

School of Podcasting: Expert Tips for Launching and Growing Your Podcast
Dave Jackson
You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.
Episodes
Mentioned books

Aug 7, 2006 • 22min
48: It's Summer Let's Go Toobin'
Dave interviews Charter Harkins one of the creators of of Innertoob.com a cool tool for Podcasters to boost communication, increase search engine searchability and send links via email to a certain time in the mp3 file.
Check out this show at innertoob.com
Carters Last 5 in 5Inside the Net http://www.twit.tv/ITNThis week in Tech http://www.twit.tvPottercast www.pottercast.com Ask a Ninja www.askaninja.com Rocketboom www.rocketboom.com

Jul 31, 2006 • 14min
47: Quickly Making Audio Comments Podcast Ready
I walk the listener through adjusting a voicemail comment from a scratchy, noisey sound bite to a smoother sounding clip ready to use. Dave explains some features that are in Sony Sound Forge (Free shipping at Same Day Music ) also Dave is using Castblaster in this issue.
I also talks about cleaning up those listener calls from k7.net and Kall8 he exaplains how make two quick passes with a noise gate and EQ you can get these sounding smoother for your podcast.Last 5 in 5 Courtesy of Rich Palmer of Audio Gumshoe (www.audiogumshoe.com )1. The One Minute How tohttp://oneminutehowto.com/ - learn anything about anything2.Bucket Podcasthttp://bucketpodcast.blogspot.com - Couple Cast By Newlyweds3. Out of Order Powww.oooshow.com - Out of order things in the world4. Managing the Grey - Makreting Tipswww.managingthegrey.com5. Perfect Head PW Fenton's new Podcast.www.prefecthead.com
P.S. I notice an above normal amount of his when I turn on my mic...

Jul 25, 2006 • 19min
46 My Feed Was Hijacked - Interactive Podcasts
Dave explains that after going on someone's show, THEIR podcast was inserted into his Musicians Cooler feed. They re-wrote (hijacked) his RSS file. He exaplains how he fixed it, and reminds everyone to pick good passwords, and to change them often.
Last 5 in 5Dan from Journey Inside My Mind Podcast provides his last 5 in 5Check out Dan at www.jimmpodcast.blogspot.com www.daveslounge.com (Music to Chill to)www.denverpost.com (Today in Music History)www.manlygeek.com www.americanpublicmedia.publicmedia.orgwww.dailysourcecode.com (Adam Curry)
Feedburner added some technology that is not working with Juice (formerly ipodder software). To fix this:Log into your Feedburner feedClick on 'Standard Stats' under the "SERVICES" area on the left side.Take the check mark off "Item enclosure downloads (podcast downloads)"SAVE your changes.Thanks to: Georgehttp://EclecticMix.comhttp://OneMinuteHowTo.comRichwww.audiogumshoe.comand JTwww.freemusicianlist.com for the heads up on this. To read more about this in the Feedburner support area go to Here
Interactive Podcasts. Dave gets some insights from Greg of the 5 Questions Podcast. Check it out at www.5questions.net
Dave used Podproducer to Make this Show

Jul 17, 2006 • 16min
45: Dave Goes Dingy - Podcast Promotion Ideas
Dave has some fun playing with Jason Robertshaw of www.cephalopodcast.com and trys to find a new opening.
Dave discusses an idea that came about in today's School of Podcasting Roundtable (available to members of the School of Podcasting www.schoolofpodcasting.com ) using promotional drink coasters from WWW.BRANDERS.COM where you can get your logo put on a coaster. (couretesy of Johnathon of www.HollywoodComediansRadio.com
Last 5 in 5 courtest of Twilight of www.twilightandthebes.com 1. Nate and Di www.nateandi.com "The Nate and Di Show is a podcast intended for Mature Audiences Only. We are blasphemous and have potty mouths!"
2. Punk Radio www.punkyradio.com Half an hour of X-rated music and mayhem from The Heart of Sherwood Forest featuring tracks you've never heard before, expressions you've never heard before and jokes you'll never want to hear again.
3. The Twisted Pickle www.thetwistedpickle.com The Twisted Pickle Show is a guy in Omaha sharing humor and stories meant to help you not take anything in life serious. Personal, sometimes funny stories, all told without his wife knowing the show exists.....so far....
4. The Bitterest Pill http://www.thebitterestpill.com/Comedy, Commentary, and Music from a stay home Dad/Shut In
5. Best of the Left Podcast www.bestoftheleftpodcast.com/A Podcast where we play the best of talk radio on the left side of the dial. Real radio, real liberal. Condensed into neat, commute sized, chunks.

