No Hacks: Future-proofing your career in the age of AI

Juan Mendoza is the author of The Martech Weekly and host of Making Sense of Martech podcast. In this episode, Juan shares his journey from building his newsletter slowly to taking the leap from being employed to going full-time on The Martech Weekly.Links in the episode:The Martech WeeklyMaking Sense of Martech PodcastJuan Mendoza’s LinkedInEp. 64 Marketing Attribution FantasyIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!

Marie Potel-Saville is the Founder of Amurabi, a legal innovation studio which was recently awarded the "Most Innovative Privacy Project 2022" by the IAPP and W@Privacy. In this episode, we talked about misleading practices online, defining what dark patterns are and how we can move the dark to fair patterns.Links:Marie Potel-Saville LinkedInFair PatternsAmurabiDeceptive PatternsIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!

Our guest in this episode is Peter Gardner, co-founder of Blend Commerce, a Shopify Plus agency, and he is joining us to tell you all you need to know about the urgency in e-commerce.If you want to learn about:What is the worst way to create urgency in an e-commerce websiteThe restaurant tactic for creating urgency and how it translates to e-commerceTop three tactics for creating urgency for e-commerce websites Then check out the episode, then please consider rating, reviewing, and sharing it with someone you think might find it as helpful as you did.Links:Peter's LinkedIn profileBlend Commerce---If you enjoyed the episode, please share it with a friend!

In this episode, we had not one, but two guests with us, telling you all you need to know about web accessibility. And they not only tell you about it but make you care about it as well.Learn what web accessibility is, who benefits from it, how to assess your website, how to use analytics to find accessibility issues, why gov.uk is the best website in the world and a bunch of other things from our guests:Abi Hough - Director ar UU3 Limited, an optimization agencyCharles Meaden - founder of Digital Nation, a digital marketing agencyLinks from this episode:Abi on LinkedInCharles in LinkedInUU3 LimitedDigital Nationweb.dev accessibility guidegov.uk stats (Twitter thread)---If you enjoyed the episode, please share it with a friend!

Our guest today is Nemanja Zivkovic, CEO and founder of Funky Marketing - a B2B marketing agency, and host of Funky Marketing Show - a podcast where he talks to “all those people that are doing the good job for good people”.He’s with us today to talk about demand generation, so if you’re into making more money online - I STRONGLY recommend sticking around and listening to what Nemanja has to say.Links in the episode:Funky MarketingNemanja's LinkedIn---If you enjoyed the episode, please share it with a friend!

Siobhan Solberg is a musician/football fanatic turned protector of privacy and founder of measurement and optimization agency, Raze Marketing. She also hosts Marketing Unfucked and has been a speaker most recently at the Superweek, The Copywriter Club and more. In this episode, we talk about Privacy.  As marketers, we know we need to comply and tick off privacy checklists. But is compliance enough?  We know marketing needs privacy but does privacy also need marketing?Links in the episode:Raze MarketingSiobhan Solberg LinkedInSiobhan's WebsiteIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!

The clock is ticking on Universal Analytics, with only a few months left to "migrate" to Google Analytics 4 the time to act is NOW.In this episode, you’ll hear all you need to know about migrating from UA to GA4 from the expert: Julius Fedorovicius - founder of analyticsmania.com, Google Tag Manager, and Google Analytics enthusiast.Analytics ManiaJulius on LinkedIn---If you enjoyed the episode, please share it with a friend!

Ihor is a CRO/UXO pro who has been in the CRO/UXO field for almost a decade. He co-founded a performance-based CRO agency ConversionRate.Store. This is the first agency that takes commitment to deliver specific uplift in key business metrics for every project it takes on. Ihor led CRO projects for companies like Microsoft, Comodo, Gaiam, Preply, SamCart, CariD, Ukrainian International Airlines, and Depositphotos.He is a regular speaker at marketing conferences and podcasts, and a lecturer of UX, quant analytics, and A/B testing at CRO Academy.Conversion Rate StoreIhor on LinkedIn---If you enjoyed the episode, please share it with a friend!

In this episode, we’re covering a topic that is both very relevant in today’s economic climate and about as evergreen as anything, especially in the world of e-commerce. Customer retention is something that any brand looking for continuous success should invest in, and there’s no better person to talk about it than our guest - Valentin Radu, CEO of Omniconvert.Valentin's LinkedInOmniconvertIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!

We are back with another Helen and Simon episode! In this one, we learn about some of the hottest things in the world of CRO today from our exceptional guests - Helen Wilmott, UX director at dentsu international and Simon Clark, head of CRO and UX at Evolved Search.Tune in to learn about page teardowns, copy testing, copying your competitors, and more!Helen's LinkedInSimon's LinkedInIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!