

School of Podcasting - Podcast Tips to Plan, Launch, Grow Your Podcast
Dave Jackson
You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.
Episodes
Mentioned books

Sep 18, 2006 • 10min
54: Hey! Let's Start ANOTHER Podcast! - THINK FIRST
Dave has been track EXCATLY how long it takes to make a podcast. This includes:
Researching storiesOrganzing show notes for recordingRecorind the PodcastEditing mp3 tagsUploading the mp3Creating the Show notes
It turns out that based on my last 7 podcasts, you spend 4 minutes for every 1 minute of podcast. For example this podcast is about 10 minutes in length. As I type these show notes I'm at the 34 minute mark.
OK BIG DEAL?
Well, sometimes we get caught up in how fun podcasting is and we want to start another one before realizing that if we do a 15 minute podcast 4 times a week, that 4 HOURS of show production required. In some cases, you end up skimping on preparing good quality content, and then ALL your shows suffer.
Just Dave's way of saying, "Maybe you should think about it before starting another podcast."
See you at the Expo

Sep 11, 2006 • 15min
53: Cross Promotion For Music Podcasts
Dave reminds people about Podshow Music Rewind. It's very easy to cross promote your pdocast in front of other music lovers. Check out their submission form RIGHT HERE
Last 5 In 5 from Alan Lew of Travelography (www.podcasternews.com )Amateur Travler Podcast (http://amateurtraveler.com/ )Smart City (http://www.smartcityradio.com/ )Ken Radio (???)Slashdot Review (http://slashdotreview.com/ )Slate Magazine (http://www.slate.com/id/2119317/ )Talkshoe.com a Discussion From "Today in Podcasting" (www.todayinpodcasting.com )
Dave's BOO YAH tip from Big Al Wagner of www.projectstudionetwork.com

Sep 5, 2006 • 10min
52 Priming the Listener Pump
Dave talks about supporting listeners comments from a Customer Service stand point. He also points out a hidden trick that "regular" radio uses to get people to call in.
Enjoy your holiday (the last 5 in 5 will return next week).

Aug 28, 2006 • 16min
51: This Headset Sounds Like Ass
Dave is using an Altec Lansing AHS302i Headset Microphone and is not really impressed.
We also talk about the proper sequence of recording a "post production" show and why.
LAST 5 in 5 Courtest of Chris Christensen of Amateur Traveler Podcast (http://AmateurTraveler.com ) The Onion Radio Newshttp://www.theonion.com/content/radionews
Buzz Out Loud from Cnethttp://reviews.cnet.com/4520-11455_7-6333605-1.html?tag=cnetfd.dir
The Word Nerdshttp://thewordnerds.org/
Covervillehttp://coverville.com/
Geek Brief TVhttp://www.geekbrief.tv
Questions from Rob at www.robcasting.com "How do you afford this stuff?"

Aug 21, 2006 • 13min
50 Enhancing Your Content with Music and Sound Effects
Used appropriately, music and sound effects can really enhance your CONTENT.
Dave shares his feelings as he has quit listening to some podcasts as they play "whacky" sound effects over and over (and they don't even tie in with the content). What do you think? Does this bug you?
On the other hand, Music and sound effects can create a mood, and a theater of the mind experience when used properly.
Last 5 in 5 by Judson Voss of the Get Real Podcast (Learn about Real Estate Investing with a husband and wife investing duo). Check out Judson and Lynn at http://www.getrealrei.com/
Startup Nation http://www.startupnation.comPodsqod Morning Edition http://www.podsqod.com/Inside Home Recording www.insidehomerecording.comProject Studio Network http://ProjectStudioNetwork.com/School of Podcasting's Morning Announcements (this site)

Aug 14, 2006 • 17min
49: New Podsafe Music Resource, Marantz MD 600 Review
Dave talks about www.sellmusicdirect.com a new podsafe music resource. It's takes a CD from manufacturing all the way through distribution and its embracing podcasting. (look for the Podcaster sign up in the lower left hand corner).
Dave also recently purchased a Marantz MD 660 portable recorder he discusses his decision and other decent (less expensive) models such as:
Edirol R-09 (not the E9 that I mentioned)Sony MZ100 Minisc Recorder ($299)Other Minidisc Recorders at Sound Professionals Also, http://www.samedaymusic.com does not charge tax (except in NJ).
Last 5 in 5 Courest of Mignon of the Absolute Science Podcast (www.welltopia.com )5. http://www.israelisms.com/ 4. Teknikal diffikulties 3. Matt's Today in History 2. Armchair President 1. The Big Show
Other Sites Mentioned:CC Chapman (using an Edirol Unit) http://www.managingthegray.com/

