

The New Generation Entrepreneur Podcast
Brandon Lucero
You’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say “NO” to outdated society norms, and we say “YES” to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero.
Like what you hear? Subscribe to the show!
Like what you hear? Subscribe to the show!
Episodes
Mentioned books

Aug 2, 2022 • 42min
One Sided Communication Could Be Hurting Your Life, Business and Relationships
Want to gain more traction with your content and connect on a deeper level? If no one’s paying attention to your content, you’re having a hard time getting people to opt-in, or sales aren’t what you want them to be it’s tempting to think you have a bad product or be hard on yourself, but here’s what’s really going on – you’re not in the wrong niche, you don’t have the wrong avatar, and it has nothing to do with you not being a great salesperson. The problem is simple. One-sided communication. In this episode, I’ll show you how to adjust your conversations and communication from one-sided communication to multi-sided so your audience feels heard and understood. What I reveal in this episode will benefit the relationship with your audience as well as the relationships in your personal life! So tune in and discover a deeper look into how to improve your communication, how to use these tools in your business and your personal life, behind the scenes of one product that flopped and then how messaging made it into a multi-million dollar business, and how to help your audience feel heard and build trust quickly. Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Jul 26, 2022 • 44min
Mastery: Messaging's Most Powerful Element
After working with over 1,000 students on creating powerful content and messaging, one of the biggest misunderstandings is thinking it all comes down to frameworks. Sure, frameworks and language patterns help (I have an entire program full of them), but if you’re not able to fill up those frameworks and language patterns with depth, real emotions, true actions, and mistakes people are making, then it will fall on deaf ears. In this episode of the podcast, I’m sharing how to take your messaging to the next level with one of the most powerful invisible elements, which is mastery. Listen in and discover how to add depth and connection to your messaging, why you’re blending in and what to do about it, what mastery looks like and how to achieve it (it’s not more learning!), and of course, examples and stories along the way for clarity. Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram!

Jul 19, 2022 • 35min
Using Specificity To Access Your Audience's Subconscious
Have you ever wondered what makes some content stand out? You know, the kind of ah-ha content that makes a person stop what they’re doing, do the "Ohhhh, now I get it" head-nod, or even physically throw their hands in the air? Well, in this episode I’m sharing how to access your audience’s subconscious mind so you can make powerful content your audience loves. This is when you get as close as you can to describing thoughts, feelings, actions, solutions, mistakes, and pain around what your audience is experiencing. So tune in to discover how to unlock specificity in your messaging so you can create content that resonates with your audience, creates true transformation, and connects on a deeper level. Discover simple shifts to help your content stand out and hook your audience right away! Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram!

Jul 12, 2022 • 1h 3min
Building A 7-Figure Food Delivery Business During Covid with Matt Ardito
Imagine working 2 days a week and having the rest of the week off... It may sound hard to believe, but today's guest is going to let us know how he made it happen! In this episode, I'm sitting down with Matt Ardito who went from a six-figure business working 6 days a week to a 7-figure food delivery business and working only 2 days a week. He’s built a highly successful business around his lifestyle. Tune in and discover how he built a 7-figure food delivery business during COVID, the book + advice that helped him find success, his #1 piece of advice for people starting a business right now, and more! You can build a business on your own terms. And it all starts by creating a business that gives you your time back. This episode will help you learn how. Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our bonus episode with you! Thank you for your support of this show! Connect with me on Instagram!

Jul 5, 2022 • 55min
How To Master The Art Of Negotiation In Business And Life
When it comes to negotiation and learning persuasive communication people get uncomfortable. I want to help you pay less and save more. Because whether it’s you walking your dog this morning so your wife can take the kids to school, or choosing your second favorite brunch place because your good friend likes to eat outside... negotiating is a part of our everyday life. In this episode, I’m sharing negotiating tactics for paying less that apply to your personal life as well as your business. Listen in and discover feel-good negotiating tips for saving money, real-life examples of using these practices, how I negotiated a quote from 40k to 24k (and we both came out with a win-win), and mindset secrets to feeling more confident when buying so you can save money. My goal is to help you sharpen your negotiating skills and save tons of money on your business, and your personal life! So listen in and save money. Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share an exclusive bonus episode with you! Thank you for your support of the show! FREE CONTENT TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw Connect with me on Instagram!

