The Email Marketing Show

What makes a successful email launch?Well, paying customers of course!When you’re preparing to launch your next course, or brand new product, to your email list you want to make sure there is going to a flood of eager customers chomping at the bit to hit the ‘buy’ button on day one.This episode we’re catching up with copywriter extraordinaire Abraham Kallon to hear about his method for building up desire and curiosity around a launch.Episode Content(2:00) Funny fact with Abraham Khallon(4:33) Building up all the desire for a movie premier style email launch.(6:05) How to create enough buzz and attention to make sales.(7:00) Emails are like short skirts.(8:03) The perfect amount of time to hype up your launch.(9:57) Content that will get mouth’s watering for your offer.(11:45) Stage one of creating desire.(12:21) Stage two of creating desire.(13:42) Taking double opt-in to the next level.(16:21) Things are always changing, so promote it again!(17:54) Summary of the four stages of creating email desire.(21:42) Subject line of the week with Abraham KhallonEpisode Resourceswww.overachievercopy.comThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeHow To Do Better Email Marketing In 2020 – Blog PostINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing content

It’s the question we all ask when we think about our email marketing strategy, is it okay to sell in every email?How do you ensure there’s a really good balance of sales and value in your emails without taking away from your ability to sell?What if we told you that you can use every single email you send as a sales opportunity without being pitchy and p*ssing your list off…This episode we’re going into some of the strategies that we use to make selling with email easy and natural, and at the same time dish out plenty of awesome content for your list to devour.Episode Content(2:48) You’re wasting a huge opportunity!(4:25) Are you pushing people away from you?(5:15) People have a better relationship with a character on tv than they do with you.(6:15) Receiving your emails brightens people’s day!(7:47) Are you ready for your close-up?(10:25) Open a loop in the mind and get people to lean into it.(12:15) Do you have hyper-responders?(13:10) Fancy a cup of tea? Sure, just head down to the butchers 😂(14:16) How to send value in emails 365 days a year, and make people love you.(16:20) You’re my hero!(18:02) Big people up and leverage that for sales content, without being pitchy.(19:40) Turn email content into social engagement, then turn that into sales!(23:42) Listener’s question(27:35) Subject line of the week from Ryan DeissListeners QuestionFor me, curiosity-based subject lines work really well for eCommerce but when trying to nurture and build a genuine relationship with your list would you agree that curiosity-based subject lines are a little bit sneaky, and do more harm than good in the long run?Alex Thompson – ACT CopywritingRob: I actually love really blind curiosity-based subject lines. And I find that generally for opens, clicks, and sales they typically out-perform the really benefit-driven subject lines. For me, if I can use a subject line like ‘Llama for sale’ that gets better reactions, even though the thing in the email is nothing to do with llamas. The truth is because people coming into my list know that my subject lines are going to be a little bit different, and they are going to be a little crude and crazy they come to expect that from me. So, if your style is a little more professional and strait-laced and you suddenly start using whacky curiosity-based subject lines then that may harm your results.Kennedy: I actually prefer to mix it up. One of the things we can all get trapped into is using the same methodology across everything and becoming too formulaic. It is important to learn how to stand out in the inbox, so if you only ever use curiosity-driven subject lines then your list will become blind to them, so it’s important to mix it up. Curiosity is just one tool, and you should be using all the tools in your tool belt.If you have an email marketing question you would love us to answer you can submit it right here.Episode ResourcesThe 4-Day ‘Flash Sale’ Email Campaign7.5 Types Of Email Call To Action You’ll Actually Use – Blog PostThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing contentFacebook Twitter Pinterest LinkedIn 

How should you market yourself during a crisis like COVID-19? What kind of messaging is appropriate?In this special episode of the show, we're joined by 3 of the best marketing minds in the whole of the UK in a frank and open roundtable discussion about what we should be doing in our email marketing during these types of events.Tune in now to learn:How do you 'sell' during a crisis like this?How do you (or should you) create links between crisis and your messaging?What about 'back to normal' or recovery messaging, what does that even look like?

