

Marketer of the Month
Outgrow
“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!
Episodes
Mentioned books

Nov 26, 2023 • 1min
Snippet: Outgrow's Rapid Fire Round with Powerhouse Leaders!
Join our Rapid Fire Round on the Marketer of the Month Podcast where luminaries from Time, Intercom, SoundCloud, Unbabel, and more face a barrage of quick-witted questions. Explore the authentic, human dimension of leadership as these bold speakers share vulnerable insights and invaluable business wisdom.
So, relax, hit play, and unravel the personalities behind the influential titles. 👉https://bit.ly/3itaIRT

Nov 26, 2023 • 7min
EPISODE 149- Babel No More: Navigating Information in the Tower of Languages with Unbabel's CEO Vasco Pedro
Vasco Pedro, co-founder and CEO of Unbabel, heads an AI-powered platform for language operations, aiding businesses in offering extensive multilingual support worldwide. He also leads recruitment and fundraising, striving to break language barriers by combining machine translation with human editing.
On The Menu:
1. Language translation's future impact on expanding global businesses.
2. The abundance of information preserves multiple languages.
3. The underappreciated complexity of language translation.
4. AI translation's position amidst diverse AI innovations.
5. The platform's current Asian usage and growing translation market.
6. Japan's strategic selection due to tech appreciation and language focus.

Nov 25, 2023 • 47sec
Snippet: Phil Walsh, Chief Marketing Officer at Turing Discovered That True Brand Success Lies in Understanding Client Needs.
While the brand is crucial for long-term success, true resonance comes from being in tune with clients – understanding their needs, concerns, and aspirations. It's not just about building demand; it's about creating a brand that speaks to the heart of our clients.
Join Phil with us on this transformative ride! 👉 https://bit.ly/3G5CKLE

Nov 25, 2023 • 11min
EPISODE 148- From Blockchain to Blockbusters: EROS Now's CEO Ali Hussein's Worldwide Web Three
Ali Hussein serves as the CEO of Eros Now, a premier Indian OTT platform under Eros International Plc. With over 18 years in media and digital spaces, he's been a Board Advisor to Discovery Networks and various tech startups. Previously at Google/YouTube, Hussein led content and product partnerships in South Asia.
On The Menu:
1. Employing technology to overcome geographical barriers and foster cultural integration.
2. Strategies for worldwide expansion involving blockchain, cryptocurrency, and web three.
3. The importance of the US market for international players.
4. EROS Now's competitive strategies, alliances, and overall approach.
5. The influence of pricing strategies on OTT subscriptions in India.
6. Prioritizing storytelling and technology in high-quality cinema

Nov 24, 2023 • 57sec
Snippet: Kate Fairhurst, Co-Founder - Growth Minds Suggest to Rethink Growth Strategies for B2B SaaS Companies.
Many B2B SaaS firms adopt a flawed approach to broad growth experiments with limited budgets. Unveiling the misconception, success lies in niche focus, ensuring product-market fit, and scaling strategically from a resonating foundation, challenging the conventional logic.
Watch the full episode here 👉https://bit.ly/3QOyC7B

Nov 24, 2023 • 8min
EPISODE 147- You-niverse Unlocked: You.com's Bryan McCann Envisions a Personalized Information Hub
Bryan McCann, You.com's Co-founder and CTO, started at Salesforce as a Lead Research Scientist, specializing in NLP. He spearheaded breakthroughs in contextualized word vectors like ELMo, and BERT and advocated for text-to-text models like T5, and GPT-⅔.
On The Menu:
1. Founding Moments of the Search Engine.
2. AI's Historical Conception and emphasis on current advancements.
3. Top three leadership insights from Salesforce.
4. Foresees evolving search expectations, emphasizing a shift from ad-centric models to aiding users.
5. Envisions You.com as a hub for personalized information.
6. Role of Algorithms in Search Engines.

Nov 23, 2023 • 45sec
Snippet: Pierre Zarokian, Freelancer and CEO of Submit Express Discusses the Dynamics of Guest Articles on Elite Sites.
Discover the strategy of securing a spot on renowned sites like Forbes or Entrepreneur through guest articles. While the path comes at a price, making it a high-budget pursuit for those seeking premium online visibility.
Watch the full episode here 👉https://bit.ly/49PpF6u

Nov 21, 2023 • 56sec
Snippet: Mindy Morgan Avitia, Freelancer and Founder of Grow Wild Creative Explores the Tailored Approach to Web Presence!
Take cues from influencers like my friend, whose Instagram is the powerhouse for her home management services. For some, traffic isn't about rankings; it's about connecting with the right audience. It's all about what makes sense for your brand.
Watch the full episode here 👉https://bit.ly/47hFhya

Nov 20, 2023 • 2min
Snippet: Alexander Nikolaev, Upwork Freelancer, and Founder of Acuena Unlock the Secret to Paid Traffic Success.
Swiftly capture attention, deliver information, and convince users to convert within seconds. Often overlooked is the crucial role of optimized landing pages, a misunderstood aspect of conversion rate optimization
Watch the full episode here 👉https://bit.ly/3QGyXsR

Nov 18, 2023 • 8min
EPISODE 145- From Pixels to Products: Pioneering the Future of Visual Creation with PicsArt's CEO Hovhannes Avoyan
Hovhannes Avoyan is a serial entrepreneur, investor, and scholar. He is the co-founder and CEO of Picsart, a suite of online photo and video editing applications. He also served as President of the Union of Information Technology Enterprises of Armenia (UITE) from its inception in 2000 until 2015.
On The Menu:
1. Generative AI's Impact: Disrupting industries, altering content creation.
2. Jobs and Creativity: Visual communication becoming a career skill.
3. Future of Visual Creation: Potential transition to physical products.
4. Picsart's Differential Advantages: Encourages fun, gamified creation experiences.
5. Gen Z as a Market: Tailoring products for youth, focusing on creativity.
6. Tech Companies as Media Companies: Technology focus defines Picsart, not media.


