Nudge

The world is panic buying. The UK’s largest supermarket has capped sales of essentials, Kiwi shoppers are spending 40% more YoY, and some Malaysian consumers have spent 800% more on hand sanitizer. But why does it happen? What can psychology tell us about this behavior? And more importantly, is the response from corporations and governments correct? Find your local food bank: https://www.trusselltrust.org/get-help/find-a-foodbank/ Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list

What simple tricks make call centers more effective? How do Amazon, Google and Netflix increase product usage? And what can private organizations learn from governments when it comes to behavior science? In this episode Richard Chataway, Vice president of BVA Nudge Unit UK and author of Behavior Business, explains how the world's leading governments and organizations use nudges within their work, and tips you can follow to do the same.  Link to Richard's book: https://amzn.to/2TyIfuE Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list

Whether we like it or not, writing is a vital part of our jobs. It's the way we communicate, negotiate, convince and ultimately work. If your writing isn't persuasive, you won't be very good at convincing others. In this episode I chat to Joanna Wiebe who explains how to create effective writing that persuades others. Breakthrough or bust blog: https://bit.ly/2P3WF3s CopyHackers site: https://copyhackers.com/ Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list

Bruce Daisley, a best-selling author known for 'Joy of Work' and host of 'Eat Sleep Work Repeat', dives into the pitfalls of poor management. He reveals that 75% of Americans struggle with their bosses and discusses the key traits of effective leaders. Bruce critiques the glorification of long hours and highlights the significance of strong onboarding and constructive feedback. He emphasizes building trust and boundaries for a healthy work culture while showcasing the power of individual reflection in teamwork.

Only 8% of us in the UK feel engaged by our jobs and the majority of us say we’re say we feel burned out in our roles. The modern workplace is actually less productive and more stressful than before. So what’s the solution? In this episode best selling author and podcast award winner Bruce Daisley talks through the optimal amount of hours to work per week, the science behind taking a lunch break and the differences between a productive and unproductive office. Bruce’s book Joy of Work: https://amzn.to/35vgjuB  Bruce’s podcast Eat Sleep Work Repeat: https://eatsleepworkrepeat.com/  Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list

As marketers, we are constantly told to change a consumer’s attitudes. Gurus often call it the key to long term success and cite examples from mammoth organizations like Nike, saying “they changed attitudes towards running”. But is it good advice? Should marketers focus on changing attitudes? In this show, my guess Phil Barden, suggests a different route. He talks about why changing behaviors is easier and more effective than changing attitudes, sharing diverse examples from organ donations to cafeteria designs.  Phil's book Decoded: https://amzn.to/2EXoIMl  Phil's agency Decode: https://decodemarketing.com/en  Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list

"Can’t products sell themselves?” Most marketers will have heard a variation of this question throughout their careers, but is it true? In this episode, Phil Barden, author of the bestselling consumer psychology book Decoded, explains the importance of marketing. He talks about why we spend 3x more on Starbucks than Greggs, how a product’s packaging changes perception and why marketing is more important than many believe. Phil's book Decoded: https://amzn.to/2EXoIMl Phil's agency Decode: https://decodemarketing.com/en Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list

In this special end of year episode we take a look back at the most important nudges shared on the show in 2019. Listen to learn about the most successful advertising campaign of the 20th century, the easiest way to sell more cookies and the simple sales tactic that improved revenue by 20%. Sign up for the mailing list: https://www.nudgepodcast.com/mailing-list

One of the best marketing campaigns of the 20th century encouraged millions of Americans to brush their teeth. It is lauded as incredibly effective, but was it ethical? Helping us understand the ethics behind habit-shifting marketing is Nathalie Nahai. In this episode, she explains how habits change and the ethics behind where to draw the line.   Link to Nathalie's book Webs of Influence: https://amzn.to/2QC5va3  Link to Nathalie's podcast: https://bit.ly/2r68c9i  Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list

Most of us have experience creating a website. Whether it’s for work, a personal project, a wedding or a charity fun run. But do you know the psychology behind why one site is more effective than another? In this episode, best-selling author and international public speaker Nathalie Nahai condenses years’ worth of research to reveal what makes a good website.   Link to Nathalie's book Webs of Influence: https://amzn.to/2QC5va3  Link to Nathalie's podcast: https://bit.ly/2r68c9i  Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list