Jun 28, 2022 • 22min
My Decision Making Process When I'm Stuck Between Multiple Ideas
As entrepreneurs, we have SO many ideas. We see so much potential in several different directions, multiple opportunities pop up at once, and we’re excited about the options. This can make it difficult to figure out what direction you actually want to go in. In this episode, I'm sharing my decision-making process when I’m stuck between multiple ideas. Tune in to learn two things that get in the way of making aligned decisions, when to let your audience influence your message, what to pay attention to for more internal peace and happiness, and more! Because I believe to my core that when you’re aligned and listening to your purpose and your calling, the universe opens up doors and amazing opportunities start to fall into our lap. Haven’t left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our bonus episode with you! Thank you for your support of this show! FREE CONTENT TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw Connect with me on Instagram!

Jun 21, 2022 • 1h 38min
The Story Of How We Built This Company with Taylor Cooper (Taylor's Final Goodbye)
I've been talking a lot about changes lately, and this episode shares one of the biggest changes to my business yet. The person who helped me build this business, our integrator and Chief Operations Officer, Taylor Cooper left the company. It’ll be impossible to replace her and, of course, she left on good terms. So before she left, I wanted to have her on the podcast to talk about the very beginning of how we met and all the way through building a multi-million dollar company. In this episode, we're telling the whole story of how this company came to be what it is today. Taylor helped me build the agency, which was bringing in $600k a year... and she was alongside me when we shut the agency down and focused on launching our courses. Tune in and you’ll get a behind-the-scenes look into hiring, firing, and building a rockstar team, how to find the right integrator for you, the ups and downs of working with me, communicating, and trusting each other, and so much more. Plus, you'll hear what Taylor is up to now! I’m beyond thankful to have Taylor in my life and on my team. Join us in celebrating her time with us and discover what worked for us along the way, as well as what did not. Like this episode? Subscribe and leave a review! Connect with me on Instagram!

Jun 17, 2022 • 42min
The Key Elements Julie Solomon Used To Rewrite Her Limiting Beliefs
Are you struggling to get what you want? You’re intelligent, hard-working, and driven, but you’re struggling to reach your goals and you can’t quite put your finger on why. Or, is there a business roadblock you just can’t seem to move past? Well, you’re not alone! A lot of my students, listeners, and peers experience this as entrepreneurs. And, if you’ve heard my story, you know I have as well. This is why Julie’s story is so powerful. In this episode, I'm sitting down with Julie Solomon, host of The Influencer Podcast and author of, “Get What You Want: How to Go From Unseen to Unstoppable,” and we’re discussing how to rewrite your limiting beliefs. Julie went from $30k in debt and feeling like what she truly wanted was impossible to a highly successful business. Listen in and discover, the difference between passion and purpose and how confusing the two can keep you stuck, how to know if you’re on the wrong path and what to do about it, strategies for identifying what you truly want and so much more! Find out more about Julie Solomon on her website - https://juliesolomon.net Like this episode? Subscribe and leave a review! Connect with me on Instagam!

Jun 14, 2022 • 33min
Redefining Failure And Using It To Change Your Life
You will fail, it’s a given. But, the determining factor of success in business and your true “make or break” isn’t YOU or if you fail. What will make or break your business is how you view failure. In this episode, I’m breaking down how to turn your failures into your best assets. Listen in to discover what failed launches and losing money really mean in business, the failure reframe to help you take action now (and every time fear creeps in), my biggest failures to date (some aren’t business-related but led to wild growth, and insights on becoming an extremely powerful, happy, and abundant person in spite of fear. If the thought of failing is holding you back from taking action… then don’t miss this episode! Like this episode? Subscribe and leave a review! Connect with me on Instagram!

Jun 10, 2022 • 17min
How To Navigate BBD To Make 6 Figures in 6 Months
I started my business broke and living with my in-laws. I tried LOTS of different strategies, frameworks, and online courses… but there was ONE move that fast-tracked my success the most and that's when I worked with James Wedmore. He showed me how to launch, systemize my business, market, and put a course together, and most importantly, he helped me turn my business into a machine. Since then, I’ve mentored hundreds of students inside of Business By Design on how to do the same. In this episode, I'm breaking down how you could get 6 figures within 6 months and systemize your business just like James did for me. Listen in and discover the 8 focus areas for fast results when you join BBD through our link, why creating a program is NOT your first profitable step, the processes needed to scale the business quickly and efficiently, and what you can accomplish in the first 6-months to help you scale in the future. I want you to make money first, and then grow with profitable assets (which I break down in this episode!) Like this episode? Subscribe and leave a review! Connect with me on Instagram!