Aug 7, 2006 • 22min
48: It's Summer Let's Go Toobin'
Dave interviews Charter Harkins one of the creators of of Innertoob.com a cool tool for Podcasters to boost communication, increase search engine searchability and send links via email to a certain time in the mp3 file.
Check out this show at innertoob.com
Carters Last 5 in 5Inside the Net http://www.twit.tv/ITNThis week in Tech http://www.twit.tvPottercast www.pottercast.com Ask a Ninja www.askaninja.com Rocketboom www.rocketboom.com

Jul 31, 2006 • 14min
47: Quickly Making Audio Comments Podcast Ready
I walk the listener through adjusting a voicemail comment from a scratchy, noisey sound bite to a smoother sounding clip ready to use. Dave explains some features that are in Sony Sound Forge (Free shipping at Same Day Music ) also Dave is using Castblaster in this issue.
I also talks about cleaning up those listener calls from k7.net and Kall8 he exaplains how make two quick passes with a noise gate and EQ you can get these sounding smoother for your podcast.Last 5 in 5 Courtesy of Rich Palmer of Audio Gumshoe (www.audiogumshoe.com )1. The One Minute How tohttp://oneminutehowto.com/ - learn anything about anything2.Bucket Podcasthttp://bucketpodcast.blogspot.com - Couple Cast By Newlyweds3. Out of Order Powww.oooshow.com - Out of order things in the world4. Managing the Grey - Makreting Tipswww.managingthegrey.com5. Perfect Head PW Fenton's new Podcast.www.prefecthead.com
P.S. I notice an above normal amount of his when I turn on my mic...

Jul 25, 2006 • 19min
46 My Feed Was Hijacked - Interactive Podcasts
Dave explains that after going on someone's show, THEIR podcast was inserted into his Musicians Cooler feed. They re-wrote (hijacked) his RSS file. He exaplains how he fixed it, and reminds everyone to pick good passwords, and to change them often.
Last 5 in 5Dan from Journey Inside My Mind Podcast provides his last 5 in 5Check out Dan at www.jimmpodcast.blogspot.com www.daveslounge.com (Music to Chill to)www.denverpost.com (Today in Music History)www.manlygeek.com www.americanpublicmedia.publicmedia.orgwww.dailysourcecode.com (Adam Curry)
Feedburner added some technology that is not working with Juice (formerly ipodder software). To fix this:Log into your Feedburner feedClick on 'Standard Stats' under the "SERVICES" area on the left side.Take the check mark off "Item enclosure downloads (podcast downloads)"SAVE your changes.Thanks to: Georgehttp://EclecticMix.comhttp://OneMinuteHowTo.comRichwww.audiogumshoe.comand JTwww.freemusicianlist.com for the heads up on this. To read more about this in the Feedburner support area go to Here
Interactive Podcasts. Dave gets some insights from Greg of the 5 Questions Podcast. Check it out at www.5questions.net
Dave used Podproducer to Make this Show

Jul 17, 2006 • 16min
45: Dave Goes Dingy - Podcast Promotion Ideas
Dave has some fun playing with Jason Robertshaw of www.cephalopodcast.com and trys to find a new opening.
Dave discusses an idea that came about in today's School of Podcasting Roundtable (available to members of the School of Podcasting www.schoolofpodcasting.com ) using promotional drink coasters from WWW.BRANDERS.COM where you can get your logo put on a coaster. (couretesy of Johnathon of www.HollywoodComediansRadio.com
Last 5 in 5 courtest of Twilight of www.twilightandthebes.com 1. Nate and Di www.nateandi.com "The Nate and Di Show is a podcast intended for Mature Audiences Only. We are blasphemous and have potty mouths!"
2. Punk Radio www.punkyradio.com Half an hour of X-rated music and mayhem from The Heart of Sherwood Forest featuring tracks you've never heard before, expressions you've never heard before and jokes you'll never want to hear again.
3. The Twisted Pickle www.thetwistedpickle.com The Twisted Pickle Show is a guy in Omaha sharing humor and stories meant to help you not take anything in life serious. Personal, sometimes funny stories, all told without his wife knowing the show exists.....so far....
4. The Bitterest Pill http://www.thebitterestpill.com/Comedy, Commentary, and Music from a stay home Dad/Shut In
5. Best of the Left Podcast www.bestoftheleftpodcast.com/A Podcast where we play the best of talk radio on the left side of the dial. Real radio, real liberal. Condensed into neat, commute sized, chunks.