The world of email marketing has almost gone full circle when it comes to email broadcast replies. When we started out in online marketing over ten years ago, you could send a reply to someone’s broadcast email and you would actually get a personal reply back.
Then there was the phase when productivity was at the top of everyone’s list and suddenly everyone had an assistant, and as a result of that, a lot of people became very distant from their own emails.
Now we’re back in that place of being encouraged to get connected with our subscribers again, and what a warm and friendly place it is!
