

School of Podcasting - Podcast Tips to Plan, Launch, Grow Your Podcast
Dave Jackson
You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.
Episodes
Mentioned books

Nov 26, 2007 • 14min
Frequently Asked Podcasting Questions
Thanks to Becky of Podcastdesigns.com for putting together another great piece of Album Art for my latest Podcast "Logical Weight Loss Podcast." www.logicalloss.com (as a member of the School of Podcasting you get 50% the price at Podcast Designs ).
Show number #114
Today I answer some questions from the School of Podcasting's Frequently Asked Podcasting Questions Area at www.schoolofpodcasting.com/help
How do I contact someone for an interview?
Most of my episodes are NOT showing up in iTunes?
How do I make an RSS feed for Each Category? (Full Answer Here - New Window).
Thanks to Danika from http://www.tribshow.net/ and Mark from www.a1artistspotlight.com for the questions.
Are you looking to start your own podcast? Come check out our step by step tutorials RISK FREE at www.schoolofpodcasting.com
Mentioned in this episode:Can You Do Me a Favor? Vote For Me!This only takes a minute, if you could go to www.podcastawards.com and vote for the School of Podcasting in the education category -it would mean the world to me. Podcast Awards2025 Audience Survey

Nov 19, 2007 • 17min
Dealing with Negative Comments - Spam Free Phpbb
In this episode I have input from a listener on how to stop robots ("bots" ) from spamming your phpbb forum for your listeners.
We also have an open in invite from George of the oneminutehowto.com for anyone looing for exposure for your podcast.
I also talk about dealing with negative comments (and how not to lose your mind).
Simon has a forum at http://homedad.org.uk/forum/ where he was getting hit by a spambot about every 20 minutes 24/7 Yikes.
Heard about this site "Projeckt Spambot" at http://www.beehave.de/forum/viewtopic.php?t=1400 which is a site that will spam you and then tell you how to set up your forum so that it can't.
Simon inplemented an "Anti Bot Question" which you can find out at http://phpbb.mwegner.de/english/phpbb2/mods/anti-bot-question-mod/index.html This is where you iplementa question that a human would find easy, but a bot would have no clue.
He hasn't had any spam since.
Check out Simon Windisch of Shed Music at http://www.shedmusicuk.com/songs.htm
George from www.oneminutehowto.com is always looking for a co-host. 1,600 listeners a day!
When dealing with negative comments, remember that the worst, and the best, reviews are typically not accurate. Look for the comments in the middle.
If you would like to start your own podcast head over to www.schoolofpodcasting.com or if you'd like me to "get you up and going fast" check out www.podcastfastpas.com
PROMO: Logical Weight Loss Podcast at www.logicalloss.com - A no-nonsense appraoch to weight loss.
Mentioned in this episode:2025 Audience SurveyCan You Do Me a Favor? Vote For Me!This only takes a minute, if you could go to www.podcastawards.com and vote for the School of Podcasting in the education category -it would mean the world to me. Podcast Awards

Nov 12, 2007 • 25min
Coaxing Advertisers To Your Podcast
Today in show #112 I provide some insights into getting sponsors that I have found on my own.
1. Find an advertiser that fits your niche. In my case I found two products that I like and I use. There is no "stretch." These advertisers fit like a glove.
2. I did not lead with the word "podcast." I called it an Internet Radio Show.
3. I provided a sample report from podtrac.com for one of my podcasts.
4. There are many things you can use in negotiation. These include adding a banner on your site, having them generate coupons (to track sales), track the number of clicks to their site (to help calculate ROI); they could set up their product under a different paypal option to track sales. (I use a program called "Cloak and Tracker")
The bad news is when I did a google search for "Podcast CPM" I saw number from $30 - $50 (that’s per 1,000 downloads).
Let's go "best case scenario" if you had 20,000 downloads per show. If you charged $50 CPM, that is $4,000 per month (if you produced 4 shows per month).
Another Way to Make Money with Your Podcast 1. You could have a premium (no advertising version) using a tool such as www.121podcasting.com
2. You can have a membership area with additional shows, behind the scenes, forum boards and more. Some membership software scripts include:
Interlogy Profile Manager (new window) is an interesting program. Very easy to install. You can use it for free, but if you want to charge for memberships, its $200. (One time fee).
Easy Member Pro (New Window) Is a very easy to use membership program. It has flexible programs (pricing for 3 months, 6 months, a year, etc).
Download Guard (new window) Is a program that is initially designed to protect digital products that you sell, but also can be used for membership sites.
AmemberAmember is the tool I use to manage the School of Podcasting. While I've seen prettier interfaces, this works.
Sign up for the School of Podcasting today at www.schoolofpodcasting.com
Mentioned in this episode:Can You Do Me a Favor? Vote For Me!This only takes a minute, if you could go to www.podcastawards.com and vote for the School of Podcasting in the education category -it would mean the world to me. Podcast Awards2025 Audience Survey

