School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Dave Jackson
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May 28, 2007 • 15min

88 You Don't Need a "DJ" Voice To Podcast

Today we talk about using a "Radio Voice" to be a podcaster. I talk about Dr Dave from www.shrinkwrapradio.com who was worried that he didn't have a "DJ" voice. He's doing fine, and remember that many people do NOT want to hear a "DJ" voice. We talk about forum spam. One way to cut down on spam is to require approval of all new members. George from the www.oneminutehowto.com podcast explains he finally wrote a program to stop spam on his website. I also mention how I've started a "Step by Step" section at the School of Podcasting with my recommended software program, hosting solutions, etc. If you are looking for a quick way to start podcasting, the School of Podcasting is a great solution. www.schoolofpodcasting.com Dave explains that Mixcraft from Acoustica is his recommended "Multi-track" podcasting software.
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May 21, 2007 • 19min

87 Pacing Yourself as a Podcaster

I talk about pacing yourself (your conent) when you hit the jackpot. We also talk about bulletin boards (forums), and how to fight spam. Wew also talk about doing an "Anniversary show." We also throw out the question, "Does anyone know a WYSIWYG theme editor for worpdress?" Affiliate link of the Month: www.trykall8.com Don't lose sleep worring if your voicemail number will be lost, it's only 2 bucks a month and .06 a minute and you never have to worry about losing your podcast vociemail number again. Sites and products mentioned: Cooler Websites www.coolerwebsites.com PhpBB http://www.phpbb.com/ Simple Machines Forum http://www.simplemachines.org/  Start your podcast today at www.schoolofpodcasting.com
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May 14, 2007 • 11min

86 Podcast Flyer Tips and Revisting Your Episode Name

Today I talk about some experiments I've done promoting my podcast. I also talk about some of the results I've done by finding a tool thats fits your listeners - in my case it was bookmarks promoting m podcast to college students - and how effective it can be. HOWEVER, I think that one of the reasons I have seen a rise in my listeners is due to my episdoe headlines. If you just put "your podcast name #12 " that doesn't entice people to listen. Make it easier for your listener by giving them a clue as to what is in your latest show. Today's affilaite link is www.trykall8.com get your own toll free number for $2 a month and only .06 a minute. Make it easy for your listeners to call, and never woory about losing your voicemail number again. If you would like to start your own podcast, check us out at www.schoolofpodcasting.com
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May 7, 2007 • 18min

85 Never Lose Your Voicemail Number

Did you know that if you don't use your k7.net phone number in 30 days it will go away? Well here is a way to never worry about losing your voicemail. Check out www.trykall8.com where you can get a toll free number for $2 a month (plus .06 a call for each minute). No matter if people call or not, you will not lose your phone number. Always looking for shw intros "This is __ from the ___ and you're listneing to the School of Podcasting's morning announcements. Looking for a cheap hosting? Check out http://www.coolerwebpages.com/ (SOP members get %25 off the already low price). Dave talks about a poll he was doing on another non-podcast related site. The results: Have you listened to a Podcast? Yes 27 percentNo 61 PercentWhat is a podcast? 12 percent Comments from Laura of www.mbaworkinggirl.com really liked the tutorial at www.learntosubscribe.com (You can link to this at this page http://www.learntosubscribe.com/linktous.htm ) Podcast Reviews WebsitesPodcast Fanatichttp://podcastfanatic.wordpress.com/Podcast Reviewshttp://podcastreviews.net/  Audio Addictshttp://societyfans.blogspot.com/ For Further Reviewhttp://www.furtherreview.net/Podcast Reviewshttp://www.podcastrev.com/ New Portable Recorder Coming the Zoom H2 Check it out at Same Day Music $199 Other Sites MentionedToday in iPhone www.todayiniphone.com  Dancing With Elephants www.dwith3.com
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Apr 30, 2007 • 18min

84 Getting More Podcast Subscribers

In this podcast we throw out some podcast promotion tips, why "hard sell" podcasts are stupid, and some new free services for podcasters. TIMELINE: 1:30 Feedback from Taylor Marek about a promtion that was being run by Dancing With Elephants (www.dwithe.com ) full details about promotion can be found HERE  4:48 Giving away an ipod Shuffle. will cost you about 80 bucks. 5:50 Feedback on the "Graffitti tip" from Mark Anderson 9:50 Other Podcast Promotion Ideas. Book Mentioned: Tricks of the Podcasting Masters  10:25 Find your podcast in the iTune directory and play with "also subscribe to this podcast."   12:19 www.trypersony.com a great way to collaborate online and NO SOFTWARE TO LOAD, NO monthly fees, NO huge sticker price. Try it for free at www.trypersony.com   13:55 Free Services For PodcastersPodcastlcicks.com www.podcastclicks.com Learntosubscribe.com www.learntosubscribe.com (link to this site) Want to start your own podcast? Check out our main stie at www.schoolofpodcasting.com
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Apr 23, 2007 • 15min

83 Chalk Up Another Podcast Promotion Idea

Dave gets some listener feedback from Chris at amateurtraveler.com and Paul from technobabelshow.com I was reading a book about marketing a musical group and it mentioned using chalk to promote your band. Would this work for podcasters? Find where your taget market goes and write your website in front of the entrance? Is this a great first impression? Get your own domain name for 6.95 a years using the coupon code cooler3 or 10% off using cooler1 I give a brief update on bookmarks as a promotional tool. SPONSORwww.trypersony.com Costt Effective Web Meetings. Try it for free. No Sign up needed. Last 5 in 5 from Mark at podsquod.com MAC OSG http://podcast.macosg.com/ Palm OSC http://palmosc.com/test/Apple News Now http://www.applenewsnow.com/ Project Studio Network www.projectstudionetwork.com Desparate Husbands http://www.desperatehusbands.net Other sites mentionedwww.todayinpodcasting.com
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Apr 9, 2007 • 15min

82 Creating Same Page Podcasting

People have asked me "Should I write down what to say on a podcast?" When they ask this they mean every word. This is NOT the way to go. I talk about a podcast that is the EXACT content I'm looking for and I CAN'T LISTEN as the podcaster is reading a book. Most podcasts are one side of a two-way, time-shifted, conversation. Do you read what you are going to say when you call your Mom? Instead, map out your ideas on note cards, or use software like Microsoft Word, or notepad, to make bullet points. This enables you to create the free flowing, natural sounding conversation based on the bullet point. If you are looking for more interaction with your podcast, check out Six Pixels of the Separation podcast at http://www.twistimage.com/blog/ LAST 5 IN 5 Featuring Michael Butler of the Rock and Roll Geek Show Evel Genious Chronicles www.evilgeniuschronicles.orgAdam Currys's Daily Source Code www.dailysourcecode.com Madge Weinsteins Yeast Radio www.yeastradio.com Plan Nine Rock Show http://plannineprint.com/podcast.html Musicians Cooler http://www.musicianscooler.com Check out Michael Butler's Rock and Roll Geek show at www.rockandrollgeek.com Persony Has taken the bite out of online meetings. Harness the power of online meetings WITHOUT the monthly fees. Try it free at www.trypersony.com Check out our 100s of resources and hours of tutorials to help you launch your podcast (along with Dave as your personal Podcast coach) at www.schoolofpodcasting.com
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Apr 2, 2007 • 17min

