

School of Podcasting - Podcast Tips to Plan, Launch, Grow Your Podcast
Dave Jackson
You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.
Episodes
Mentioned books

Jul 10, 2006 • 19min
44: Interview CEO of Voiceindigo John Mayerhofer
Dave interviews John Mayerhofer the CEO of www.Voiceindigo.com a service that will help deliver your podcast to phones.
Dave mentions a new segment "5 in 5" inspired by Joe of www.salesroundup.com This is where you tell us (not so much your favorites but) what were the last 5 podcasts you listened to (do NOT include this one). If you want to say if you liked it or not, feel free but try to keep your comments under 5 minutes (hence 5 in 5). Call it in a 888-563-3228 (if possible use a land line - better yet record it and send us the mp3 file).
Dave's "Last 5 in 5"www.musicproshow.com www.musicbusinessradio.com www.podcast411.com www.thebitterestpill.com www.themarketerspodcast.com
For more information about Voiceindigo go to
http://www.voiceindigo.com/podcasters
See you at the Expo

Jul 6, 2006 • 11min
43: Podcast Awards - Is Your RSS Validated? SURPRISE!
Dave gets notified about the Podcaster Awards and in checking eligibility discovers his RSS feed is NOT 100% valid. As the deadline is 7/15 you may want to get cracking on validating your feed, and alerting your listeners (that is if you care about these types of things - it might attract more sponsors if you were people's choice 2006).
Specials thanks to Curt from http://www.digitalslobpod.com for opening the show.
To check your feed go to www.feedvalidator.org
See everyone in California.
UPDATE: I sent an email to Todd Cochrane and he explained the RSS stipulation was to make sure a submission IS a podcast as some submit items that have NO RSS feed at all. Other sites such as clickcaster.com can only be viewed in itunes. Minor issues that can't be helped would be (more than likely) overlooked (I'm paraphrasing what Todd said).

Jul 3, 2006 • 19min
42: Tricks of the Podcasting Masters: Rob Walch Interview
Dave interviews Rob of www.podcast411.com about the Book that he co-authored with Murr Lafferty (www.ishouldbewriting.com ) and other podcasts). Rob discusses "behind the scenes" of how the book "Tricks of the Podcasting Masters" came about, and Dave provides his opinion on the book. (Available at http://www.amazon.com
Students Only Podcast: Dave talks about blurbrry.com and the Podshow Delivery Network roll out. Sign up at www.schoolofpodcasting.com
View the School of Podcasting Page at blubrry.com

Jun 26, 2006 • 22min
41 The Art of the Interview - Martin Perlich Interview
Dave interviews Martin Perlich a 40+ year veteran of many forms of media. He is the author of the book "The Art of the Interview - a step by step guide to insightful interviewng from Empty Press
Dave interviews Martin on his book tour for his new book "Wild Times" and Dave's choice of microphones was great (um, if I wanted to pick up all the ambience of Borders). Martin "Schools me" on interviewing skills.
If this is the first time you're heard this show, the audio is typically not this bad. I tried to edit this, but I needed to keep both the left and right channels.
Dave points out his own "Crap questions" and explains why they are crap (things like his history, experience should be listed before the interview - as a set up - not something your intervewee needs to answer for the 100th time).
Martin's book has lots of good tips (how to prepare, listen, how and when to use a hard hitting question), and is filled with fun stories as you get to read how he approached different interviews.
I recommend the book for anyone who does interviews on their podcast. You're opening questions (along with the questions that follow) will definitely improve. Your audience will thank you.

Jun 19, 2006 • 24min
40: Is Content Really King? Allen Stewart Part II
In part 2 of my interview with Allen Stewart of www.themarketerspodcast.com Allen talks about his Podcasting has boosted his business, and the question "How can I make money from a podcast?" man not mean "advertising and sponsorship. We discuss viral marketing, and making a connection with your listeners.
See me at the Expo!Just a reminder that the Podcasting Expo is right around the corner.
Coming in the future, how to conduct interviews with the MArtin Perlich, Author of the Book "The Art of the Interview - a step by step guide to insightful interviewing."

