No Hacks: Future-proofing your career in the age of AI

Jonny Longden, Director at Journey Further, discusses breaking out of the CRO pigeonhole and making experimentation more strategic. Topics include the evolution of CRO, creativity with data analytics, Experimentation Elite event, challenges in building experimentation programs, and experimentation-driven web development.

Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences!This is another episode done as part of our partnership with Experimentation Elite.For those who do not know, Experimentation Elite is the UK’s premier Experimentation and Conversion Rate Optimization event happening in London on December 7th, so if you have not done it already - head over to experimentationelite.com and get your ticket today.My guest today is Michael Aagaard, a regular keynote speaker, CRO pro with 15 years of experience, author of the Landing Page Optimization CXL course, and one of the most passionate and enthusiastic people in the CRO industry!We discussed his upcoming Experimentation Elite session, the role psychology and emotions plan in conversion rate optimization, and Michael's vast experience with public speaking. Tune in, enjoy the episode, then please consider rating and reviewing the podcast, subscribing if you haven't already, as well as sharing the episode with others who might find it useful.Episode links:Michael's LinkedInExperimentation Elite---If you enjoyed the episode, please share it with a friend!

On today's episode of nohacks.show, we dove deep with our AI guest into the dynamic world of digital marketing and the role of AI in shaking things up. We unpacked how AI is the ultimate backstage crew, making personalized marketing more than just a name on an email—it's about predictive playlists, tailor-made browsing, and spot-on recommendations, all while balancing the fine line between helpful and heavy-handed. Our AI expert demystified common misconceptions about AI in the industry, from job takeovers to overly complex systems, and highlighted the importance of the human touch in an algorithm-driven landscape. We also tackled the big questions on ethics and privacy, emphasizing transparency, consent, and respect for customer boundaries as AI continues to evolve. Tune in to hear how the future of digital marketing can be both incredibly efficient and warmly personal, thanks to the smart use of AI tools.Yes, AI did write this description :)---If you enjoyed the episode, please share it with a friend!

Welcome to No Hacks Show, a weekly podcast in which smart guests talk about how you can optimize your online presence. My guest today is the co-host of the incredible From A to B podcast - Shiva Manjunath.Those of you who know Shiva also know that he is one of the most unique voices in the world of experimentation (experimentation LinkedIn as he called it), king of CRO memes, and so much more!Tune in and don't forget to also check out Shiva's podcast!Episode links:Shiva's LinkedInFrom A to B podcast---If you enjoyed the episode, please share it with a friend!

Welcome to No Hacks Show, a weekly podcast in which smart guests talk about how you can optimize your online presence. My guest today is David Tao, co-founder and CEO of BarBend. David is a veteran of the health & fitness industry, with nearly a decade of experience building and running editorial teams in the space. Stay tuned to learn all you need to know about creating something a big brand from scratch, by using the power of great content.Episode links:David's LinkedInBarBend---If you enjoyed the episode, please share it with a friend!

Welcome to No Hacks Show, a weekly podcast in which smart guests talk about how you can optimize your online presence. If you are:A digital marketing professional wondering how this new form of computing will change your jobA marketing manager or director looking for ways to leverage these new tools in your organizationOr a marketing agency owner wondering what is going to happen to your business modelThis episode is for you!Our guest today is Jim Sterne, consultant, co-founder of the Digital Analytics Association, founder of Marketing Analytics Summit, and author of Artificial Intelligence for Marketing: Practical Application.Jim talked about how marketers can use generative AI to make their lives easier. We covered everything from the impact of Large Language Models (ChatGPT, Claude, Cohere) on computing, to experimentation, analytics, and so on.This episode is done as part of our partnership with Experimentation Elite - The UK's premier Experimentation and Conversion Rate Optimisation event on December 7th in London, UK, with three incredible workshops happening the day before, on December 6th.https://experimentationelite.com/---If you enjoyed the episode, please share it with a friend!

Welcome to No Hacks Show, a weekly podcast in which smart guests talk about the many ways you can optimize your online presence. This episode is all about email marketing, more specifically about designing an efficient onboarding email series.Our guest for this episode was Vassilena Valchanova - Digital Marketing Strategist, Trainer & Speaker, and someone you definitely should follow on LinkedIn for daily tips on copywriting, branding, digital strategy, content marketing, and so on.Check out the episode to learn about when you should start planning an onboarding series, the best tools for creating an onboard series, how to plan an onboarding series and how to measure the success of one.Links mentioned in the episode:Vassilena's LinkedInContent Plan and Brand Messaging course! Don't forget your discount code: NOHACKS---If you enjoyed the episode, please share it with a friend!

Welcome to No Hacks Show, a weekly podcast in which we talk to smart guests about the many ways you can optimize your online presence. My guest today is Samuel Larsen and we are about to discuss loyalty programs and how you can use them to boost your ecommerce business.Samuel is the founder of CRO Gurus - a conversion optimization agency where he optimizes ecommerce storefronts and squeezes more profit from their clients’ current traffic.Check out the episode to learn all you need about e-commerce loyalty programs, including, but not limited to:Different types of loyalty programsWho should (and shouldn't) have a loyalty programDifference between off-the-shelf solutions and custom-made onesEpisode links:Using VIP & Loyalty Programs to Skyrocket Your Customer Lifetime ValueSamuel's LinkedInCRO Gurus - Sell More Online---If you enjoyed the episode, please share it with a friend!

Joe Glover is a marketer turned community leader. He founded the Marketing Meetup in 2016 which has now grown into a community of 42000 marketers around the world. The Marketing Meetup hosts positively lovely events with the mission of helping as many marketers as possible. In this episode, we talked about the role of communities in marketing.  How he grew The Marketing Meetup and what can brands learn from this journey.Links in the episode:The Marketing MeetupE-commerce DayJoe Glover's LinkedInIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!

Neal Goyal, is a DTC Coach for $50m+ Brands. He is the Team Lead and a Strategic Account Executive at Tapcart where he helps Enterprise DTC brands on Shopify Plus solve challenges with conversions, retention, CX, customer acquisition, and engagement.In this episode we’re talking about mobile. Can you claim you’re truly omnichannel if you don’t have a mobile app? Is it worth investing given the move to privacy and high friction for customers?Links in the episode:Neal Goyal's LinkedInTapcartIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If you enjoyed the episode, please share it with a friend!