No Hacks: The Mindset Behind Digital Optimization and Growth

Siobhan Solberg is a musician/football fanatic turned protector of privacy and founder of measurement and optimization agency, Raze Marketing. She also hosts Marketing Unfucked and has been a speaker most recently at the Superweek, The Copywriter Club and more. In this episode, we talk about Privacy.  As marketers, we know we need to comply and tick off privacy checklists. But is compliance enough?  We know marketing needs privacy but does privacy also need marketing?Links in the episode:Raze MarketingSiobhan Solberg LinkedInSiobhan's WebsiteIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

The clock is ticking on Universal Analytics, with only a few months left to "migrate" to Google Analytics 4 the time to act is NOW.In this episode, you’ll hear all you need to know about migrating from UA to GA4 from the expert: Julius Fedorovicius - founder of analyticsmania.com, Google Tag Manager, and Google Analytics enthusiast.Analytics ManiaJulius on LinkedIn---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Ihor is a CRO/UXO pro who has been in the CRO/UXO field for almost a decade. He co-founded a performance-based CRO agency ConversionRate.Store. This is the first agency that takes commitment to deliver specific uplift in key business metrics for every project it takes on. Ihor led CRO projects for companies like Microsoft, Comodo, Gaiam, Preply, SamCart, CariD, Ukrainian International Airlines, and Depositphotos.He is a regular speaker at marketing conferences and podcasts, and a lecturer of UX, quant analytics, and A/B testing at CRO Academy.Conversion Rate StoreIhor on LinkedIn---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

In this episode, we’re covering a topic that is both very relevant in today’s economic climate and about as evergreen as anything, especially in the world of e-commerce. Customer retention is something that any brand looking for continuous success should invest in, and there’s no better person to talk about it than our guest - Valentin Radu, CEO of Omniconvert.Valentin's LinkedInOmniconvertIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

We are back with another Helen and Simon episode! In this one, we learn about some of the hottest things in the world of CRO today from our exceptional guests - Helen Wilmott, UX director at dentsu international and Simon Clark, head of CRO and UX at Evolved Search.Tune in to learn about page teardowns, copy testing, copying your competitors, and more!Helen's LinkedInSimon's LinkedInIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Maeva Cifuentes is the CEO of Flying Cat, an SEO-driven content marketing agency for B2B SaaS companies specializing in martech, salestech and HR tech. In this episode, we’ll talk about how to invest your budget wisely for 2023. SEO as we know is a complicated channel. It’s hard to know where to best place your resources. Maeva shares her framework to help prioritize the right SEO efforts and ignore the rest.Links in the episode:Maeva Cifuentes LinkedInFlyingcat MarketingSEO RoundtableEp 40 The ROI of SEO Driven ContentIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Nick Jordan is the CEO and founder of ContentDistribution, a remote-based content-focused agency. In this episode, we talked about great content - the difference between an empty template and a thriving website. Nick also explained why he thinks everything you know about SEO is a lie.Links in the episode:Workello Content DistributionClusterAISopska salad recipeIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Andra Baragan, conversion rate optimization specialist and founder of Ontrack Digital CRO agency. In this episode, we talk about optimizing your optimization efforts. Is random testing better than no testing? Andra shared what you should be doing instead.Links in the episode:Andra Baragan Linkedin Ontrack AgencyThink Like a CRO ProHeuristic analysis video If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Darshana Patel is the Lead Client Partner at The Lumery and an expert in leveraging personalisation across the customer journey. Kate Cook, aka The Attribution Gal, is the Analytics Lead at The Lumery. In this episode, we discussed the difference between personalisation as a short term lever vs as an organisation wide approach and the common pitfalls to avoid. We all came into conclusion that personalisation is far from being dead, it’s misunderstood. About Lumery:The Lumery is a Marketing & Technology Consultancy bringing clarity to complex. We partner with leading brands across almost every vertical to solve complex business problems through the end-to-end use and understanding of marketing & technology.We’re a group of the most passionate, specialised humans, setting the benchmark of how you get value from Marketing & Technology.  That’s our differentiation – we are constantly striving to find the best way to solve big hairy business problems and that permeates throughout our whole organisation. Links in the episode:Darshana Patel LinkedInKate Cook LinkedInThe LumeryPersonalisation isn't dead  If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Pancho Mendiola is the Chief Flow Charts Officer at SomosMerchants, CEO at e-commerce consulting company VamosOnward, and host of the Convert on Shopify podcast. In this episode, we talked about Shopify e-commerce sales models in B2B, B2C and subscriptions. Links in the episode:https://www.linkedin.com/in/pancho-mendiola-42b790150/https://www.panchomendiola.com/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram