

School of Podcasting - Podcast Tips to Plan, Launch, Grow Your Podcast
Dave Jackson
You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.
Episodes
Mentioned books

Sep 11, 2007 • 17min
104 Zoom H2 Reviewed and Back To School Special
It's Back to School of and you can save 20% off your membership at the School of Podcasting (thorugh 10/1) when you use the coupon " bts " (short for back to school). Membership has its privledges as we will give away a Podcast Studio USB from Behringer to a member in October.
Special thanks for Dave Gardner of www.ratcastradio.com and www.inlinehockeypodcast.com for the review of the Zoom H2 ($199 at Same Day Music and no TAX). Dave gives it 5 hockey pucks out of 5.
Also Members of the School of Podcasting we are having some great times at our roundtables. Recently Fred from www.strugglingentrepreneur.com interviewed Tim from www.sleddogpodcast.com so we are doing more than just Q&A. Mentioned in this episode:2025 Audience SurveyCan You Do Me a Favor? Vote For Me!This only takes a minute, if you could go to www.podcastawards.com and vote for the School of Podcasting in the education category -it would mean the world to me. Podcast Awards

Sep 4, 2007 • 21min
103 Zoom H4 Reviewed - Your Portable Sound Booth
In today's show I play around a bit with the Zoom H4 recorder. I mention that there are 3 setting for volume. You can adjust many increments in addition to those three. I mention that if you have an issue with finding a quiet area, you already do. It's called YOUR CAR.
I like the Zoom H4, I like its size, its battery, and the ability to record from XLR and 1/4." It has built in compressors and automatic recording level. I compare it to the Marantz MD660. The Zoom H4 doubles as a portable recorder AND a USB interface for recording. It also has a built in 4track recorder (great for musicians working on songs).
The Zoom H4 is roughly $300. The Marantz MD660 is closer to $600
Last 5 in 5 From Brian and www.dimacast.com
Blowing Smoke (google could not find this pdcast)
Accidental Creativehttp://www.samedaymusic.com/mc--518373
Today in iPhonewww.todayiniphone.com
The Rogues Galleryhttp://www.thedividingline.com/rg
Podholes http://www.podholes.com/
Intro from Big Al Wagner of www.projectstudionetwork.com one of my favroite podcasts.
Other sites MentionedQuiet Study Area www.quietstudyarea.com Mentioned in this episode:Can You Do Me a Favor? Vote For Me!This only takes a minute, if you could go to www.podcastawards.com and vote for the School of Podcasting in the education category -it would mean the world to me. Podcast Awards2025 Audience Survey

Aug 26, 2007 • 28min
102 Reviewing the Behringer USB Podcast Studio
Today I am looking at the Behringer USB Podcast Studio. This retails for $100 and it comes with everything you need to start podcasting (cables, mic, software, etc).
This is geared towards the (in my opinion) single podcaster. You can connect more than one microphone to this, but there is only one XLR input (so you will need quarter inch cable converters, etc for mic number 2 - if you have more than one person "in studio").
Here is what I liked about it:The box comes with a handle making it every easy and convienient to take with you. It's small and doesn't take up your entire desk. The USB interface connected to both my computers without a hitch. I didn't even need to touch the driver CD. The manual is in a bunch of languages.The Price. If you purchased these separately you would be put out $158.
What I wish would change about the product.Add an ON/OFF switch.
Other Things to Consider:If you want to use a condensor microphone late, you will need to purchase a separate phantom powerWith ANY USB device you may need to switch back and forth in the control panel to set the input to USB. (However if this is the only itme you use as an input, you won't have to change this).
Bottom Line on Unit:As expected, a dynamic microphone is not quiet as clear as a condensor microphone (but it still osudns fine). However, the slight lack of high end could be compensated with a tweak of the EQ. If you're in a hurry, these items produce audio that is just as good (if not better) than many of the podcasts out there.
Check out the Podcaststudio an SAME DAY MUSIC or they have a Firewire version (built a bit more for two people, and has a condensor microphone).
If you are interested in what I'm using check out www.schoolofpodcasting.com/tools
Brian Mundy from www.dimacast.com asked if Dave is rady for the Expo. (I'm not, but I do have my business cards ready). He mentioned how people "Podpause" and this can annoy listeners. Why not make a show that says "I'm working on it" to keep people involved. I've sent an email to Geoff Smith saying he should write a song saying "I'll be back" and we all could play it when we need to podpause. If you're involved with marketing and/or digital imaging check out www.dimacast.com Mentioned in this episode:2025 Audience SurveyCan You Do Me a Favor? Vote For Me!This only takes a minute, if you could go to www.podcastawards.com and vote for the School of Podcasting in the education category -it would mean the world to me. Podcast Awards

