Better Advertising with BTR Media

Justin Nuckols, an Amazon DSP strategist, and Adam Mellott, a performance measurement expert, dive into the intricacies of key performance indicators and DSP effectiveness. They emphasize the importance of setting realistic expectations and understanding campaign intent beyond just ROAS. The duo discusses optimizing marketing strategies throughout the customer journey, from awareness to purchase. They also highlight Amazon Marketing Cloud’s role in providing insights that enhance ad integration and drive conversions, advocating for a comprehensive approach to advertising at every funnel stage.

#050 - Welcome to another episode of Better Advertising with BTR Media! We’re excited to have Vanessa McFill, a digital marketing expert, joining us today. In this episode, hosted by Destaney, we delve into the constantly changing landscape of digital marketing and uncover strategies for building loyal audiences through targeted reach and effective connections. Vanessa shares her insights on the importance of understanding your audience, creating personalized marketing strategies, and leveraging digital platforms like Amazon, Meta, and TikTok to drive success.In this episode, we cover ⬇️The latest trends in digital marketing.How targeted reach can build loyal customer bases.Strategies for connecting with your audience.Insights from Garden of Life's marketing success.Practical tips for leveraging digital platforms.The role of personalized marketing.Future trends in digital marketing and AI.Resources ⬇️➡️ Learn more about Garden of Life➡️ Get weekly insights from BTR Media➡️ Connect with Vanessa➡️ Connect with DestaneySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#049 - Welcome to another episode of Better Advertising with BTR Media! We’re thrilled to have Rob Wiltsey, CEO of VideoFresh, and Emery Robbins, Senior Account Director at BTR Media, joining us today. Together, we will uncover the power of video advertising on Amazon. Rob dives into the evolution of video ads, the significance of customizing content for specific placements, and tips for maximizing video performance. Emery shares her insights on setting up strategic campaigns and the growing importance of video in brand building. Whether you're just starting out with Amazon video advertising or looking to refine your strategies, this episode is for you! In this episode, we cover ⬇️ The latest trends in Amazon video advertising.How to create video content that grabs attention and drives more clicks.The importance of tailoring videos for different placements like Sponsored Brands and Product Detail Pages.Practical tips for using UGC and short-form video content.Future predictions for video in e-commerce.Resources ⬇️ ➡️ Learn more about VideoFresh➡️ Get weekly insights from BTR Media➡️ Connect with Rob➡️ Connect with Justin➡️ Connect with EmerySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#048 - Join us in this special episode as we broadcast live from the House of Amazon at the one and only Cannes Lions festival. In this episode we are taking a deep dive with Amazon Ads Evangelist Jeff Cohen and Destaney Wishon as they unravel what's behind Cannes Lions. This convo is a great introduction to the unique value and strategic importance of Cannes Lions for industry leaders.Why Listen?Discover why Cannes Lions is one of the ultimate gatherings for decision-makers in advertising, offering unparalleled opportunities for networking, learning, and innovation.Learn how Amazon leverages Cannes Lions to share ad strategies and drive future growth.Find out how Amazon’s integration of influencers at Cannes Lions is reshaping the advertising landscape.Explore the innovative practices and future trends showcased at House of Amazon, from Twitch and podcasts to advanced multi-touch attribution models.Gain actionable insights on the latest trends in performance marketing, consumer journey analysis, and the democratization of advertising tools.Resources: ➡️ Get weekly insights from BTR Media➡️ Connect with Jeff on LinkedIn➡️ Connect with Destaney on LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#047 - In this episode, Destaney sits down with Ekta Chopra from e.l.f. Beauty and Jeff Cohen, tech evangelist from Amazon, to explore the innovative marketing strategies that have propelled e.l.f. Beauty to the forefront of the beauty industry. They delve into the creative processes behind some of e.l.f.’s most successful campaigns, including the high-impact Jennifer Coolidge Super Bowl ad, and discuss the brand's ability to quickly adapt and thrive in a fast-paced digital landscape.Ekta Chopra shares how e.l.f. Beauty identifies and leverages cultural insights to create marketing campaigns that resonate deeply with their audience. The conversation highlights e.l.f.'s collaboration with influencers and Amazon to maximize reach and engagement, and the bold, purpose-driven campaigns that reinforce the brand's values and commitment to diversity.Jeff Cohen provides insight into how e.l.f. has utilized Amazon's platforms to enhance their marketing efforts, emphasizing the importance of reading and acting on consumer signals to stay ahead. The discussion also touches on the future of beauty marketing, with a focus on the role of AI in hyper-personalization and the exciting potential it brings for both large and small brands.Key Takeaways:Innovative Campaigns: The story behind e.l.f. Beauty’s Jennifer Coolidge Super Bowl campaign and its rapid execution, resulting in immediate success.Strategic Collaborations: How e.l.f. Beauty leverages influencers and Amazon’s diverse platforms for maximum impact and engagement.Cultural Insights: The importance of tapping into cultural moments and consumer signals to create relevant and resonant marketing campaigns.Bold Campaigns: e.l.f.’s commitment to diversity and empowerment, exemplified by the "Less Dicks in the Boardroom" initiative.Future Trends: The role of AI in the future of beauty marketing, enabling hyper-personalization and more efficient content creation.Resources: ➡️ Get weekly insights from BTR Media➡️ Connect with Jeff on LinkedIn➡️ Connect with Ekta on LinkedIn➡️ Connect with Destaney on LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dive into the world of Amazon's Demand Side Platform as the hosts explore creative strategies that capture attention. Learn about the various types of advertising creatives, from responsive designs to interactive audio ads. Discover how to tailor messaging to fit different stages of the marketing funnel for maximum impact. Find out why custom creatives can elevate your brand and get tips on crafting compelling headline copy. Plus, uncover strategies to stand out in competitive markets with unique selling points and influencer marketing.

