode links:https://www.linkedin.com/in/davidleemannheim/https://www.madewithintent.ai/---If you enjoyed the episode, please share it with a friend!

Welcome to No Hacks Show, a weekly podcast in which your hosts talk to smart guests about the many ways you can optimize your online presence. Our guest today is Natalie Thomas - director of CRO and UX strategy at The Good. Natalie leads a diverse team to discover untapped opportunities, marry visitor goals to business objectives, and improve KPIs for brands big and small. In this episode, we discussed industry benchmarks and why you shouldn't rely on them when making business decisions. Listen to the episode to learn about:comparing your conversion rate to your benchmarks from the pastcomparing the change in a metric over time to your competitorsthe questions you can ask that will give you a deeper understanding of your organization’s performance, help you learn more from your customers, and shed some light on what to do to move forwardAnd much more! If you're new to the show, please subscribe, rate, and share, and check out the YouTube channel as well - https://www.youtube.com/@NoHacksShow)Episode links:https://thegood.com/insights/ecommerce-benchmarks/https://www.linkedin.com/in/natalieathomas/---If you enjoyed the episode, please share it with a friend!

Kate Cook is an Analytics Translator & Marketing Strategist. She heads the Analytics team at The Lumery and the gal behind attribution gal. In this episode, we talked about the looming GA4 apocalypse on July 1 2023 and provided a survival kit of great resources to keep you afloat during this transition. Don’t miss this episode! Helpful links below.Links in the episode:GA4 Migration ChecklistBig Query Session Dimensions & Metrics UA vs GA4 Comparing MetricsJuliana JacksonCharles FarinaKate Cook’s LinkedInKate’s NewsletterThe LumeryIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!

Welcome to No Hacks Show, a weekly podcast in which we talk to smart guests about the many ways you can optimize your online presence. Today's guest is Eli Schwartz! Eli is a growth advisor who worked with companies like WordPress, Tinder, Coinbase, Mixpanel - to name a few, book and course author, conference speaker, co-host of the Contrarian Marketing podcast… and a lot more.Listen to learn why SEO is never going to die, if SEO is the right investment for every business, why SEO is a 12-18 month investment, and a lot more. If you're a CRO/experimentation practitioner listening to the podcast - you will love Eli (author of Product-Led SEO book). If you're an SEO human, you probably already do :)Episode links:Eli's LinkedInEli's websiteProduct-Led SEO book on Amazon---If you enjoyed the episode, please share it with a friend!

Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. We had Kasey Luck, a CXL instructor and founder of Luck & Co Agency. They help 7 and 8-figure e-commerce brands maximize their email & SMS revenue. In this episode, Cath and Kasey talked about hyper-segmentation in emails, why it can potentially hurt you in the long run, and what you should do instead. Links mentioned in the episode:Luck & Co AgencyKasey Luck's LinkedInKasey's Youtube ChannelIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!

Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. In this episode, we talked to Paul Wilkins, co-founder and Head of Strategy at Conversio, and Devon Boyd, channels and Alliances Director at AB Tasty. Check out the episode if you want to learn how you can use experimentation to improve every single thing about your website, not just the conversion rate.This episode was done in partnership with Experimentation Elite - The UK's only conference & awards dedicated to CRO & Experimentation.Experimentation Elite will be held in London, on June 28th, you can find more information about the event at experimentationelite.com. So go to experimentationelite.com, be blown away by the incredible list of speakers they’ve put together, and sign up for the event.Episode links:Paul's LinkedInDevon's LinkedInConversioAB TastyExperimentation Elite---If you enjoyed the episode, please share it with a friend!

Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. In this episode, we talked to the faces, and voices behind the How Shoppers Think YouTube channel, Lorenzo Carreri and Rishi Rawat, and we talked about distractions.Check out the episode to learn why Amazon can get away with busy product page designs, how to approach pages full of distraction, attention tax, and much more.Links in the episode:Rishi's LinkedInLorenzo's LinkedInHow Shoppers Think YouTube channelHow Distractions On An eCommerce Website Can Seriously Hurt Sales video---If you enjoyed the episode, please share it with a friend!

Adam Kitchen is the co-founder of Magnet Monster. He’s created retention strategies for over 150 ecommerce brands on Klaviyo. In this episode, we talked about customer retention, why the first 30 days post purchase is crucial and how you can maximize traffic thru email.Links in the episode:Magnet Monster NewsletterAdam Kitchen LinkedInAdam Kitchen TwitterEp 57: Email Marketing in a Privacy-oriented WorldIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!

Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. In this episode, we discussed cognitive biases with Kenda Macdonald, CEO of Automation Ninjas. Check out the episode if you want to learn how to spot and combat cognitive biases before they kill your conversions.This episode was done in partnership with Experimentation Elite - The UK's only conference & awards dedicated to CRO & Experimentation.Experimentation Elite will be held in London, on June 28th, you can find more information about the event at experimentationelite.com. So go to experimentationelite.com, be blown away by the incredible list of speakers they’ve put together, and sign up for the event.Links:Kenda on LinkedInAutomation NinjasExperimentation Elite---If you enjoyed the episode, please share it with a friend!