The Email Marketing Show

Ever wondered how many people who opt-in for your freebies actually download them? Sure they're on your list, and you're probably sending them broadcast emails, but did they ever actually consume the thing they opted-in for? And are they even interested?There's no point in having people on your list who simply aren't interested in what you're dishing up and who will never EVER buy anything from you.That's where the brilliant idea of behavioural marketing comes in! Instead of just assuming everyone is engaged at the point of opting-in, you can respond to people's behaviours (like opens and clicks) and trigger things off the back of that. That will allow you to make some interesting decisions about what you send them in future emails, or whether to just clean them out from your list!We're here with the brilliant Mike Capuzzi to find out his tips and strategies…Episode Content(5:00) What is behavioural marketing?(6:30) Different types of behavioural marketing and triggers.(7:12) What behavioural marketing looks like in a real email campaign.(10:42) The value of quality over quantity when it comes to your email list.(11:32) How behavioural email marketing helps you clean up your list.(13:41) Using tags to level-up your email segmentation during a download consumption sequence.(15:05) Which parts of an email campaign can behavioural marketing have a big impact on?(17:34) Using surveys and quizzes to boost your behavioural marketing efforts.(18:25) Subject line of the week with Mike Capuzzi.Episode ResourcesTurn Customer Feedback Emails Into Sales [Part 1] – Podcast EpisodeThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeMikeCapuzzi.comCopyDoodlesResponseSuiteINBOX 2020 Event – Buy your ticketDownload The Email Marketers' GamePlanCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content

In Turn Customer Feedback Emails Into Sales [Part 1] we got chatting about something a little different to the usual, instead of talking about the emails you send to your subscribers, we started talking about the emails that they send to you.We quickly realised that we have a ton more to say on the topic and some super practical tips for converting email replies into sales, so we decided to record part 2 – you're welcome!When you send out a broadcast email, or even when a campaign is triggered, and a subscriber replies to your email it can quickly turn into an awkward conversation if you're not sure how you should handle it.It's always nice to build a relationship and deeper connection with your list, I mean we all like making new friends, but what if you could actually turn those conversations into sales?Episode Content(3:24) The reasons why your subscribers and customers might reply to your emails.(5:47) Figuring out why your subscribers might be engaging in conversation.(6:39) The best way to deal with a reply that looks more like a support query.(7:41) What to do when someone replies asking for help or for more information.(8:19) How to look for buying signals in the email reply so that you can move towards a sale.(9:20) What to do if there are no buying signals and how to keep the conversation flowing.(10:16) How to sign-post subscribers to the perfect product for them.(11:40) Encouraging replies as a call to action in your emails.(14:20) How to turn an email complaint into a sales opportunity, in a nice way.(16:19) Handling positive feedback and how to turn that into a social proof opportunity – yay!(18:31) Listeners question submitted by Paul Healey.(22:00) The subject line of the week from Pete Vargas.Every time someone replies to one of your emails it's an opportunity to educate and promote, moving someone further along in their journey to purchasing the perfect product for them, faster!Episode ResourcesTurn Customer Feedback Emails Into Sales [Part 1] – Podcast EpisodeThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content

It’s all well and good sending out single emails to your list, but they’re not going to make much impact unless they’re part of an email campaign. The tricky part is sending out multiple emails without each one being a bland repetition of the previous email in the campaign.There’s not much point in banging your subscribers over the head with the same email every day trying to get them to buy something, it’s just not going to work! That’s why we’ve caught up with Ron Douglas to find out the secret to moving people forward and get them closer to a purchase.

The world of email marketing has almost gone full circle when it comes to email broadcast replies. When we started out in online marketing over ten years ago, you could send a reply to someone’s broadcast email and you would actually get a personal reply back.Then there was the phase when productivity was at the top of everyone’s list and suddenly everyone had an assistant, and as a result of that, a lot of people became very distant from their own emails.Now we’re back in that place of being encouraged to get connected with our subscribers again, and what a warm and friendly place it is!

Most people talk about retargeting as something you do with Facebook ads or Google ads, but actually, the original form of re-targeting was with email marketing.After working in all different departments in marketing including paid media, or as Amy calls it The Dark Side, Amy knows first-hand that most departments tend to keep to their own strategy and rarely know what the other is working on.This means that a lot of the time departments are potentially duplicating their retargeting and spending money on ads that might not be needed if you let your email marketing do the hard work first!

What’s the one thing you can do to understand your email subscribers better and make your list more profitable? Well, it’s segmentation of course!Segmentation is the email marketing trick that we all know we should be doing but we aren’t all doing it nearly as well as we could be, which means people are falling through the cracks and receiving irrelevant emails, which means one thing – they lose interest!You might be thinking that segmenting your email subscribers is complicated and time-consuming, but we’ve got a few techniques to share with you that will make it a doddle…

The very first welcome email in a sequence is something that a lot of us overlook a bit and probably take for granted. Usually, it’s a fairly simple email saying thank you for joining the list, which is nice, but are you really making the most of that welcome opportunity?

One of the really tricky parts of creating email content is how to effectively use the same call to action over and over again without it becoming bland.When you put an email together one of the most important things to do is make sure you have a single purpose, the one thing that you want people to do. We’ve moved on from the days where you can just send out a good looking email and get results, you’ve got to have an intention if you want to have a return on investment for building and hosting your email list.Good job we've put together a list of ways to format your call to action (plus a nifty freebie)…

I know what you're thinking, adding strong storytelling to your email content is easier said than done. That's why we've pinned down Janet Murray…Janet has a great background in journalism, being a journalist for the best part of 20 years and writing for The Guardian and most other national newspapers.One of the big parts of being a journalist is writing in such a way that you can grab attention and stir some sort of emotional response in the reader, which is a serious skill! It’s also a serious skill that you can add to your email marketing strategy.

What's the best time to send an email? It's the multimillion-dollar question we always get asked. But is there a specific time? Does when you send an email matter?We're Kennedy and Carrie, and you're about to find out the truth about this...Ready?SOME EPISODE HIGHLIGHTS: (0:33) Want to carry on with the conversation? Join our FREE Facebook group. (2:17) Is there a universal 'best time' to send an email? (6:03) The best time to send an email depends on your email list. (7:40) Why you shouldn't rely on open rates. (11:35) The best time to send an email is when you'll send that email. (16:14) Know your audience. (17:52) Create email automations. (21:05) So when's the best time to send an email? (23:23) Join The Email Hero Blueprint. (23:51) Subject line of the week.Useful Episode ResourcesRelated episodesHow To Increase Your Open Rates (They’re Wrong But…)Practical Ways To Increase The Average Click-Through Rate In Your Email Marketing.Master Your Metrics – Unleashing The Power Of Email Marketing Analytics.FREE list to improve your email marketingIf you want to write better emails, come up with better content, and get your readers to click and buy, here's how. This is a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab it for FREE here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your subscribers into customers (within 60 days). If that's you, then grab The Email Hero Blueprint.This is (hands down) the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the best time to send an email) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you fill your working days with if you don't spend time on email marketing? We'd love to know!