Jun 12, 2006 • 24min
39: Marketing 101 With Allen Stewart of the Marketer's Podcast
Get your own domain name for $6.95 at GoDaddy.com by using the coupon code " cooler3 "
This is part one of my interview with Allen Stewart of the marketer's podcast (www.themarketerspodcast.com ) Allen is a great guy, and every conversation with Allen always ends with me full of ideas. I LOVE people who make me think.
I realize that many of us do not have a marketing baground so I asked Allen to do a "Marketing 101." For those that are looking to monetize their podcast this is right up your alley. However, if you're not you can still get a TON out of this interview. Simply substitute the word "Customer" with the word "Subscriber."
I also answer some listener email from Cornelius Fichtner of the Project Management Podcast (http://pmpodcast.blogspot.com ) Who asks about selling, or having a "Premium" podcast. I use Premium Podcasting and recently created a tutorial for those who want a glimpse on how I set up m site to use this tool. (note: use the coupon code " expo " and get 50% off your first month). You can also get a 4 day free trial of Premium Podcasting for $1. For more information go to their site. www.premiumpodcasting.com

Jun 5, 2006 • 22min
38 Can Podcasters Make Money with Affiliate Links? Audio Technica 2020 Review
A slightly longer than usual show as Dave packs in an an interview with Heather Vale as well as shows off some different microphones
Microphone Review:I really like the sound of the Audio Technica 2020. It's very clear, and while the 3035 handles the bottom end, and has some additional features, if you're on a budget, the 2020 is a great microphone.
Microphone #1 Audio Technica 2020 (get the mic, and free windscreen for $99 )Microphone #2 Audio Technica 3035 (get the mic, and free windscreen for $199 )Micropphone #3 MXL 67 ($100)
Interview with Heather Vale
We talk about her book Clickbank Affiliate Confessions. Heather answers questions like, "Do you need an email list, how do podcasters get their listeners back to their website?" and more. Get the Book "Clickbank Affiliate Confessions" for more information check out Heather at www.heathervale.com and her podcasts:
http://TodaysSuccessMinute.com http://www.SuccessUnwrappedRadio.comToday's Success Minute (at PCN)
Hear Dave Jackson interview at Entrepreneures JourneyDave was interviewed at http://www.entrepreneurs-journey.com/464/audio-interview-with-dave-jackson-from-schoolofpodcastingcom/ The Entrepeneurs Journey has lots of articles and podcast for anyone looking to start and run their own business.

May 28, 2006 • 19min
37 Avoiding Cease and Desist with Rich Palmer
Dave asks the question, "What are you using to stay organized?" as he had accidentally missplaced his interview with Rich Palmer of www.audiogumshoe.com the show is 19 minutes long (a little long, but an interesting story).
Random Link http://ccmixter.org/
Please note the audio review of the Audio Technica 2020 microphone will be in the future (I really needed to get Rich's story out to the public).

May 20, 2006 • 18min
36 Audio Technica 20/20 - and The iRiver T30 Fooled Me
Thanks to everyone who commmented about the last show. Well I found out the hard way that the T30 DOES NOT allows you to plug in a microphone to the LINE IN. The line is for plugging in a CD player (or any other line device). Dave's answer was to go to www.ebay.com and buy a refurbished iRiver 899 (total cost 95.11 )
If you're not looking to spend the giant bucks on a Marantz 660 ($500), Roland-Edirol has the new R-09 coming out later this month ($400). Allan Stewart from the Marketers Podcast let me know that new models of Minidisc recorders have the ability to download to a PC. I checked into this an sony has a model MZM100 and it does connect via USB (Click the link and buy a new MZ-M100 from us and receive a free pair of Sony MDR-7506 headphones ($99 value) with your order. While supplies last! at samedaymusic.com).
Keep in mind that line in does NOT equal mic in.
Thanks to:Peter from www.carbuyingscams.com Alan Stewart www.themarketerspodcast.com Eric http://www.naughtiusmaximus.com/Russ www.razinggiants.com

May 15, 2006 • 13min
35 iRiver T30 Vs 899 Comparison
Dave talks about his old iRiver 899 and his new iRiver T30 he also talks about Mobile Entertainment magazine, and the mystery of www.cobyusa.com and their uint the MP-C941
Also attention Students don't miss the "Podcaster Roundtable" Next Sunday (details are at the top of the screen when you login).
Notice: The price of a subscription is going up June 1st. Anyone signing up before June 1 will not have their fees increase.