No Hacks: Optimising the Web for AI Agents

Welcome to No Hacks Show, a weekly podcast in which smart guests talk about how you can optimize your online presence. My guest today is David Tao, co-founder and CEO of BarBend. David is a veteran of the health & fitness industry, with nearly a decade of experience building and running editorial teams in the space. Stay tuned to learn all you need to know about creating something a big brand from scratch, by using the power of great content.Episode links:David's LinkedInBarBend---If you want to go deeper on this, I write about it weekly at No Hacks Substack. Subscribe!

Welcome to No Hacks Show, a weekly podcast in which smart guests talk about how you can optimize your online presence. If you are:A digital marketing professional wondering how this new form of computing will change your jobA marketing manager or director looking for ways to leverage these new tools in your organizationOr a marketing agency owner wondering what is going to happen to your business modelThis episode is for you!Our guest today is Jim Sterne, consultant, co-founder of the Digital Analytics Association, founder of Marketing Analytics Summit, and author of Artificial Intelligence for Marketing: Practical Application.Jim talked about how marketers can use generative AI to make their lives easier. We covered everything from the impact of Large Language Models (ChatGPT, Claude, Cohere) on computing, to experimentation, analytics, and so on.This episode is done as part of our partnership with Experimentation Elite - The UK's premier Experimentation and Conversion Rate Optimisation event on December 7th in London, UK, with three incredible workshops happening the day before, on December 6th.https://experimentationelite.com/---If you want to go deeper on this, I write about it weekly at No Hacks Substack. Subscribe!

Welcome to No Hacks Show, a weekly podcast in which smart guests talk about the many ways you can optimize your online presence. This episode is all about email marketing, more specifically about designing an efficient onboarding email series.Our guest for this episode was Vassilena Valchanova - Digital Marketing Strategist, Trainer & Speaker, and someone you definitely should follow on LinkedIn for daily tips on copywriting, branding, digital strategy, content marketing, and so on.Check out the episode to learn about when you should start planning an onboarding series, the best tools for creating an onboard series, how to plan an onboarding series and how to measure the success of one.Links mentioned in the episode:Vassilena's LinkedInContent Plan and Brand Messaging course! Don't forget your discount code: NOHACKS---If you want to go deeper on this, I write about it weekly at No Hacks Substack. Subscribe!

Welcome to No Hacks Show, a weekly podcast in which we talk to smart guests about the many ways you can optimize your online presence. My guest today is Samuel Larsen and we are about to discuss loyalty programs and how you can use them to boost your ecommerce business.Samuel is the founder of CRO Gurus - a conversion optimization agency where he optimizes ecommerce storefronts and squeezes more profit from their clients’ current traffic.Check out the episode to learn all you need about e-commerce loyalty programs, including, but not limited to:Different types of loyalty programsWho should (and shouldn't) have a loyalty programDifference between off-the-shelf solutions and custom-made onesEpisode links:Using VIP & Loyalty Programs to Skyrocket Your Customer Lifetime ValueSamuel's LinkedInCRO Gurus - Sell More Online---If you want to go deeper on this, I write about it weekly at No Hacks Substack. Subscribe!

Joe Glover is a marketer turned community leader. He founded the Marketing Meetup in 2016 which has now grown into a community of 42000 marketers around the world. The Marketing Meetup hosts positively lovely events with the mission of helping as many marketers as possible. In this episode, we talked about the role of communities in marketing.  How he grew The Marketing Meetup and what can brands learn from this journey.Links in the episode:The Marketing MeetupE-commerce DayJoe Glover's LinkedInIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you want to go deeper on this, I write about it weekly at No Hacks Substack. Subscribe!

Neal Goyal, is a DTC Coach for $50m+ Brands. He is the Team Lead and a Strategic Account Executive at Tapcart where he helps Enterprise DTC brands on Shopify Plus solve challenges with conversions, retention, CX, customer acquisition, and engagement.In this episode we’re talking about mobile. Can you claim you’re truly omnichannel if you don’t have a mobile app? Is it worth investing given the move to privacy and high friction for customers?Links in the episode:Neal Goyal's LinkedInTapcartIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you want to go deeper on this, I write about it weekly at No Hacks Substack. Subscribe!

Jason Greenwood is the founder of Greenwood Consulting. He has over 20+ years experience in the eCommerce industry. In this episode, we talked about why B2B eCommerce is currently the 'dark horse' of the eCommerce world  and why DTC brands need them. Links in the episode:Jason Greenwood's LinkedInGreenwood ConsultingThe E-commerce Edge PodcastIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you want to go deeper on this, I write about it weekly at No Hacks Substack. Subscribe!

Welcome to No Hacks Show, a weekly podcast where we are joined by smart guests to discuss many different ways you can optimize your online presence. Joining us today to talk about personalisation is David Mannheim. David is:Founder at Made with Intent - the customer intent platformAuthor (currently writing) of The Person in PersonalisationIn this episode, we discussed:Disney parks!What personalisation is, and what it isn’tHow smaller brands can start doing itThe future of personalisationAI! It's 2023, after allAnd much more! If you're new to the show, please subscribe, rate, and share, and check out the YouTube channel as well - https://www.youtube.com/@NoHacksShow)Episode links:https://www.linkedin.com/in/davidleemannheim/https://www.madewithintent.ai/---If you want to go deeper on this, I write about it weekly at No Hacks Substack. Subscribe!

Welcome to No Hacks Show, a weekly podcast in which your hosts talk to smart guests about the many ways you can optimize your online presence. Our guest today is Natalie Thomas - director of CRO and UX strategy at The Good. Natalie leads a diverse team to discover untapped opportunities, marry visitor goals to business objectives, and improve KPIs for brands big and small. In this episode, we discussed industry benchmarks and why you shouldn't rely on them when making business decisions. Listen to the episode to learn about:comparing your conversion rate to your benchmarks from the pastcomparing the change in a metric over time to your competitorsthe questions you can ask that will give you a deeper understanding of your organization’s performance, help you learn more from your customers, and shed some light on what to do to move forwardAnd much more! If you're new to the show, please subscribe, rate, and share, and check out the YouTube channel as well - https://www.youtube.com/@NoHacksShow)Episode links:https://thegood.com/insights/ecommerce-benchmarks/https://www.linkedin.com/in/natalieathomas/---If you want to go deeper on this, I write about it weekly at No Hacks Substack. Subscribe!

Kate Cook is an Analytics Translator & Marketing Strategist. She heads the Analytics team at The Lumery and the gal behind attribution gal. In this episode, we talked about the looming GA4 apocalypse on July 1 2023 and provided a survival kit of great resources to keep you afloat during this transition. Don’t miss this episode! Helpful links below.Links in the episode:GA4 Migration ChecklistBig Query Session Dimensions & Metrics UA vs GA4 Comparing MetricsJuliana JacksonCharles FarinaKate Cook’s LinkedInKate’s NewsletterThe LumeryIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you want to go deeper on this, I write about it weekly at No Hacks Substack. Subscribe!