

School of Podcasting: Expert Tips for Launching and Growing Your Podcast
Dave Jackson
You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.
Episodes
Mentioned books

Oct 16, 2006 • 14min
58: International Podcasting Expo - Attend in Your Jammies
Dave talks about all the cool stuff they've added to the International Podcasting Expo including a life time liscense to Pamela (Skype Plugin).
“Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast‿ We hear a promo for a show Dave is set to release this week (Building a Better Dave www.betterdave.com ) and we get a last 5 in 5 from Kevin Crossman from www.fratpackpodcast.com
LAST 5 in 5Film SPotting Podcast http://www.filmspotting.net/This Week in Tech http:/www.twit.comThe Mac Observers Weekly Roundup http://www.macobserver.com/roundup/The Daily Source Codewww.dailysourcecode.comThe Five Honey By Midnight (original Las Vegas Podcast)http://www.fivehundybymidnight.com/fhbm/

Oct 9, 2006 • 11min
57: Reviewing the Levelator Software
Dave reviews the new Free software "The Levelator" software (free for both PC and Mac). He uses a quick snippet from the Entrepreneurs Journey at http://www.entrepreneurs-journey.com/ I heard Yaro saying he was happy with the audio, so I ran a snippet through the Levelator. WOW. You got to hear this. Dave was listening to this episode at http://www.entrepreneurs-journey.com/492/podcast-michael-cheney-product-launch/
Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast
Get the Levelator at http://www.gigavox.com/levelator
Last 5 in 5 with Paul Coligan www.paulcolligan.com and The Business Podcasting Bible www.podcast411.com www.schoolofpodcasting.net www.podcastingunderground.com/www.twit.comwww.dailysourcecode.com
LAST MINUTE NOTE: The Levelator does NOT work on mp3 files (AIFF files and WAV files).
SPONSOR: Try Gotomeeting.com for FREE for 45 minutes today. Sign up and use the promo code PODCAST

Oct 3, 2006 • 15min
56: Expo Toy Roundup Part I
Dave crawls back to the microphone after a fun week in California. Some folks I mentioned Jason Van Orden (http://www.podcastingunderground.com/ ) and Paul Colligan (http://www.paulcolligan.com/ ). Paolo from www.italyfromtheinside.com
NEW TOYS FROM THE EXPOBoth of these tools allow you to update your pdocast from anywhere.www.imorphoisis.com The "Coffe Warmer" podcast updating toolhttp://www.podcastready.com/ Turn your USB device into a podcatcher.
Sweet Piece of Hardware (Thanks for the Demo Mark)
Aphex 230 Master Voice Channel Tube Mic Pre
(Get discounts in the BSW Podcast Gear Store )
(11:00) Last 5 in 5 from Mark Jenson of www.podsqod.com MAC OSG http://podcast.macosg.com/ Palm OSC http://palmosc.com/test/Apple News Now http://www.applenewsnow.com/ Project Studio Network www.projectstudionetwork.com (yes, I know that's only four...)
Other Sites Mentioned: www.schoolofpodcasting.com/expo06

Sep 25, 2006 • 12min
55: Never Podcast on 4 Hours Sleep
Dave talks the upcoming expo in Ontario California and why should be ready to take advantage of the opportunity. It's humour cast as Dave is really, really tired.
We also talk about getting feedback from friends on your podcast.
We also have a "Last 5 in 5" from Paul at the Technobabel Podcasthttp://www.technobabelshow.com/ his last 5 in are:
School of Podcasting (this site - thank you...)Cranky Geeks ( www.crankygeeks.com )DLTV with Patrick Norton ( www.dl.tv )Geeks on God (www.geeksongod.com )Media Moment (Salvation Army at www.mediamoment.blogspot.com )
Dave explains how to call a regular phone with Skype. Other sites Dave is involved withwww.todayinpodcast.com (With Gary and Rob)www.musicnewspodcast.net (Real People, Real News, Real Sarcasm)www.podcastclicks.com (banner exhcange program - free promotion)www.musicianscooler.com (Music Marketing For Bands)www.podcastingshirts.com

