

The New Generation Entrepreneur Podcast
Brandon Lucero
You’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say “NO” to outdated society norms, and we say “YES” to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero.
Like what you hear? Subscribe to the show!
Like what you hear? Subscribe to the show!
Episodes
Mentioned books

Oct 11, 2022 • 37min
How To Powerfully Deal With Haters
If you knew your message, what you stand for, and what you teach would be embraced by everyone around you, would you be showing up exactly as you are now? I see way too many entrepreneurs avoiding haters and judgment from others instead of sharing their message. This can look like not posting authentically, not speaking your mind, or holding back so you don’t offend or upset anyone. Because the truth is, haters exist. In this episode, I’m sharing what’s really going on with haters and exactly how to deal with it. Listen in and discover, how to stand in your truth even in the face of negativity. healthy boundaries for you and your team to implement, the healing process I’ve been through in my own journey with haters, and internal work that helps you overcome the fear. It’s time to confidently share your message so you can have peace of mind, internal happiness, and help more people with your knowledge! Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

74 snips
Oct 4, 2022 • 43min
How To Get DMs Asking To Work With You In 7 Days From Now
If you want a client in the next 7 days, this episode may be exactly what you need. About a year ago I noticed a lot of the “wins” our students would share with us were coming from the same three types of messaging frameworks. But, I also noticed something a little odd – in almost all the “wins” the audience was reaching out to our client asking “How can I work with you?”, “You’re in my head” or “What do you sell?” and I want you to have that same experience. That's why in this episode, I am giving you 3 things you can do right now to start getting your audience to DM you inquiring about how they can work with you. So tune in to learn the specific language to use, the three posts to use, when/Where to post it, and how to title the content. Plus, I am giving you a completely free PDF guide so you don’t have to take notes. I seriously want you to get a client. All you need to do is just follow what I lay out for you in the episode and the guide. That’s it. When you get a result, send me a DM at @iambrandonlucero on IG and I will personally respond back with what to do next! Access the PDF Guide here - https://brandonlucero.com/dmplan Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Sep 27, 2022 • 51min
6 Financial Lessons That Made Me A Millionaire
It’s no secret I ran into a lot of financial issues while starting and growing my business. Now, I have a million-dollar business, investments, savings, etc., and I’m sharing all the hard-learned lessons with you on the podcast. These are the lessons you’re NOT taught in school - well, I sure wasn’t. I didn’t know them when I started my business. Each of these lessons I learned through the process made a major difference in my financial future, and in this episode, I'm going to be sharing those lessons with you. Tune in and discover 6 money-making (and saving) lessons for a better financial future, the trusted model for creating solid habits with money, how to reframe debt for more income, the best way to prepare for setbacks and pivots, and more. If I could go back in time, I’d implement each of these immediately and it’s exactly what I’m doing right now. Because finances matter. When your money is in order, it relieves stress inside of your business. The less stress, the easier it is for you to navigate the decisions necessary to make and operate with more personal power. Join Mel Abraham's Affluent Blueprint program if you're the entrepreneur who knows your business is about having a richer lifestyle, making a deeper impact & living in complete freedom. Enroll here - https://brandonlucero.com/mel-cart Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Sep 20, 2022 • 56min
The Financial Principals Entrepreneurs Need To Live By with Mel Abraham
We hear it all the time in business... "Focus on sales. Generate revenue. Build revenue." Gurus in the space lean in and teach how to create more income for your business. But no one really sits down and tells you what to do with the money once it comes in, where to invest it, and how to keep your company safe (or even how to keep your personal income safe). There’s only one person, one mentor that I turn to with money questions and he’s literally shifted everything for me. That person is Mel Abraham and on this episode of the podcast, I'm sitting down with him to talk about what you can be doing right now to grow your revenue outside of your business, plus what you should be doing with the money made to keep it safe. So tune in and discover the one thing entrepreneurs get wrong, how you can be educated, empowered, and enabled to take control of their financial future, why Mel disagrees with paying off all of your debt before investing, and how to truly measure your life. Join Mel for a FREE 3-Part Virtual Training: 5 Principles Entrepreneurs Use to Build Wealth and Get Lasting Financial Freedom. Discover the SPECIFIC Principles EVERY Affluent Entrepreneur needs (and uses) to build wealth and freedom! Save your spot here - https://brandonlucero.com/mel-training Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Sep 13, 2022 • 42min
Turning Knowledge Into Powerful Content And Communication with Navneet Mann