Jul 10, 2006 • 19min
44: Interview CEO of Voiceindigo John Mayerhofer
Dave interviews John Mayerhofer the CEO of www.Voiceindigo.com a service that will help deliver your podcast to phones.
Dave mentions a new segment "5 in 5" inspired by Joe of www.salesroundup.com This is where you tell us (not so much your favorites but) what were the last 5 podcasts you listened to (do NOT include this one). If you want to say if you liked it or not, feel free but try to keep your comments under 5 minutes (hence 5 in 5). Call it in a 888-563-3228 (if possible use a land line - better yet record it and send us the mp3 file).
Dave's "Last 5 in 5"www.musicproshow.com www.musicbusinessradio.com www.podcast411.com www.thebitterestpill.com www.themarketerspodcast.com
For more information about Voiceindigo go to
http://www.voiceindigo.com/podcasters
See you at the Expo

Jul 6, 2006 • 11min
43: Podcast Awards - Is Your RSS Validated? SURPRISE!
Dave gets notified about the Podcaster Awards and in checking eligibility discovers his RSS feed is NOT 100% valid. As the deadline is 7/15 you may want to get cracking on validating your feed, and alerting your listeners (that is if you care about these types of things - it might attract more sponsors if you were people's choice 2006).
Specials thanks to Curt from http://www.digitalslobpod.com for opening the show.
To check your feed go to www.feedvalidator.org
See everyone in California.
UPDATE: I sent an email to Todd Cochrane and he explained the RSS stipulation was to make sure a submission IS a podcast as some submit items that have NO RSS feed at all. Other sites such as clickcaster.com can only be viewed in itunes. Minor issues that can't be helped would be (more than likely) overlooked (I'm paraphrasing what Todd said).

Jul 3, 2006 • 19min
42: Tricks of the Podcasting Masters: Rob Walch Interview
Dave interviews Rob of www.podcast411.com about the Book that he co-authored with Murr Lafferty (www.ishouldbewriting.com ) and other podcasts). Rob discusses "behind the scenes" of how the book "Tricks of the Podcasting Masters" came about, and Dave provides his opinion on the book. (Available at http://www.amazon.com
Students Only Podcast: Dave talks about blurbrry.com and the Podshow Delivery Network roll out. Sign up at www.schoolofpodcasting.com
View the School of Podcasting Page at blubrry.com

Jun 26, 2006 • 22min
41 The Art of the Interview - Martin Perlich Interview
Dave interviews Martin Perlich a 40+ year veteran of many forms of media. He is the author of the book "The Art of the Interview - a step by step guide to insightful interviewng from Empty Press
Dave interviews Martin on his book tour for his new book "Wild Times" and Dave's choice of microphones was great (um, if I wanted to pick up all the ambience of Borders). Martin "Schools me" on interviewing skills.
If this is the first time you're heard this show, the audio is typically not this bad. I tried to edit this, but I needed to keep both the left and right channels.
Dave points out his own "Crap questions" and explains why they are crap (things like his history, experience should be listed before the interview - as a set up - not something your intervewee needs to answer for the 100th time).
Martin's book has lots of good tips (how to prepare, listen, how and when to use a hard hitting question), and is filled with fun stories as you get to read how he approached different interviews.
I recommend the book for anyone who does interviews on their podcast. You're opening questions (along with the questions that follow) will definitely improve. Your audience will thank you.

Jun 19, 2006 • 24min
40: Is Content Really King? Allen Stewart Part II
In part 2 of my interview with Allen Stewart of www.themarketerspodcast.com Allen talks about his Podcasting has boosted his business, and the question "How can I make money from a podcast?" man not mean "advertising and sponsorship. We discuss viral marketing, and making a connection with your listeners.
See me at the Expo!Just a reminder that the Podcasting Expo is right around the corner.
Coming in the future, how to conduct interviews with the MArtin Perlich, Author of the Book "The Art of the Interview - a step by step guide to insightful interviewing."

Jun 12, 2006 • 24min
39: Marketing 101 With Allen Stewart of the Marketer's Podcast
Get your own domain name for $6.95 at GoDaddy.com by using the coupon code " cooler3 "
This is part one of my interview with Allen Stewart of the marketer's podcast (www.themarketerspodcast.com ) Allen is a great guy, and every conversation with Allen always ends with me full of ideas. I LOVE people who make me think.
I realize that many of us do not have a marketing baground so I asked Allen to do a "Marketing 101." For those that are looking to monetize their podcast this is right up your alley. However, if you're not you can still get a TON out of this interview. Simply substitute the word "Customer" with the word "Subscriber."
I also answer some listener email from Cornelius Fichtner of the Project Management Podcast (http://pmpodcast.blogspot.com ) Who asks about selling, or having a "Premium" podcast. I use Premium Podcasting and recently created a tutorial for those who want a glimpse on how I set up m site to use this tool. (note: use the coupon code " expo " and get 50% off your first month). You can also get a 4 day free trial of Premium Podcasting for $1. For more information go to their site. www.premiumpodcasting.com


