Dive into the world of Amazon's Demand Side Platform as the hosts explore creative strategies that capture attention. Learn about the various types of advertising creatives, from responsive designs to interactive audio ads. Discover how to tailor messaging to fit different stages of the marketing funnel for maximum impact. Find out why custom creatives can elevate your brand and get tips on crafting compelling headline copy. Plus, uncover strategies to stand out in competitive markets with unique selling points and influencer marketing.
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Start with Component-Based Creatives
Start with Amazon's default creative, now called component-based creative.
This often yields the greatest success, linking directly to product detail pages.
insights INSIGHT
Custom Creatives for Non-Endemic Sellers
Custom creatives offer flexibility for non-endemic sellers.
They can direct traffic from platforms like LinkedIn to external websites or Amazon product pages.
volunteer_activism ADVICE
Prioritize Native Ads, Use Custom Creatives Strategically
Leverage custom creatives with strong images, but prioritize Amazon native ads.
Native ads build trust with prime badging, ratings, and reviews for better performance.
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Amazon DSP Series - Episode Three: Welcome to Episode 3 of our Amazon DSP Series! In this episode, Justin and Adam are shifting gears a bit and jumping into creatives and messaging within Amazon's Demand Side Platform (DSP). Broadcasting from Arizona, join us as we discuss the different types of creatives available in DSP, including responsive creatives, custom display creatives, online video (OLV), and audio creatives. They provide some insights on how you can align these creatives within various stages of the marketing funnel, ensuring your ads are both impactful and effective.
A Few of the Topics Discussed:
Different Types of DSP Creatives: Learn about the various creative options such as responsive creatives, custom display creatives, OLV, and audio creatives, and understand which are most effective for your advertising strategy.
Tailoring Messaging to the Funnel: We shed light on aligning your ad messaging with different stages of the marketing funnel—from awareness to remarketing—to optimize engagement and conversion rates.
Importance of Custom Creatives: Discover the added value of using custom images and video within DSP, and when to leverage Amazon's native creative options for the best results.
Optimizing Headline Copy: How to craft compelling and compliant headline copy that resonates with your target audience and drives traffic.
Unique Benefits of Audio Ads: An exploration of the potential of audio ads, including interactive features that enhance engagement and brand recall.
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