Justin Nuckols, an audience targeting expert, and Adam Mellott, a specialist in Amazon's advertising strategies, share invaluable insights into Amazon's Demand-Side Platform (DSP). They discuss the critical difference between awareness and remarketing strategies, emphasizing the power of first- and third-party data. Listeners will learn how to craft custom audiences driven by specific behaviors and the significance of effective audience layering. They also explore the impact of the Amazon Marketing Cloud on measuring campaign success and setting realistic ROI expectations.

#046 - In this episode, Justin Nuckols sits down with Gurmeet Matharu to chat the ever-changing world of e-commerce and discuss the strategies behind successful brand management in a digital marketplace. Focusing on the rise, evolution, and challenges of e-commerce, particularly during and after the COVID-19 pandemic, Gurmeet sheds light on the operational intricacies of managing a vast array of kitchen appliance brands at The Legacy Companies.With nearly two decades of experience, Gurmeet shares his unique insights from transitioning from a technical back-end focus to a holistic front-end e-commerce strategy. The conversation touches on The Legacy Companies' swift response to the pandemic and how they leveraged predictive Amazon purchasing patterns to their advantage. With Prime Day looming, Gurmeet also discusses the challenges and opportunities this retail event presents for higher-end appliance brands and the importance of balancing ROI-driven goals with brand visibility and product differentiation.Key Takeaways:Gurmeet Matharu's extensive background in e-commerce has shaped his current role at The Legacy Companies, where strategic acquisition and omnichannel presence are key.The Legacy Companies experienced a significant surge in e-commerce sales during the pandemic, attributed to strategic inventory management and a focus on essential home appliances.Gurmeet emphasized the importance of controlling channel strategy to avoid price thrashing and protect net PPM, especially in relation to Amazon's 1P versus 3P selling models.Observations of abnormal purchase order patterns from Amazon signalled the onset of the COVID-19 pandemic, showcasing the company's data-driven approach.The discussion about Prime Day highlighted the need to balance short-term deep discount strategies with longer-term brand-building goals, considering different consumer price sensitivities.Resources: Connect with Gurmeet on LinkedInConnect with Justin on LinkedIn Learn more about BTR Media See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#045: Are you preparing for Amazon Prime Day as a seller? Dive into this episode with co-host Destaney Wishon and Adam Vanbaale, where we're tackling all your Prime Day issues and questions. Adam speaks on essential strategies and insider tips from his experience that are key for brands looking to make the most out of this big day on Amazon. We uncover how Prime Day has evolved from just another sale day into a major shopping holiday, right up there with Black Friday and Cyber Monday. We highlight the critical elements for a successful Prime Day: well-crafted content, smart promotions, and flawless operations. As the conversation unfolds, Destaney and Adam speak on various promotional tactics, inventory management, the role of #amazonadvertising and changing consumer behaviors that demand brands to stay agile and proactive.A few key takeaways: Prime Day should require a more strategic approach that includes solid content, engaging promotions, and sharp inventory management to capture the consumer surge.Consider launching smaller promotions before Prime Day to draw in early shoppers and extend discounts after the event to keep the momentum going.Amazon’s algorithm tends to favor listings with deals, and ensuring your products are prominently placed and badged on the search results page is crucial for maximizing your visibility and clicks.Keep a close eye on your cross-channel marketing to avoid pricing issues that could lead to suppressed listings on Prime Day.The period after Prime Day also offers significant opportunities for sustained sales, thanks to ongoing traffic from consumers who might have missed the main event.More Resources:Connect with DestaneyConnect with AdamPrime Day Prep WebinarPrime Day Checklist & TimelineJoin our newsletterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adam Mellott, an expert in Amazon DSP advertising, shares his insights on enhancing brand visibility using Amazon's Demand-Side Platform. He emphasizes the power of targeting specific audiences based on behaviors and purchase history, updated every 8 seconds. The discussion also covers the advantages of integrating DSP with existing PPC campaigns, leveraging Amazon's first-party data for broader outreach beyond the platform. Adam highlights custom audience strategies and the accessibility of DSP through agencies, making it a game-changer for brands looking to maximize their advertising impact.