Nov 4, 2007 • 36min
Podcasting for Profit Author Leesa Barnes
OK, today I'm a little loopy. I spent the night in the emergency room (with ym girlfriend -she's fine), and in today's interview with Lessa Barnes I'm loopy as it was the end of Day 3 of the New Media Expo (and we were sleep deprived). We giggle our way through the interview (with some edits due to background noise). The bottom line is this seems like a really good book. The more I read the more I like.
Buy the book at Amazon.com or for more information and to read Leesa's blog about Podcasting (and free samples of the book) check out lessabarnes.com (new window). Her site features free chatpers, as well as links to all her blogs and more.
Mentioned in this episode:Can You Do Me a Favor? Vote For Me!This only takes a minute, if you could go to www.podcastawards.com and vote for the School of Podcasting in the education category -it would mean the world to me. Podcast Awards2025 Audience Survey

Oct 29, 2007 • 25min
110 Selling Your Back Catalogue - History According to Bob
BIG NEWS School of Podcasting Subscribers will now get a month in the USATDOAY.com's Blogger and Podcaster guide (a $49 savings) for FREE. If you want to stay in the online version (or the printed version that will be published once a week) you can get 20% (online) and 25% off (printed) version of the guide.
Yes you can save $50 by spending $20. Keep in mind that you can sign up and cancel your subscription anytime.
ON TODAY'S SHOWBob Packet from "History According to Bob" (www.hostoryaccordingtobob.com ) who has taken his passion for history, and his now profitting from his podcast by selling his old back catalogue as single episodes, as CDs, as CD sets. He is using a shopping cart www.mals-e.com
For more information go to www.historyaccordingtobob.com Mentioned in this episode:2025 Audience SurveyCan You Do Me a Favor? Vote For Me!This only takes a minute, if you could go to www.podcastawards.com and vote for the School of Podcasting in the education category -it would mean the world to me. Podcast Awards

Oct 22, 2007 • 22min
109 Finding Time to Podcast
Are you arguing with your significant other about your podcasting habbits? Ever wonder how Dave has 8 podcasts? Is it true that he just has no life? NO. It revolves around careful planning, and involving your family and friends to help plan your podcasting schedule around THEM (not the other way around).
Then you need to take advantage of the time when you can get some time in front of the mic.
SITES and ITEMS Mentioned
Zoom H2 Portable Recorder ($199)
"All things Dave" www.personalpodcastcoach.com Podcast Consultant Service www.podcastfastpass.com
I'm the Media www.imthemedia.com Mentioned in this episode:2025 Audience SurveyCan You Do Me a Favor? Vote For Me!This only takes a minute, if you could go to www.podcastawards.com and vote for the School of Podcasting in the education category -it would mean the world to me. Podcast Awards

Oct 15, 2007 • 22min
108 Benefiting From Podcamps and Expos
Today I talk with Fred Castenada of www.strugglingentrepreneur.com and www.gaincontrolofyourday.com about the differences between Podcamp and The New Media Expo (Fred has been to both). We also learn about his two Podcasts and how he is promoting them.
Fred talks about how easy it is to share your information and get great information at Podcamps.
This interview was recorded using a Zoom H2.
Other Items MentionedPersony Meeting Software www.trypersony.com Rob Walch Interviews a Podcast Listener "Show 200" Podcast Secrets"All Things Dave" www.personalpodcastcoach.com
Mentioned in this episode:Can You Do Me a Favor? Vote For Me!This only takes a minute, if you could go to www.podcastawards.com and vote for the School of Podcasting in the education category -it would mean the world to me. Podcast Awards2025 Audience Survey

