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Is Your Amazon DSP Messaging Funnel-Focused?

Jun 6, 2024

Dive into the world of Amazon's Demand Side Platform as the hosts explore creative strategies that capture attention. Learn about the various types of advertising creatives, from responsive designs to interactive audio ads. Discover how to tailor messaging to fit different stages of the marketing funnel for maximum impact. Find out why custom creatives can elevate your brand and get tips on crafting compelling headline copy. Plus, uncover strategies to stand out in competitive markets with unique selling points and influencer marketing.

16:51

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Quick takeaways

Understanding the different types of creatives available in Amazon DSP, such as video and audio ads, is essential for maximizing engagement.

Tailoring ad messaging to align with various stages of the marketing funnel significantly optimizes consumer awareness and conversion efficiency.

Deep dives

Creative Options in DSP Advertising

Within Demand-Side Platform (DSP) advertising, various creative options are available, with the responsive e-commerce creative being a primary choice for most advertisers. This creative type, now known as component-based creative, links directly to Amazon product detail pages and integrates key elements like main images and ratings. While many advertisers find success with this standard format, there’s potential for non-endemic sellers to utilize LinkedIn campaigns to drive traffic to Amazon or even their own websites. Custom creatives allow for personalized headlines and images, offering flexibility, yet success often comes from ads that mimic the familiar Amazon look to build consumer trust.

Intro

2min

Maximizing DSP Advertising on LinkedIn and Amazon

7min

Leveraging Audio Advertising and Tailoring Headline Copy

2min

Tailoring Messaging for Effective Amazon DSP Advertising

3min

Differentiating Your Product in a Competitive Market

3min

Amazon DSP Series - Episode Three: Welcome to Episode 3 of our Amazon DSP Series! In this episode, Justin and Adam are shifting gears a bit and jumping into creatives and messaging within Amazon's Demand Side Platform (DSP). Broadcasting from Arizona, join us as we discuss the different types of creatives available in DSP, including responsive creatives, custom display creatives, online video (OLV), and audio creatives. They provide some insights on how you can align these creatives within various stages of the marketing funnel, ensuring your ads are both impactful and effective.

A Few of the Topics Discussed:

Different Types of DSP Creatives: Learn about the various creative options such as responsive creatives, custom display creatives, OLV, and audio creatives, and understand which are most effective for your advertising strategy.
Tailoring Messaging to the Funnel: We shed light on aligning your ad messaging with different stages of the marketing funnel—from awareness to remarketing—to optimize engagement and conversion rates.
Importance of Custom Creatives: Discover the added value of using custom images and video within DSP, and when to leverage Amazon's native creative options for the best results.
Optimizing Headline Copy: How to craft compelling and compliant headline copy that resonates with your target audience and drives traffic.
Unique Benefits of Audio Ads: An exploration of the potential of audio ads, including interactive features that enhance engagement and brand recall.

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