

Marketer of the Month
Outgrow
“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!
Episodes
Mentioned books

Nov 17, 2023 • 55sec
Snippet: Sukhinder Singh Cassidy, CEO of Xero, Shares Vital Insights for Fellow Entrepreneurs.
Embrace the journey of constant choices, removing the pressure from the first one. Remember, it's a series of decisions that shape your path. Additionally, choose wisely who joins you on this voyage. Whether a professional confidant or a key hire, having someone in your boat can make all the difference.
Watch the full episode here 👉 https://bit.ly/3G5CKLE

Nov 17, 2023 • 18min
EPISODE 144- Strategic Partnerships Unmasked: Navigating Risks and Ideas with Kochava
Charles Manning serves as the CEO and President of Kochava, leading a global team dedicated to delivering top-tier omni-channel attribution analytics and optimization solutions. With over 12 years in mobile marketing, advertising, gaming, and systems monitoring, he offers a profound grasp of today's advertising dynamics.
On The Menu:
1. Importance of Product Management: Perceives product managers as dynamic mini-CEOs shaping diverse facets.
2. Downsides of Strategic Partnerships: Risk of prematurely underselling ideas.
3. Gaming Industry Impact: The fusion of entertainment and skill is a timeless trend in the gaming industry.
4. Future Trends from Gaming: Anticipates growth in marketplace commerce, parallels with loyalty programs.
5. Enterprise Software Market: Contemplates the paradigm shift in consumption patterns.
6. Micro SaaS Trend: Pivotal role of unified ROI for sustained success.

Nov 11, 2023 • 12min
EPISODE 143- AI in Healing Hands: IEEE Member Carmen Fontana's Vision for Therapeutic Tech
Carmen Fontana, an IEEE member and VP of Operations at Augment Therapy, a healthcare startup specializing in augmented reality, is a distinguished female leader in technology innovation. With over 20 years of experience, she's recognized for her expertise in innovation, data-driven decision-making, and regularly shares insights on emerging tech like AI, Extended Reality, IoT, and Quantum Computing.
On The Menu:
1. Augment Therapy: Leveraging AR for healthcare through gamified therapy.
2. Engaging Pediatric Cancer Patients: Gamification addressing mobility challenges.
3. AI-Enhanced Monitoring: Tracking skeletons and finger movements in therapy.
4. Beyond Gaming: XR applications expanding into healthcare and more.
5. Non-Wearable Priority: Augment Therapy's focus on non-invasive AR solutions.
6. Diversity, Leadership, and Inclusion: Vital principles in the tech field.
#CarmenFontana #MarketerOfTheMonth #TherapeuticTech #Outgrow #Podcastoftheday #MarketingPodcast #AIStartegies

Nov 10, 2023 • 23min
EPISODE 142- AI Takes Flight: Royal Dutch Airlines' Tech Innovation Lead Asteris Apostolidis on Aviation Tech
Asteris Apostolidis is a Lead for Technical Innovation at KLM Royal Dutch Airlines, where he oversees the implementation and expansion of cutting-edge technologies like Artificial Intelligence, Digital Twins, and Autonomous Operations across various company departments. His extensive technical knowledge spans the fields of aeronautics and aviation, acquired through roles at academic institutions, airlines, and aircraft manufacturers in four different nations.
On The Menu:
1. Significance of balancing innovation with operational demands.
2. Emerging technologies in aviation.
3. The complexity of certifying AI-based technologies in aviation and building trust in autonomous systems.
4. AI's pivotal contribution to realizing sustainability objectives within the aviation industry.
5. Obstacles associated with expanding the scope of electric and hydrogen aviation.
6. The vital role of Digital twins and simulation methods in aviation operations.
#AsterisApostolidis #MarketerOfTheMonth #Aviation #RoyalDutchAirlines #Podcastoftheday #MarketingPodcast #TechInnovation

Nov 10, 2023 • 54sec
Snippet: Zohar Dayan, SVP of Product at Vimeo Shares Insights on Simplifying the Video Creation Process.
In a world of complexity, their mission is to provide intuitive tools that enable users to craft high-quality content, be it interactive videos, live events, or engaging short-form content for social media. Additionally, the challenge of repurposing long-form content into bite-sized pieces for diverse channels is in focus. Explore the future of effortless video production with Vimeo.
Watch the full episode here 👉https://bit.ly/3QM29zT

Nov 9, 2023 • 17sec
Snippet: Sam Altman, the Visionary Founder of OpenAI and ChatGPT Delves Into the Future of Creative Expression and the Power of Ideas.
In a world where the quality of ideas and a deep understanding of your vision take precedence, the artist's magic lies in their ability to articulate with a creative eye.
Sam's insights highlight the limitless possibilities of image generation and the role of human creativity.

Nov 9, 2023 • 20min
EPISODE 141- The Art of Data Governance: Just Eat's Data Quality Analyst Kirill Skaletskiy on the Power of Data
Kirill Skaletskiy, a senior data quality analyst at Just Eat Takeaway, excels in collecting, interpreting, and analyzing data. His expertise spans front-end dashboard design, back-end data processing, and various programming languages like Python, SQL, DAX, Power Query M, and Excel VBA. He's dedicated to optimizing business by improving data value and clarity.
On The Menu:
1. Data Governance's Role: Vital for data management, a key aspect of being a data-driven company.
2. Good Data Quality Examples: Varies by use case, driven by data requirements and context.
3. Data Quality Challenges: Responsibility and issue remediation processes pose hurdles.
4. Open-Source vs. Commercial Tools: Pros and cons of both options for data quality management.
5. Overcoming Challenges: Data profiling and collaboration with data owners and consumers.
6. Data Monitoring: Importance of data lineage and continuous data quality measurement.

Nov 8, 2023 • 38sec
Snippet: Thomas Holl, Co-founder of Babbel Suggested Embracing Limitations for Navigating the Stone Age of Innovation.
As you explore AI's potential, it's clear that innovation can overcome the Stone Age feeling of certain technologies. Embrace the challenge, seek solutions, and pave the way for the future. 🙂 🤖
Discovering inspiration in AI's limitations. Watch the full episode here 👉 https://bit.ly/3FN35xH

Nov 4, 2023 • 31min
EPISODE 140- Rated 'E' for Ethical: AI Caramba's Matthew Blakemore on International AI Standards
Matthew Blakemore, Chief AI Strategist at AI Caramba! & Member of ISO is an acclaimed entrepreneur and AI strategist with over a decade of experience in bringing product concepts to commercial success. His entrepreneurial journey, highlighted by his sustainability-focused tech startup demonstrates his exceptional leadership in AI and business development.
On The Menu:
1. AI's creative prowess within various industries.
2. The pivotal role of international AI standards.
3. Best Practices for Ethical Use of AI.
4. Bootstrapping vs Funding: Need for external investment in a startup's journey.
5. AI’s potential impact on the Hollywood industry.
6. Startup Voice Podcast: Echoes of Innovation.
#AiStandards #AIStrategies #Artificialintelligence

Nov 4, 2023 • 58sec
Snippet: Sydney Sloan, Former CMO Salesloft, Alfresco Discusses The Power of Re-establishing Contacts.
In the SaaS world, success goes beyond the user. It's about nurturing relationships with an entire community of buyers within an account. Properly categorizing, communicating, and engaging with each role is the key to sustained growth and low churn.
Watch the full episode here 👉https://bit.ly/3FDkgld


