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No Hacks: The Mindset Behind Digital Optimization and Growth

Latest episodes

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May 31, 2023 • 30min

The Case of Hypersegmentation in Email with Kasey Luck

Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. We had Kasey Luck, a CXL instructor and founder of Luck & Co Agency. They help 7 and 8-figure e-commerce brands maximize their email & SMS revenue. In this episode, Cath and Kasey talked about hyper-segmentation in emails, why it can potentially hurt you in the long run, and what you should do instead. Links mentioned in the episode:Luck & Co AgencyKasey Luck's LinkedInKasey's Youtube ChannelIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram
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May 24, 2023 • 29min

Using Experimentation to Optimize More than Just Conversion Rate with Paul Wilkins and Devon Boyd

Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. In this episode, we talked to Paul Wilkins, co-founder and Head of Strategy at Conversio, and Devon Boyd, channels and Alliances Director at AB Tasty. Check out the episode if you want to learn how you can use experimentation to improve every single thing about your website, not just the conversion rate.This episode was done in partnership with Experimentation Elite - The UK's only conference & awards dedicated to CRO & Experimentation.Experimentation Elite will be held in London, on June 28th, you can find more information about the event at experimentationelite.com. So go to experimentationelite.com, be blown away by the incredible list of speakers they’ve put together, and sign up for the event.Episode links:Paul's LinkedInDevon's LinkedInConversioAB TastyExperimentation Elite---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram
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May 17, 2023 • 29min

Attention Tax with Rishi Rawat and Lorenzo Carreri

Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. In this episode, we talked to the faces, and voices behind the How Shoppers Think YouTube channel, Lorenzo Carreri and Rishi Rawat, and we talked about distractions.Check out the episode to learn why Amazon can get away with busy product page designs, how to approach pages full of distraction, attention tax, and much more.Links in the episode:Rishi's LinkedInLorenzo's LinkedInHow Shoppers Think YouTube channelHow Distractions On An eCommerce Website Can Seriously Hurt Sales video---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram
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May 10, 2023 • 22min

Maximising Traffic Through Retention Strategies with Adam Kitchen

Adam Kitchen is the co-founder of Magnet Monster. He’s created retention strategies for over 150 ecommerce brands on Klaviyo. In this episode, we talked about customer retention, why the first 30 days post purchase is crucial and how you can maximize traffic thru email.Links in the episode:Magnet Monster NewsletterAdam Kitchen LinkedInAdam Kitchen TwitterEp 57: Email Marketing in a Privacy-oriented WorldIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram
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May 3, 2023 • 27min

Conscious Conversions with Kenda Macdonald

Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. In this episode, we discussed cognitive biases with Kenda Macdonald, CEO of Automation Ninjas. Check out the episode if you want to learn how to spot and combat cognitive biases before they kill your conversions.This episode was done in partnership with Experimentation Elite - The UK's only conference & awards dedicated to CRO & Experimentation.Experimentation Elite will be held in London, on June 28th, you can find more information about the event at experimentationelite.com. So go to experimentationelite.com, be blown away by the incredible list of speakers they’ve put together, and sign up for the event.Links:Kenda on LinkedInAutomation NinjasExperimentation Elite---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram
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Apr 26, 2023 • 34min

Building New Media with Juan Mendoza

Juan Mendoza is the author of The Martech Weekly and host of Making Sense of Martech podcast. In this episode, Juan shares his journey from building his newsletter slowly to taking the leap from being employed to going full-time on The Martech Weekly.Links in the episode:The Martech WeeklyMaking Sense of Martech PodcastJuan Mendoza’s LinkedInEp. 64 Marketing Attribution FantasyIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram
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Apr 19, 2023 • 25min

Moving From Dark to Fair Patterns With Marie Potel-Saville

Marie Potel-Saville is the Founder of Amurabi, a legal innovation studio which was recently awarded the "Most Innovative Privacy Project 2022" by the IAPP and W@Privacy. In this episode, we talked about misleading practices online, defining what dark patterns are and how we can move the dark to fair patterns.Links:Marie Potel-Saville LinkedInFair PatternsAmurabiDeceptive PatternsIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram
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Apr 12, 2023 • 29min

Urgency in E-commerce with Peter Gardner

Our guest in this episode is Peter Gardner, co-founder of Blend Commerce, a Shopify Plus agency, and he is joining us to tell you all you need to know about the urgency in e-commerce.If you want to learn about:What is the worst way to create urgency in an e-commerce websiteThe restaurant tactic for creating urgency and how it translates to e-commerceTop three tactics for creating urgency for e-commerce websites Then check out the episode, then please consider rating, reviewing, and sharing it with someone you think might find it as helpful as you did.Links:Peter's LinkedIn profileBlend Commerce---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram
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Apr 5, 2023 • 50min

Web Accessibility with Abi Hough and Charles Meaden

In this episode, we had not one, but two guests with us, telling you all you need to know about web accessibility. And they not only tell you about it but make you care about it as well.Learn what web accessibility is, who benefits from it, how to assess your website, how to use analytics to find accessibility issues, why gov.uk is the best website in the world and a bunch of other things from our guests:Abi Hough - Director ar UU3 Limited, an optimization agencyCharles Meaden - founder of Digital Nation, a digital marketing agencyLinks from this episode:Abi on LinkedInCharles in LinkedInUU3 LimitedDigital Nationweb.dev accessibility guidegov.uk stats (Twitter thread)---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram
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Mar 29, 2023 • 38min

Demand Generation with Nemanja Zivkovic

Our guest today is Nemanja Zivkovic, CEO and founder of Funky Marketing - a B2B marketing agency, and host of Funky Marketing Show - a podcast where he talks to “all those people that are doing the good job for good people”.He’s with us today to talk about demand generation, so if you’re into making more money online - I STRONGLY recommend sticking around and listening to what Nemanja has to say.Links in the episode:Funky MarketingNemanja's LinkedIn---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

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