

Bulletproof Dental Practice
Dr. Peter Boulden & Dr. Craig Spodak
Dentistry is evolving - Is your practice BULLETPROOF?
Marketing. Systems. Leadership. Proven strategies to grow your practice with co-hosts Dr. Peter Boulden and Dr. Craig Spodak.
Marketing. Systems. Leadership. Proven strategies to grow your practice with co-hosts Dr. Peter Boulden and Dr. Craig Spodak.
Episodes
Mentioned books

May 14, 2020 • 1h 24min
P&L is Your Tool to Freedom with Dr. Tim McNamara
Text ‘bulletproof’ to 33777 to stay in the know about all things Bulletproof, and buy the book HERE! Bulletproof Dental Practice Podcast Episode 158 Hosts: Dr. Craig Spodak & Dr. Peter Boulden Guest: Dr. Tim McNamara Key Takeaways ● Introduction ● Signage & Visibility ● Brand Recognition ● Marketing & Rent ○ Invisible Strings ● Opportunities and Silver Linings ○ Mindset ○ Consolidation ○ Cash Flow Matters ○ Bitcoin ● The Value of a Business ○ Ebitda & Net Profit ● Habitual Ownership ● Pivoting ● Freelancing & Entrepreneurship ○ What Lights You Up ● Grow in the Dip ● EGO ● Make Sure What You’re Buying Makes Sense ● Moving the Needle in your Happiness ● Your P&L is your Freedom ● Sniff Out the Bullsh!t ● Dr. Tim McNamara Part 2 Coming Soon! References TUSK podcast Tweetable Visibility is key. -Dr. Boulden Dentists see the micro, not the macro. -Dr. Spodak Business is opportunity. -Dr. Tim McNamara Dentistry provides everything we could possibly need. -Dr. Tim McNamara Everybody’s got a plan until they get punched in the face. -Mike Tyson You’re a spring! -Dr. Tim McNamara Open your eyes to see the string. -Dr. Tim McNamara

May 7, 2020 • 52min
Top 3 Things Your Phone Team MUST Be Effective At with Laura Hatch
Text ‘bulletproof’ to 33777 to stay in the know about all things Bulletproof, and buy the book HERE! Bulletproof Dental Practice Podcast Episode 157 Hosts: Dr. Craig Spodak & Dr. Peter Boulden Guest: Laura Hatch Key Takeaways Introduction Front Office Rocks Importance of Front Office Team “Walk a Mile in My Shoes” Challenge We’ve Always Done it That Way Ideal Time for New Patient Call Questions from a Patient’s Perspective Delivering Happiness Potential New Patient Calls Respect the Phone, A Butt in a Chair The Dual Close Training, Guidelines, Scripting Systems & Speaking from your Heart Dentists: Being Vulnerable, Being Leaders, Growing and Teaching The “Why” Importance of Training References Front Office Rocks Delivering Happiness book by Tony Hsieh Tweetable If you don’t have bats, you can’t hit a homerun. -Dr. Boulden In the absence of a system, people will create their own. -Dr. Boulden The experience starts before the first phone call. -Laura Hatch Give your team a reason to love you first. -Dr. Spodak We don’t have to have it all figured out, we just have to learn and grow together. -Laura Hatch

May 4, 2020 • 12min
Making Money Isn't About Luck
Text ‘bulletproof’ to 33777 to stay in the know about all things Bulletproof, and buy the book HERE! Bulletproof Dental Practice Podcast Episode 156 Hosts: Dr. Craig Spodak & Dr. Peter Boulden Key Takeaways ● Introduction ● Luck & Talent ● 4 Types of Luck ○ Blind Luck ○ Luck from Hustling ○ Luck from Preparation ○ Luck from Unique Character ● Being Wealthy ● “And Then What?” Exercise References Naval’s Types of Luck Tweetable Talent is overrated, hard work is what matters. -Dr. Spodak Making money isn’t about luck, it’s about becoming the type of person that makes money. -Dr. Boulden Fear is sometimes a great motivator. -Dr. Boulden Being wealthy is living on less than you earn. -Dr. Spodak

Apr 30, 2020 • 13min
Multiple Websites for Multiple Offices & Stock Photos
Text ‘bulletproof’ to 33777 to stay in the know about all things Bulletproof, and buy the book HERE! Bulletproof Dental Practice Podcast Episode 155 Hosts: Dr. Craig Spodak & Dr. Peter Boulden Key Takeaways ● Introduction ● Multiple Offices ● Driving Traffic to Individual Assets is Difficult to Manage Versus Aggregating ● Same Brand, Individual Site; Different Brands, Different Sites ● Stock Photos Versus Actual Patient Photos ● Picture of You & Your Team on Your Website ● Digital Fingerprint ● Remove Barriers by Adding Pictures of Team, Pictures of Office(s), Pictures of Doctors, Sterilization, & Videos of Team, Doctors, and Office(s) ● Authenticity of Messages References Bulletproof Summit Atlanta Dental Spa site (Dr. Boulden) Spodak Dental Group (Dr. Spodak) Tweetable Do you want a branded house or do you want a house of brands? -Dr. Spodak

Apr 27, 2020 • 12min
5 Recommended Bulletproof Books
Text ‘bulletproof’ to 33777 to stay in the know about all things Bulletproof, and buy the book HERE! Bulletproof Dental Practice Podcast Episode 154 Hosts: Dr. Craig Spodak & Dr. Peter Boulden References The Ultimate Sales Machine by Chet Holmes The Subtle Art of Not Giving a F@#k by Mark Manson Built to Sell by John Warrillow A New Earth by Eckhart Tolle Extreme Ownership by Jocko Willink and Leif Babin Bulletproof Dental Practice by Dr. Craig Spodak & Dr. Peter Boulden