Aug 20, 2007 • 22min
101 Recording Phone Calls Without Skype
Today I exposure my mistake using voiceemotion.com to record Kevin Bromber from Nowlive.com so instead of embarrassing myself, (and the fact that Skype broke down), I used my "recount" of the interview with Kevin. We also get a last 5 in 5, and I announce some future shows.
Opening From Gary of www.podcastpickle.com
LAST 5 IN 5 Courtesy of Fred Castaneda http://folkloricomusicdance.blogspot.com
www.strugglingentrepreneur.com
1. The Morning Announcements2. Marketing Online Live www.marketingonlinelive.com3. Podcast Tools www.podcastools.com 4. Podcasting Underground www.podcastingunderground.com 5. Podcast Secrets (Premium). (check out www.secretswithdave.com )
Dave Talks About his conversation with Kevin Bromber The CEO and founder of www.nowlive.com (this was lost due to operator error). A new service that you can use that (as a Marquee user ) you can get high quality phone calls recorded (pricing on a case by case basis).
Of course, I could avoid all of this by using (you guessed it www.nowlive.com )
Other Sites MentionedBrian Dima and the Dima Cast www.dimacast.com Voice Emotion Software www.voiceemotion.com Nowlive.com www.nowlive.com
Coming in Future Shows:"Podpausing'Review of the Behringer Podcast KitReview of a Zoom H4.Mentioned in this episode:Can You Do Me a Favor? Vote For Me!This only takes a minute, if you could go to www.podcastawards.com and vote for the School of Podcasting in the education category -it would mean the world to me. Podcast Awards2025 Audience Survey

Aug 14, 2007 • 21min
100 Reflections on 100 SHows of Podcasting Tips
Today I talk about any regrets I have after doing 100 shows. I have one thing I've changed (as of today). We also get some great feedback on organizing your podcast content. We also get a last 5 in 5.
(11:15) Organizing Your Podcast InputMike Wills from www.nextgenerationofradio.com uses docs.google.com Big Al Wagner of www.projectstudionetwork.com uses http://www.backpackit.com/
Last 5 in 5Ken Blanchard the Urban Shooter Armed Citizen www.armedcitizenpodcast.com Girl 600 http://girl600.libsyn.com/ Gun Rights Advocates Podcast www.gunrights.us Old Time Radio Thrillers www.oldtimeradiofans.com School of Podcasting www.schoolofpodcasting.net (this site).
Other Sites Mentionedwww.betterdave.com www.musicnewspodcast.netwww.sleddogpodcast.com www.weeklywebtools.com www.banditsigns.com Mentioned in this episode:2025 Audience SurveyCan You Do Me a Favor? Vote For Me!This only takes a minute, if you could go to www.podcastawards.com and vote for the School of Podcasting in the education category -it would mean the world to me. Podcast Awards

Aug 6, 2007 • 20min
99 Organzing Podcast Content
We have a ton of studd on the show today. We give away Sound Pack 3 from soundgods.com Congrats to Paul Clifford of the Tech, No bable Show
You can earn money at Podcast Picke For Reviewing Podcasts
We talk about how to keep things organzied so you don't let content slip through your fingers (and miss making it on to your podcast).
We hear a promo for www.bestoftheworstpodcast.com
I also talk about how easy it is to use www.polldaddy.com
We then get a DUO of Last 5 in 5's (what were the last 5 podcasts you listened to, and tell us in less than 5 minutes).
Dan from Journey Inside My Mind www.jimmpodcast.com had these:Morning Stories www.gbh.org/morningstoriesCoverville www.coverville.com Anji Bee Chill Cast http://chillcast.podshow.com Lifespring weekend Music http://weekendmusic.lifespringonline.com/Friday Night Dance Party http://www.fridaynightdanceparty.com/
Rich from www.audiogumshoe.com had these:
Amp New Music Weekly http://amped.libsyn.com/Seventh Son http://www.jchutchins.net/7thSonPodcast.xmlFIR For Immediate release http://www.forimmediaterelease.biz/Project Studio Network www.projectstudionetwork.com Kids Wife Work Life http://www.kidswifeworklife.com/
Mentioned in this episode:Can You Do Me a Favor? Vote For Me!This only takes a minute, if you could go to www.podcastawards.com and vote for the School of Podcasting in the education category -it would mean the world to me. Podcast Awards2025 Audience Survey

