Better Advertising with BTR Media Live from House of Amazon: Why do the top minds in advertising choose Cannes Lions?
Jun 28, 2024
26:57
#048 - Join us in this special episode as we broadcast live from the House of Amazon at the one and only Cannes Lions festival. In this episode we are taking a deep dive with Amazon Ads Evangelist Jeff Cohen and Destaney Wishon as they unravel what's behind Cannes Lions. This convo is a great introduction to the unique value and strategic importance of Cannes Lions for industry leaders.
Why Listen?
- Discover why Cannes Lions is one of the ultimate gatherings for decision-makers in advertising, offering unparalleled opportunities for networking, learning, and innovation.
- Learn how Amazon leverages Cannes Lions to share ad strategies and drive future growth.
- Find out how Amazon’s integration of influencers at Cannes Lions is reshaping the advertising landscape.
- Explore the innovative practices and future trends showcased at House of Amazon, from Twitch and podcasts to advanced multi-touch attribution models.
- Gain actionable insights on the latest trends in performance marketing, consumer journey analysis, and the democratization of advertising tools.
Resources:
➡️ Get weekly insights from BTR Media
➡️ Connect with Jeff on LinkedIn
➡️ Connect with Destaney on LinkedIn
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