Apr 23, 2020 • 1h 5min
International Man of Mystery, Dr. Simon Chard
Text ‘bulletproof’ to 33777 to stay in the know about all things Bulletproof, and buy the book HERE! Bulletproof Dental Practice Podcast Episode 153 Hosts: Dr. Craig Spodak & Dr. Peter Boulden Guest: Dr. Simon Chard Key Takeaways ● Introduction ● Dr. Chard’s Background ● British Academy of Cosmetic Dentistry ● PARLA toothpaste tablets ● A Touchy-Feely Moment with Craig ● Meditation, Prayer, & Positive Self Talk ● Dealing with Negative Life Events and Negative Self Talk ● Unity Across the World and Other Positives During Coronavirus Crisis ● Dr. Chard’s Plan Post-Covid ● On Dentistry and Mental and Physical Health ● Comradery Amongst Dentists ● When Inevitable Things Go Wrong in Medicine ● Closing References PARLA toothpaste tablets The Millennial Whisperer by Chris Tuff on Amazon Tony Robbins seminars Headspace app Inside The Pain-Body by Eckhart Tolle A New Earth: Awakening to Your Life’s Purpose by Eckhart Tolle Words of Wisdom about COVID-19 Black Box Thinking by Matthew Syed Tweetable If you have a lifetime of better tomorrows, you have an epic life Your words create your reality If you know your weaknesses, now is the time to work on them When you’re suffering you're just expanding your capacity to feel Dr. Simon Chard is an award-winning cosmetic dentist, international lecturer, and British Academy of Cosmetic Dentistry board director. Based just outside of London, he co-owns Rothley Lodge Dental with his wife Dr. Meghan Chard, where he practices minimally invasive restorative dentistry utilizing cutting edge technology and techniques. Dr. Simon is also a co-founder of Pärla Toothpaste Tabs, an eco-friendly and plastic free oral health care brand that is disrupting the toothpaste market. As a prominent cosmetic dentist in the industry Dr Simon has been featured in British GQ, The Times and Men’s Health. Follow Dr. Chard on instagram: @drsimonchard

Apr 16, 2020 • 54min
Nathan French is Attention Driven
Text ‘bulletproof’ to 33777 to stay in the know about all things Bulletproof, and buy the book HERE! Bulletproof Dental Practice Podcast Episode 152 Hosts: Dr. Craig Spodak & Dr. Peter Boulden Guest: Nathan French Key Takeaways ● Introduction ● Nathan’s Start in Marketing ● Marketing in Dentistry ○ Storytelling ○ You Are the Guide, the Patient is the Hero ○ Survive and Thrive Filter ● Videography ○ Video is the Best Way to Capture People’s Attention ○ Best Way to Remarket & Establish Multiple Touch Points with Audience ○ Opens Doors to Alternative Marketing Strategies ○ Authenticity and Your Phone as a Production Studio ○ YouTube Ads ● Advertising and Brand Awareness ● Getting Comfortable with Yourself in Videos ○ Think of Yourself as Serving Others ○ Write 3 Talking Points Prior to Recording ○ Get to the Point ● Testimonials References Summit 2020 Storybrand Marketing Bulletproof Discounts AlphaGo documentary Attention Driven Nathan@AttentionDriven.com Tweetable We are built to relay stories Don’t let production be an impediment Attention is the currency If you speak from your heart, people will hear you with their heart as well

Apr 9, 2020 • 30min
Cryptic Credit Card Fees Should Be Illegal with Patrick MacLellan
Text ‘bulletproof’ to 33777 to stay in the know about all things Bulletproof, and buy the book HERE! Bulletproof Dental Practice Podcast Episode 151 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Guest: Patrick MacLellan – Merchant Cost Consulting Key Takeaways: How can you plan to hit the ground running when current pandemic is over? Merchant Cost Consulting helps you evaluate your merchant processing company and analyze what they’re charging you in fees Now is the time to tighten down and get lean & mean Merchant services are very deceptive, they’re designed to confuse and obfuscate Fees tend to increase 3-4x per year, nobody has the bandwidth to keep checking MCC does all the legwork and negotiation with the merchant processor They’ll negotiate reduction in fees going forward, and will also obtain refunds for situations you’ve been overcharged Then they police & audit monthly statements to ensure against fee-creek MCC is only compensated when clients save money MCC splits savings 50-50 – for Bulletproof listeners they’re offering 55-45 split (Practice receives 55% of savings, MCC receives 45% of savings) $10,000 in sales is $10,000 minus the cost of labor and goods sold. $10,000 in savings is $10,000. References: SAVE BIG on merchant processing today!

Apr 7, 2020 • 11min
Looking for Silver Linings
Text ‘bulletproof’ to 33777 to stay in the know about all things Bulletproof, and buy the book HERE! Bulletproof Dental Practice Podcast Episode 150 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Key Takeaways: Turn your pain and confusion into power Deploy your nervous energy into an environment you can control This might be the first time in history where the whole world is working on one common problem Put your media consumption on a diet Write a list of things you can do during this mandatory pause, and start working to accomplish those things – leverage your time! Invest in your family

Mar 27, 2020 • 6min
Things We CAN Control (5 min)
Text ‘bulletproof’ to 33777 to stay in the know about all things Bulletproof, and buy the book HERE! Bulletproof Dental Practice Podcast Episode 149 Host: Dr. Peter Boulden