Jul 30, 2007 • 17min
98 A Podcast That Never Expires
The great thing about podcasting is its getting big enough for companies to start building tools for podcasters. Today we look at the Audio Lite system from Gigavox (the makers of the Levelator). www.gigavox.com
You can record your podcast in segements. Then (if needed) you can update certain segments (like an advertiser spot) in the current AND PAST podcasts. I'm using this not for advertisers, but for a non-profit (my church). Instead of having advertising spots rotate in and out, we use it for our calendar, and prayer concerns (items that chance from week to week). This way people are up to date with the latest news (no matter what episode they listen to). In reality your podcast can be evergreen. The information can be updated in past shows. The good news is its free to use. Take some time to think about it and how you want your podcast to go from section to section. I love it. Oh yeah. IT's FREE.
The "bad" news is it doesn't work with Libsyn (it does with the more expensive Libsyn Pro). So I looked at some different web hosts that had unlimited bandwidth (like Midphase.com ) and ended up with Dreamhost.com (as they increase your storage and bandwidth the longer you stay on their system). I will keep you in the loop as we move forward.
LAST 5 IN 5 From Tim Dewey of the Sled Dog Podcastwww.sleddogpodcast.com
For Immediate Releasehttp://www.forimmediaterelease.biz/
School of Podcasting Students Only
Sales Roundup Podcasthttp://www.salesroundup.com/
Cold Calling Podcasthttp://coldcallingpodcast.com/
The Hunt Casthttp://huntcast.blogspot.com
Other Sites MentionedPaul Colligan www.paulcolligan.com www.121Podcasting.com (sell your podcast, do audio books and more).Weekly Web Tools www.weeklywebtools.com Community Baptist Church www.cbcot.com
School of Podcasting. Learn how to podcast RISK FREE at www.schoolofpodcasting.com Mentioned in this episode:2025 Audience SurveyCan You Do Me a Favor? Vote For Me!This only takes a minute, if you could go to www.podcastawards.com and vote for the School of Podcasting in the education category -it would mean the world to me. Podcast Awards

Jul 22, 2007 • 16min
97 Free Sound Effects and Running the Numbers
Today I went and looked at some numbers regarding people using phones to listen to the School of Podcasting's Morning Announcements. I use voiceindigo.com and I had anywhere from 15 to 47 downloads a month. I also looked at how many people used the link shownotes.schoolofpodcasting.com and since April 100 people have used that link (which typically is not in print like today, but only heard in the podcast). So people ARE going to links they listen to.
Sending Your Podcast to a Phonewww.voiceindigo.com Chris Penn's iPhone Kit http://www.financialaidpodcast.com/2007/06/30/financial-aid-podcast-podcaster-iphone-kit/
LAST 5 IN 5 From Dan Johnson of www.jimmpodcast.com Morning Announcements (this podcast - SUCK UP :) )Total Picture www.totalpicture.com (business leaders)Chill Cast www.anjibee.com (chill out with Anji)www.lynnparsons.net/redlightzone (A late night vibe podcast)www.jimmpodcast.com (An insight into Dan's mind)
Other Sites Mentioned:www.soundsnap.com www.projectstudionetwork.com Mentioned in this episode:2025 Audience SurveyCan You Do Me a Favor? Vote For Me!This only takes a minute, if you could go to www.podcastawards.com and vote for the School of Podcasting in the education category -it would mean the world to me. Podcast Awards

Jul 16, 2007 • 16min
96 Understanding Double Enders
Today we talk about what a double ender is, and some tips on recording them. We also talk about the newdirectory I've added at
Also mentioned: www.box.netMentioned in this episode:2025 Audience SurveyCan You Do Me a Favor? Vote For Me!This only takes a minute, if you could go to www.podcastawards.com and vote for the School of Podcasting in the education category -it would mean the world to me. Podcast Awards

Jul 10, 2007 • 40min
94 One to One Podcasting with Paul Colligan
In the episode we interview Paul Colligan of www.paulcolligan.com who has created a new Premium Podcast Solution that you can find at www.onetoonepodcasting.com
This solution has three difference levels (including free), that allows you to have a private podcast, sell your podcast, sell a digital product, have an affilaite program, and and and .. (it does everything). It lets you podcast differently. I've had people ask how do to do certain things in podcasting in the past and there wasn't a solution - now there is.
You can save 15% off FOR LIFE using the coupon code sop121 if you want the pro version. You need to sign up by August 1st, 2007.
You can save 15% off FOR LIFE using the coupon code sop121v if you want the viral version. You need to sign up by August 1st, 2007. (So don't be tardy).
If you want to see www.onetoonepodcasting.com in action check out www.askpaulcolligan.com
Dave mentions that we wil have a drawing at the end of the month for School of Podcasting members, and listeners who had added The Morning Announcements to their favorites at Podcast Pickle.
Winners receive "Dog pack 3" from www.sounddogs.com
Lastly, Dave recently launched a new graphic based directory at www.learntosubscribe.com/podcast (you can use a free video at www.learntosubscribe.com/linktous.htm ) members of the School of Podcasting get 20 free clicks. For a complete list of bonus for members of the School of Podcasting click hereMentioned in this episode:2025 Audience SurveyCan You Do Me a Favor? Vote For Me!This only takes a minute, if you could go to www.podcastawards.com and vote for the School of Podcasting in the education category -it would mean the world to me. Podcast Awards