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Ever wondered how many people who opt-in for your freebies actually download them? Sure they're on your list, and you're probably sending them broadcast emails, but did they ever actually consume the thing they opted-in for? And are they even interested?
There's no point in having people on your list who simply aren't interested in what you're dishing up and who will never EVER buy anything from you.
That's where the brilliant idea of behavioural marketing comes in! Instead of just assuming everyone is engaged at the point of opting-in, you can respond to people's behaviours (like opens and clicks) and trigger things off the back of that. That will allow you to make some interesting decisions about what you send them in future emails, or whether to just clean them out from your list!
We're here with the brilliant Mike Capuzzi to find out his tips and strategies…
Turn Customer Feedback Emails Into Sales [Part 1] – Podcast Episode
The Email Marketing Strategy Every Business Should Steal – Blog Post
6 Techniques To Segment Your Email Subscribers – Podcast Episode
Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode
INBOX 2020 Event – Buy your ticket
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