81 Icing on the Cake - Presentation Tips

NEW SPONSOR: www.trypersony.com The power of online meetings without the monthly fees. Today I'm talking about some tips for presentation, as well we WHY you should be doing some osrt of introduction for your podcast. This includes: Doing Transistions Between Topics:Enable the listener to fast forward through topics they may not want ot listen to, and makes the whole flow of the podcast better. When you just stop music, it jars the listener. You want the transition to signal something new is now on board. If you are looking for theme music check out http://music.podshow.com and do a search for the word themes, beats, etc Get a pop filter for your podcast. Popping P's are annoying. They are about 20 bucks, and can boost your presentation immensly. Dave explains the jibberish issue when it comes to looking at an XML file. The reason you should do some sort of introduction to your pdocast is for the Apple iPod Shuffle users. Even if you don't care about shuffle users, its beneficial for the lsitener. Its all about the listener. Special thanks to Laura Adam of the MBA Working Girl podcast at www.mbaworkinggirl.com  Music from the Podsafe Music Network
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Mar 26, 2007 • 17min

80 Changing Your Feed in ITunes

In this episode I talk about a couple of nightmares I've run across including: My RSS feed in iTunes somehow got changed to http://s (podpress maybe? I'm not sure...). I had to change my RSS feed in iTunes To change this you need to (accorsing to Apple's Forums):Podcasters occasionally need to move their feed from one location to another. In this case, you should not remove your feed. If possible, you should set your web server to return a 301 error and redirect when receiving a request for the old feed. Doing so will cause both the iTunes Music Store and the iTunes clients that have subscribed to your podcast to pick up the new feed URL. Be sure to maintain the redirect for at least two weeks to ensure that most subscribers have attempted to download your most recent episode and have thereby received the new URL. If you don’t know how to return an HTTP 301, you can use the tag described in the iTunes RSS Tags section below. The tag will cause the iTunes music store to be updated with the new feed URL, but it will not inform iTunes clients of the new location. You may choose to include an audio note in your podcast, informing your subscribers that your podcast has changed locations. After adding the tag, be sure to keep your feed running at the old URL for at least 48 hours. Then later I did a somewhat time sensitive announcement only to have feedburner fail to update my feed. Lesson Learned: Never fail to occasionally go back and experience your podcast through the eyes (and mouse) of a new subscriber. Double check your feed(s). LAST 5 IN 5 from Canis Lupus of http://bandtrax.podshow.com/ Ask a Ninja http://www.askaninja.com/Hope is Emo http://www.hopeisemo.com/Accident hash http://www.accidenthash.com Mac Break Video Podcast http://www.twit.tv/MBYuzzy's Weekend Dancefloor  http://ywdp.blogspot.com/ Other Sites Mentioned: Podcast Secrets www.secretswithdave.com  Coupon PC916Big Break Podcast www.thebigbreakpodcast.com Sponsor: Go to MeetingOnline Meetings Made Easy with www.gotomeeting.com Try it Free for 45 days use Promo Code Podcast  Promo:Quiet Study Area Knowledge for Your Brain - Music For Your Soulwww.quietstudyarea.com
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Mar 19, 2007 • 24min

79 Podcast Secrets with Paul Colligan

Dave talks with Paul Colligan of www.paulcolligan.com about the upper level class starting MARCH 20th! about monetizing your podcast.  Here are some thing they will be teaching you: * Exactly 8 reasons why Podcasting brings them, and can bring you, a critical business (and profit) advantage. * 7 secrets to producing profitable Podcasting content in the fastest possible time. * 9 marketing channels for the Podcasters ... and how to leverage each one. * The 6-Step Podcast Monetization Roadmap * How to part-the-curtain on the listening habits of your audience, and leverage that knowledge to produce profitable audience action. * At least 5 things, you can implement today that will integrate your Podcast content into your business structure ... and how to see results almost instantly. * 7 steps to getting your Podcast audience to take the very actions you want them to take. For more information see www.secretswithdave.com and use the coupon code PC916 to get 79 OFF the price. If you can't attend, you will receive the call via podcast the next day. BONUS QUESTION - DOWNLOAD IT HERE   Sponsor www.gotomeeting.com Online Meetings Made Easy with www.gotomeeting.com Try it Free for 45 days use Promo Code Podcast  Pauls Other Podcastswww.podcasttools.com www.megapodcastlive.com www.affiliateguypodcast.comfor more see www.paulcolligan.com

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