Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  In this episode of Product Mastery Now, I’m interviewing Jodie Brinkerhoff, VP of Innovation at DFW Airport, about DFW’s journey to winning PDMA’s Outstanding Corporate Innovator (OCI) Award. The discussion covers DFW’s approach to airport innovation, including their dedicated innovation team, strategic focus areas, and unique challenges as a government organization. Brinkerhoff shares insights on fostering an innovation culture, collaborating across departments, and balancing innovation with operational demands in a complex airport environment. The episode provides valuable lessons for product managers and innovators in various industries, highlighting the importance of executive sponsorship, employee engagement, and a structured innovation process.

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  In this episode, I’m interviewing Greg Coticchia, an experienced CEO and product management expert. The discussion focuses on the challenges and strategies involved in expanding from a single product to multiple products. Key points include: Why companies have to expand to multiple products to surviveThe importance of portfolio management in product developmentCultural challenges in product expansionStrategies for building influence as a product managerLessons from successful companies like Apple and NetflixPractical tips for navigating the Second Product Problem The episode provides valuable insights for product managers looking to navigate the complexities of product diversification and enhance their leadership skills.

In this engaging discussion, Jerry Fix, an expert in practical innovation, joins Terry Carroll, a seasoned product management practitioner. They delve into the Targeted Innovation Process, emphasizing the need to understand customer insights to spark effective innovation. Listeners are introduced to a case study showcasing customer engagement in product design. The duo also explores the role of aesthetics in cleaning tools and how 3D printing transforms product development, along with strategies for measuring innovation success to drive real value.

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  Product managers are pivotal in driving innovation within organizations. Today I’m answering common questions I get asked about product innovation and management, including: Supply-side vs. demand-side innovationThe Business Model CanvasStrategic planningPortfolio managementProject selection criteria I also discuss the importance of ongoing learning and professional growth for product managers. By mastering these areas, product managers can improve their skills, boost their influence, and contribute more effectively to their organization’s success.

Chip Chomyn, an expert in market research and product innovation, dives into the pivotal role of continuous market research in product development. He shares insights on the 'double diamond' approach and effective research methods, contrasting qualitative interviews with quantitative surveys. The conversation covers the importance of understanding customer needs, aligning product development with true consumer values, and devising smart pricing strategies. Chip emphasizes that market research should be viewed as an ongoing process essential for innovation.

Tiffany Price, an expert in workplace culture and team dynamics, shares her insights on AI's transformative impact on the workplace. She discusses adapting organizational values to thrive in the AI era and emphasizes the importance of psychological safety within teams. Price highlights how embracing vulnerability can enhance innovation and drive meaningful collaboration. Listeners will learn about managing employee concerns regarding AI, upskilling for a tech-driven future, and balancing human skills with AI capabilities for a stronger workplace culture.

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: The LAUNCH framework, created by James Whitman, offers a complete approach to successful product launches. It has six main parts: Listen to your clients, Assess the opportunity, Unify the team, Navigate the launch, Control the risks, and Hone the process. This framework helps solve common problems in product launches by encouraging teamwork, constant improvement, and strategic planning. By using the LAUNCH framework, companies can improve how they bring products to market, reduce launch failures, and make their product launch processes better over time.

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  The Product Development and Management Association (PDMA) Inspire Innovation Conference, on September 14-17, 2024 in St. Louis, MO, offers product managers and innovators a unique chance to grow professionally.

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  Product managers often face the challenge of significant responsibilities without formal authority.Creating a people-first culture is essential for gaining influence and driving innovation.A five-step model helps build this culture: caring, trust, unity, accountability, and mentoring.Recognizing the value in every team member and leveraging constraints can lead to significant innovations.Clear purpose helps teams navigate complexity and maintain focus.Mentoring is crucial for developing future leaders and sustaining a strong organizational culture.

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  Tony Ulwick, creator of Jobs-to-Be-Done, introduces Outcome-Driven Innovation (ODI), a revolutionary approach to product management. ODI shifts focus from generating ideas to understanding and addressing customer needs, leading to more successful products and innovations. ODI prioritizes understanding customer needs over generating product ideasThe approach uses both qualitative and quantitative research to identify unmet customer needsKey components include the job map, need statements, and the opportunity algorithmODI stays focused on customer problems, not potential solutions This customer-centric approach to innovation offers product managers a structured method to create products that truly meet market needs and drive business success.