Oct 8, 2007 • 18min
107 Expo Reflections
I give me insights into the expo. We give away the Behringer Podcast Studio Podcasting Package to Arthur Vanderbuilt (congrats and thanks for being a member).
Reflections from the ExpoNicest guy I've never met before goes to Dave from www.twoboobsandababy.com
Coolest Piece of Technology (for Schools at least)www.boxpopuli.com (in a booth)Zoom H2 (most popular recorder)
Best Night Out on the Town Fred Castenadawww.strugglingentrepreneur.com/www.gaincontrolofyourday.com
LAST 5 in 5Courtesy of Dan Klass www.thebitterestpill.com 1. The Twisted Pickle www.twistedpickle.com 2. Norm Augistine www.normaugustinus.com3. Coverville www.coverville.com 4. Cush Things I say www.cushrocks.com 5. The Hollywood Podcast http://hollywoodpodcast.com/6. Verge of the Fringe http://vergeofthefringe.blogspot.com/
According to the Podcastjunky UK I am the 9th most recognizable voice in Podcasting. I talk about this in my blog at http://davidjackson.org/2007/10/04/im-the-9th-most-recognized-voice-in-podcasting/Mentioned in this episode:Can You Do Me a Favor? Vote For Me!This only takes a minute, if you could go to www.podcastawards.com and vote for the School of Podcasting in the education category -it would mean the world to me. Podcast Awards2025 Audience Survey

Sep 24, 2007 • 20min
106 Creating an Elevator Pitch for the Expo
Are you going to the New Media Expo this week? I am. You can meet me outside ballroom A on Friday at 4:30ish.
Here are some Tips for the Expo1. Have your business cards with you at all times.2. Have your elevatory pitch ready (www.15secondpitch.com )3. Pace yourselves. If you come out of the gate too fast, you wil have nothing on Friday.4. Bring some "instant food" (granola bars, power bars, Pop Tarts). Some of the parties ran out of food, and the cafeteria is expensive and extremley "OK." 5. Don't be afraid to talk to people. Just introduce yourselves, and the conversation wil start to flow. Don't com home with a giant list of regrest. 6. Keep moving. If you've set up a follow up appointment with someone, then move on to a new person. 7. Write on the back of the business card what you talked about, and email them when you get home.
8. Write on the business cards who you have an have not contacted.
BACK TO SCHOOL SPECIAL.
Get 20% off at the School of Podcasting by using the coupon code " bts " when you sign up now through October 8th.
Sites Mentioned:http://www.15secondpitch.com/new/
Support This Showwww.supporthisshow.com
Mentioned in this episode:Can You Do Me a Favor? Vote For Me!This only takes a minute, if you could go to www.podcastawards.com and vote for the School of Podcasting in the education category -it would mean the world to me. Podcast Awards2025 Audience Survey

Sep 17, 2007 • 38min
105 Producing Your Podcast From Segments with George Hrab
Get 20% off your membership at the School of Podcasting using the coupon code bts when you sign up at www.schoolofpodcasting.com
Today we interview George Hrab from www.geologicpodcast.com a very creative podcast. George produces 15 different types of segments that he then uses to assemble his podcast. While you may not be able to pull off as many voices as George, this "pieces parts" approach to podcasting may make creating your podcast easier.
Meet me at the Expo at Friday at 4:15ish in front of Ballroom A
We are giving away a Podcast Studio USB from Behringer to a member in October.
Sites Mentioned:Geologic Podcast www.geologicpodcast.com George's Book "Non Coloring Book" www.lulu.com/georgehrab Podcast Fast Pass www.podcastfastpass.com New Media Expo http://www.newmediaexpo.com/incoming.php?linkid=1759 Mentioned in this episode:2025 Audience SurveyCan You Do Me a Favor? Vote For Me!This only takes a minute, if you could go to www.podcastawards.com and vote for the School of Podcasting in the education category -it would mean the world to me. Podcast Awards