Sep 18, 2006 • 10min
54: Hey! Let's Start ANOTHER Podcast! - THINK FIRST
Dave has been track EXCATLY how long it takes to make a podcast. This includes:
Researching storiesOrganzing show notes for recordingRecorind the PodcastEditing mp3 tagsUploading the mp3Creating the Show notes
It turns out that based on my last 7 podcasts, you spend 4 minutes for every 1 minute of podcast. For example this podcast is about 10 minutes in length. As I type these show notes I'm at the 34 minute mark.
OK BIG DEAL?
Well, sometimes we get caught up in how fun podcasting is and we want to start another one before realizing that if we do a 15 minute podcast 4 times a week, that 4 HOURS of show production required. In some cases, you end up skimping on preparing good quality content, and then ALL your shows suffer.
Just Dave's way of saying, "Maybe you should think about it before starting another podcast."
See you at the Expo

Sep 11, 2006 • 15min
53: Cross Promotion For Music Podcasts
Dave reminds people about Podshow Music Rewind. It's very easy to cross promote your pdocast in front of other music lovers. Check out their submission form RIGHT HERE
Last 5 In 5 from Alan Lew of Travelography (www.podcasternews.com )Amateur Travler Podcast (http://amateurtraveler.com/ )Smart City (http://www.smartcityradio.com/ )Ken Radio (???)Slashdot Review (http://slashdotreview.com/ )Slate Magazine (http://www.slate.com/id/2119317/ )Talkshoe.com a Discussion From "Today in Podcasting" (www.todayinpodcasting.com )
Dave's BOO YAH tip from Big Al Wagner of www.projectstudionetwork.com

Sep 5, 2006 • 10min
52 Priming the Listener Pump
Dave talks about supporting listeners comments from a Customer Service stand point. He also points out a hidden trick that "regular" radio uses to get people to call in.
Enjoy your holiday (the last 5 in 5 will return next week).

Aug 28, 2006 • 16min
51: This Headset Sounds Like Ass
Dave is using an Altec Lansing AHS302i Headset Microphone and is not really impressed.
We also talk about the proper sequence of recording a "post production" show and why.
LAST 5 in 5 Courtest of Chris Christensen of Amateur Traveler Podcast (http://AmateurTraveler.com ) The Onion Radio Newshttp://www.theonion.com/content/radionews
Buzz Out Loud from Cnethttp://reviews.cnet.com/4520-11455_7-6333605-1.html?tag=cnetfd.dir
The Word Nerdshttp://thewordnerds.org/
Covervillehttp://coverville.com/
Geek Brief TVhttp://www.geekbrief.tv
Questions from Rob at www.robcasting.com "How do you afford this stuff?"

Aug 21, 2006 • 13min
50 Enhancing Your Content with Music and Sound Effects
Used appropriately, music and sound effects can really enhance your CONTENT.
Dave shares his feelings as he has quit listening to some podcasts as they play "whacky" sound effects over and over (and they don't even tie in with the content). What do you think? Does this bug you?
On the other hand, Music and sound effects can create a mood, and a theater of the mind experience when used properly.
Last 5 in 5 by Judson Voss of the Get Real Podcast (Learn about Real Estate Investing with a husband and wife investing duo). Check out Judson and Lynn at http://www.getrealrei.com/
Startup Nation http://www.startupnation.comPodsqod Morning Edition http://www.podsqod.com/Inside Home Recording www.insidehomerecording.comProject Studio Network http://ProjectStudioNetwork.com/School of Podcasting's Morning Announcements (this site)

Aug 14, 2006 • 17min
49: New Podsafe Music Resource, Marantz MD 600 Review
Dave talks about www.sellmusicdirect.com a new podsafe music resource. It's takes a CD from manufacturing all the way through distribution and its embracing podcasting. (look for the Podcaster sign up in the lower left hand corner).
Dave also recently purchased a Marantz MD 660 portable recorder he discusses his decision and other decent (less expensive) models such as:
Edirol R-09 (not the E9 that I mentioned)Sony MZ100 Minisc Recorder ($299)Other Minidisc Recorders at Sound Professionals Also, http://www.samedaymusic.com does not charge tax (except in NJ).
Last 5 in 5 Courest of Mignon of the Absolute Science Podcast (www.welltopia.com )5. http://www.israelisms.com/ 4. Teknikal diffikulties 3. Matt's Today in History 2. Armchair President 1. The Big Show
Other Sites Mentioned:CC Chapman (using an Edirol Unit) http://www.managingthegray.com/