You can deliver absolute gold to people, and have them question whether it’s of value to them. It’s one of the most frustrating things as an unheard entrepreneur. You have the skills, the knowledge, and the ability to help (including the heart for helping them), but no one seems to be paying attention. This is how I felt when I started out. In this episode of the podcast, I’m sharing the story of one of our New Generation Mastery students, Navneet Mann, who felt the exact same way and how she was able to overcome it. Navneet helps people who feel trapped, unfulfilled, and misaligned in their career transfer out of their profession by going into online entrepreneurship. Tune in and discover the specific messaging problems Navneet, a previous lawyer, experienced in her journey, how she overcame them and why she created the Aligned Freedom Method, how she created 3x her income from the previous year, and behind the scenes of how communication can shift the results you make. When you feel stuck, and you’re not getting the results you want, it’s incredibly hard to know what to focus on to move your business forward. But, you’re not alone! And, in this episode, you’ll hear a powerful episode on how simply changing your communication can triple your income. This is one of my favorite interviews to date and I cannot wait for you to hear it. Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Sep 6, 2022 • 51min
Becoming Aware Of The Invisible Elements Of Messaging with Jennie Webb
I’m sure you’ve heard me talk about messaging, invisible elements, and my programs before. Here’s all of it in action with a coach in my program who’s living it out. She went from confused and wondering how to be authentic in your message, to full clarity on her next right step. In this episode, you'll hear from New Generation Mastery student and coach Jennie Webb about how she pivoted her business and now has more engagement than ever. In fact, people are seeking her out and using her brand messaging when they reach out. As a New Generation Mastery coach, Jennie knows that other online entrepreneurs can experience similar results. Tune in to discover when to sit in silence and when to take action, Jennie’s story of shifting, how it feels, and what to look for, the 30-second test for how well you know your audience, and balancing frameworks and guidelines with the invisible elements of powerful messaging. Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Aug 30, 2022 • 29min
Canceling Cancel Culture By Maintaining Your Purpose and Power
If you let fear control your message, mission, and your purpose… not only will it bring you down, but it will also destroy your business. The fear of being canceled, or getting haters, plagues our industry, and anyone with an online presence might feel like they have to walk on eggshells around their purpose, their own message, and their own content. The truth is we all have a purpose. We all have a mission and we’re here for a reason. So, in today’s episode, I want to help you stand in your power and help more people than ever before. Listen in and discover how to redirect fear so you can maintain your personal power and help more people, the true root of the fear and why it’s actually impossible to be “canceled”, the content you should NOT be creating, and the right way to use Thought Reversals and go after industry norms. I believe powerful people create powerful messages and I can’t wait to see what you share with the world. Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Aug 23, 2022 • 41min
Real Life Examples Of The Best Messaging Elements
One of the reasons why a lot of unheard entrepreneurs don't have great messaging is because they don't actually know what messaging is. A lot of people have a misconception of what messaging is so in this episode I'm breaking down real-life examples of great messaging and how it can work for YOU, how to write copy that resonates with your audience, what generalized messaging sounds like and how to get more specific, and the secret to truly effective messaging for your brand. It's not a single video, a single script, or a single ad that will make the biggest difference. The magic is in your messaging. Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Aug 16, 2022 • 45min
9 Ad Lessons I’ve Learned After Spending $700k In The Past 12 Months
Organic traffic is amazing, but solely relying on organic traffic for sales is like riding a bike with one flat tire. Yes, you can move forward, but you’ll gain a lot more momentum with two tires full of air working for you. Paid ads are the back wheel of your business and in this episode, I’m sharing 9 lessons I’ve learned from spending $700k plus in the past 12 months. Tune into this episode and learn why ads are important in your business and when to use them, creative ways to use ads for more income, what makes ads work and what to focus on, behind the scenes of how I use ads in my business for a strong ROI, and more. You’ll also hear my advice for those JUST starting out with ads and what to do when an ad isn’t converting. Whether you’re a solopreneur who wants to DIY your ads or you’ve hired an ads expert on your team, this episode will help ensure you’re using ads to their full potential. Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

8 snips
Aug 9, 2022 • 43min
6 Tools To Break Out Of The Unheard Entrepreneur Trap
Do you ever feel like you’re putting out really valuable content and no one is paying attention to it, but, you’re not sure why? You're not alone. I experienced this, and so do so many other entrepreneurs. It’s what I call the Unheard Entrepreneur Trap and I help people break out of it with 6 specific tools. In this episode, I'm taking you through those 6 tools so you can experience more engagement and more sales. Tune in and discover how to create content that stands out right away, make selling 10x easier by avoiding one simple mistake, and properly communicate in your copy, messaging, content, etc. in a way where your audience automatically understands why they need what you’re selling and feel compelled to work with you. Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!