We all love having the opportunity to talk about ourselves, right?Well, what if we told you that telling stories about your everyday life could actually make you sales? Can we get a hell yeah!In fact Kennedy’s current email marketing strategies for one of his businesses is to send daily emails talking about what’s going on in his everyday life, turning his every day experiences and stories into lessons and value.This episode we’re chatting with Roy Furr about how one insane incident in his life changed his entire outlook on email marketing, and made him a bunch of sales.Hit the play button to hear how you can apply these strategies to your own email marketing!

Can you build your email list without throwing loads of money and advertising budget at it?A lot of the list building training out there basically says, in a very convincing way, that you can just throw a few thousand dollars on ads and boom, you’ll have a huge list full of ideal customers.But what if you don’t have a huge ad budget? Can you still build a quality list as a small business?You might think it’s impossible, but we’re here to blow your minds, and reveal how it can be done!Episode Content(0:32) Funny fact(3:19) Show it off! A few kick-ass ways of getting your content in front of other people’s audiences.(4:05) How many times can Kennedy say YouTube channel?(5:00) It’s time for a takeover.(6:30) You’ve got something that their members will love.(8:50) Just ask Quora. No seriously, ask Quora!(10:45) Get involved in the biggest online communities you can.(13:21) Are you a groupie? If not, here’s why you should be.(15:10) TikTok isn’t just for videos of your Gran dancing with the neighbor’s parrot.(17:30) Networking isn’t just about bad coffee and wobbly handshakes, we promise.(19:48) I’ll show you mine if you show me yours!(21:38) Listener’s question.(25:33) Subject line of the week from Scott Oldford.Episode ResourcesThe 4-Day ‘Flash Sale’ Email Campaign7.5 Types Of Email Call To Action You’ll Actually Use – Blog PostThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content

Want to get personal with your email subscribers? Is a personalised email enough, or is there more to it?Whether you’re a usually a social butterfly or a lone wolf, there’s definitely something to be said about making that extra effort and getting more personal with your customers and subscribers.Making that effort with subscribers could turn them into customers (yay) or it could turn one-time customers into raving fans!Joe Fier is with us sharing all his top tips and strategies for building and maintaining amazing relationships with your subscribers – without being clingy!Episode Content(1:45) Funny fact with Joe Fier(3:23) ‘It’s in my DNA’.(5:00) It’s about that deeper connection, like know how they take their coffee deep.(6:18) Email is always the one that kicks it off for us!(7:16) The over-automation of relationships.(8:55) Get personal the Joe Fier way, the strategy he uses to build those relationships.(10:45) How to get the personalisation wheels turning.(13:25) Are you the kind of person who needs to be pulled away from the party?(14:52) IMPORTANT: These are your top targets.(17:00) Just send the damn text!(19:21) Subject line of the week with Joe Fier.Episode ResourcesHustleandflowchart.comFREE Traffic StrategiesLoomAsanaMailplaneBoomerangGmassThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeHow To Do Better Email Marketing In 2020 – Blog PostINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing content

Do you wish you could plan 3 months worth of email content in just one afternoon?It’s the dream, right? And we’re here to make that dream come true, hell yeah!This episode we’re discussing the exact strategy we use in our businesses to successfully plan and create enough email content to keep your subscribers excited for a full 3 months.It does involve some careful planning, thought and effort, but once you figure out the secret sauce you’ll be creating insane email content in your sleep!Episode Content(4:00) Consistency is key! The single most important reason you should be batch producing your content.(6:40) Get shit done! And how to actually do that.(7:42) Which of these two categories do you fit into?(10:00) The exact calendar system we use to organise 3 months’ worth of top content.(11:20) The main reason people cock it up!(12:19) Can you do this if you already have promotions planned? Oh, hell yeah!(15:42) Paint by numbers or email content planning?(18:00) Come up with 30-40 different angles for email content in minutes.(22:18) Listeners question.(25:30) Subject line of the week from Stu McLaren.Episode ResourcesGoogle CalendarWishlist MemberTribe7.5 Types Of Email Call To Action You’ll Actually Use – Blog PostThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content

