Pricing a product isn't easy. We're reliant on out of date models and frameworks that don't reflect the real world. In today's show, with pricing expert Leigh Caldwell, we explain the science behind pricing strategies that work. We'll cover how to use anchors, if charm pricing works and the importance of product positioning. 

Leigh's book The Psychology of Price: https://amzn.to/2Yc1lrE

Leigh's agency: https://www.irrationalagency.com/

Cognitive Economics Event: https://cognitiveeconomics.org/events/

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