Would you love to know the perfect email campaign to book the very best top podcast guests to appear on your podcast?Even if you don’t have a podcast, it can sometimes be tough knowing how to do cold email outreach to an expert in your field.There’s a careful balance you need to find between bombarding people with email after email and annoying them, and just not sending enough of the right emails to get on their radar. You need to work out how to send the best emails that will grab people’s attention enough to make them want to work with you.Well, we’ve made it nice and easy for you in this episode where we’re chatting with James Carbary of Sweet Fish Media and finding out how he manages to book top guests for podcasts time and time again.James shares the exact emails he sends, his strategy for finding the decision makers, and his best performing subject line.Episode Content(1:35) Funny fact with James Carbary.(4:11) Why is it so damn hard to get good guests on your podcast?(5:02) Stop chasing influencers!(5:58) Use this trick to find the contact details of your future guests (no stalking allowed 😂).(7:26) Feels a bit too pitchy? Try this.(8:50 )The best kind of rejection.(10:45) The exact email that James sends to book the best podcast guests.(12:35) When should you just give up? And does no really mean no?(16:50) A face will get you further than your name.(20:10) Subject line of the week with James Carbary.Episode ResourcesSweetFishMedia.comBombBombJames’s TwitterJames’s InstagramThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeHow To Do Better Email Marketing In 2020 – Blog PostINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing content

Are you really the best person to be doing your email marketing?When you start a business one of the first things you do is figure out what you’re good at, and what you’re not so good at.So if you absolutely love writing email copy but working out the technical side of things makes you want to put your head in a blender, then that’s okay.If you’re a long-time listener then you’ll know that there’s more to email marketing than just writing emails, and there are plenty of people out there jumping with excitement at the thought of helping you out with the bits that you aren’t keen on, or don’t have the time for.This episode we’re diving into how you can outsource your email marketing, who you should trust with your emails, and the systems to help you along the way.Episode Content(0:35) Funny fact with Rob and Kennedy(2:35) The way we like to make our voices heard.(3:00) The big question you need to ask yourself before going any further.(5:49) If you’re going to outsource your email marketing, you should definitely outsource this bit first.(7:55) Who’s got the final piece of the strategy puzzle?(9:29) The magic of skill transference!(13:42) This could be the thing that motivates you to kick it off.(15:38) Listeners question with @MayKingTea(19:29) Subject line of the week.Episode ResourcesConvertKitInfusionsoftActiveCampaign7.5 Types Of Email Call To Action You’ll Actually Use – Blog PostThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content

Sending email newsletters doesn’t have to be a chore, in fact, we’ve found a way to write email copy that will have your subscribers truly addicted to your emails!If you’ve got a list (little or large) then you’ve got an opportunity to increase engagement, build trust, get clicks, and make sales with every single email you send.We were asked by marketing queen Janet Murray to speak about this exact topic at her live #2020 Sorted event in Nottingham, and now we get to share the recording of that in this episode.So, if you want your subscribers begging you for your next email newsletter instalment then listen to our practical tips and strategies and start implementing them right now.Episode Content(5:21) The secret to fitting email into your marketing strategy.(6:07) The number one method for growing your email list.(7:12) You should never send another email without this one thing!(12:01) Crank up these two elements to get more opens and clicks in your newsletters.(13:41) Personality, personality, personality!(20:30) Seven ways to get people addicted to opening your emails.(25:37) You sell in your emails how often?!(27:04) The one thing you should always do in your emails.(27:47) Your customers are your most important asset, that’s why you should always…(28:17) How to turn your email storytelling into a pitch without p*ssing people off.Episode Resources7.5 Types Of Email Call To Action You’ll Actually Use – Blog PostThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content